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User Research Methods and Practices

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

Build your subject-matter expertise

This course is part of the Foundations and Advanced Practices in UX Design Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 6 modules in this course

This course introduces the fundamentals of user research methods and practices. Understanding users, identifying their concerns, and addressing their frustrations are key to designing usable, engaging, and persuasive UX products. The course explores various techniques for gathering insightful user data, offering participants the opportunity to delve into user behavior and learn how to interpret this data to uncover opportunities for design improvement. 

Learning Outcomes -Identify User Needs: Understand user concerns to design engaging solutions. -Apply Research Methods: Learn techniques to gather and analyze user data. -Analyze Behavior: Interpret user behavior to uncover design opportunities.

This course introduces the fundamentals of user research methods and practices, focusing on understanding users, identifying their concerns, and addressing frustrations. Key to designing engaging and effective UX products, it covers various techniques for gathering insightful user data. Participants will explore user behavior nuances and learn to interpret behavioral data to uncover opportunities for impactful design solutions.

What's included

2 videos3 readings1 discussion prompt

2 videosβ€’Total 5 minutes
  • An Introductory Note by Dr. Keyur Sorathiaβ€’2 minutes
  • Introduction to the Courseβ€’3 minutes
3 readingsβ€’Total 30 minutes
  • Meet Your Instructor - Dr. Keyur Sorathiaβ€’10 minutes
  • Honor Codeβ€’10 minutes
  • Course Structure and Planningβ€’10 minutes
1 discussion promptβ€’Total 10 minutes
  • Introduce Yourselfβ€’10 minutes

This module introduces audits as a key component of the research stage, covering their importance, methods, and objectives. It also includes a detailed lesson on literature research and conducting competitive analysis. 

What's included

6 videos5 readings1 assignment

6 videosβ€’Total 46 minutes
  • Research – An Introduction Part 1β€’4 minutes
  • Research – An Introduction Part 2β€’6 minutes
  • Audit – An Introductionβ€’9 minutes
  • Audit – Learning Objectivesβ€’6 minutes
  • Audit – Questions to Answersβ€’8 minutes
  • Competitive Analysisβ€’12 minutes
5 readingsβ€’Total 38 minutes
  • A Guide to Competitive Analysis for UX Designβ€’10 minutes
  • How to Do a UX Competitor Analysis: A Step By Step Guideβ€’10 minutes
  • How to Conduct a Competitive Analysis as a UX Designerβ€’9 minutes
  • How to Conduct a Competitive Analysisβ€’4 minutes
  • Competitive Analysis: How to Approach It Effectivelyβ€’5 minutes
1 assignmentβ€’Total 30 minutes
  • Research and Audit Quizβ€’30 minutes

This module introduces stakeholder and expert interviews, covering their roles, learning objectives, and expected outcomes. It also introduces user research, its objectives, and commonly used research methods. 

What's included

4 videos8 readings1 assignment

4 videosβ€’Total 35 minutes
  • Stakeholder Interviews – An Introduction β€’8 minutes
  • Stakeholder Interviews – Study Objectivesβ€’7 minutes
  • Expert Interviews – Introduction and Objectivesβ€’5 minutes
  • User Research – An Introductionβ€’14 minutes
8 readingsβ€’Total 73 minutes
  • The Guide to Stakeholder Interview Questionsβ€’10 minutes
  • Super Importance of Conducting Stakeholder Interviews in UXβ€’10 minutes
  • Stakeholder Analysis for UX Projectsβ€’5 minutes
  • How to get the most out of an interview with a subject matter expertβ€’6 minutes
  • Expert Interviews in a Design Sprint (Ask The Experts)β€’6 minutes
  • What It's Like to Be a UX Researcherβ€’16 minutes
  • Complete Beginner’s Guide to UX Researchβ€’10 minutes
  • The Essential Guide to User Researchβ€’10 minutes
1 assignmentβ€’Total 30 minutes
  • Stakeholders, Experts, and User Research Quizβ€’30 minutes

This module covers the planning and execution of user research, focusing on contextual inquiry. It explores defining study objectives, team building, roles and responsibilities of each team member, and the six phases of conducting contextual inquiry with target users.

What's included

6 videos5 readings1 assignment

6 videosβ€’Total 45 minutes
  • Introductionβ€’1 minute
  • User Research - Planningβ€’12 minutes
  • Contextual Inquiry - An Introductionβ€’10 minutes
  • Contextual Inquiry – Roles and Responsibilitiesβ€’4 minutes
  • Contextual Inquiry - Study Objectivesβ€’5 minutes
  • Contextual Inquiry - Interview Phasesβ€’13 minutes
5 readingsβ€’Total 43 minutes
  • Screener Surveysβ€’15 minutes
  • How To Write Participant Screeners For Better Ux Research Resultsβ€’8 minutes
  • Sample Screenerβ€’15 minutes
  • What Are Contextual Inquiries?β€’3 minutes
  • Contextual Inquiryβ€’2 minutes
1 assignmentβ€’Total 30 minutes
  • User Research Methods Part 1 Quizβ€’30 minutes

This module introduces two qualitative user research methods: focus group studies and self-documentation. It explores their advantages, challenges, and their practical applications.

What's included

5 videos3 readings1 assignment

5 videosβ€’Total 26 minutes
  • Introductionβ€’1 minute
  • Focus Group Studies - An Introductionβ€’8 minutes
  • When to Conduct Focus Groups?β€’8 minutes
  • Self-Documentation - An Introductionβ€’4 minutes
  • How to Conduct a Self-Documentation Study?β€’5 minutes
3 readingsβ€’Total 36 minutes
  • How to Conduct Focus Groupsβ€’11 minutes
  • What are Focus Groups in User Experience Research?β€’5 minutes
  • Moderating Focus Groupsβ€’20 minutes
1 assignmentβ€’Total 30 minutes
  • User Research Methods Part 2 Quizβ€’30 minutes

This module introduces systematic methods for modeling and analyzing user research insights. It covers techniques such as affinity analysis, activity diagrams, and decision trees, enabling the identification and presentation of clear, concrete and actionable findings. 

What's included

6 videos5 readings2 assignments1 plugin

6 videosβ€’Total 34 minutes
  • Introductionβ€’3 minutes
  • Modelling and Analysis - An Introductionβ€’7 minutes
  • Affinity Analysisβ€’2 minutes
  • Single and Cross Case Analysisβ€’13 minutes
  • Activity diagramβ€’5 minutes
  • Decision Treesβ€’4 minutes
5 readingsβ€’Total 42 minutes
  • Affinity Diagramming: Collaborate, Sort and Prioritize UX Ideasβ€’5 minutes
  • What is an Affinity Map? (And How to Make One)β€’9 minutes
  • Affinity Diagrams: How to Cluster Your Ideas and Reveal Insightsβ€’10 minutes
  • What is an Affinity Diagram and How It Can Help Youβ€’10 minutes
  • What Is a Decision Tree and How Is It Used?β€’8 minutes
2 assignmentsβ€’Total 60 minutes
  • User Research Analysis Quizβ€’30 minutes
  • End-of-Course Quizβ€’30 minutes
1 pluginβ€’Total 15 minutes
  • Course End Surveyβ€’15 minutes

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Instructor

Indian Institute of Technology Guwahati
7 Coursesβ€’2,211 learners

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