Design Thinking: Ideas to Action
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Design Thinking: Ideas to Action
This course is part of Design Thinking Specialization
Instructor: Jeanne M. Liedtka
14,337 already enrolled
Included with
What you'll learn
How to turn insights gathered during the design thinking process into action
How to generate solutions and turn ideas into key concepts
How to move from ideation to experimentation
Details to know
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There are 5 modules in this course
Welcome, designers!
In this course, developed at the Darden School of Business at the University of Virginia, you will carry on the design thinking process begun in our Insights to Inspiration course, beginning with the eighth step in our 14-Step process, bringing the ideas you developed in our Insights to Inspiration course to action. We start this course by asking, “What if?” We’ll use brainstorming in a new and creative way to generate solutions to your challenge, and then learn to take those raw ideas and synthesize them into important concepts. By asking, “What wows?” and “What works?” you will learn to move from ideation to experimentation. Throughout this journey, you will gather critical skills that will enable you to turn your ideas into action that can have a profound impact on you and your organization.
Welcome to the course! In this first week, we will continue our 14-Step process with Steps 8 and 9, in which you will brainstorm ideas and develop concepts related to your chosen project.
What's included
5 videos3 readings1 assignment1 discussion prompt
5 videos•Total 25 minutes
- Step 8: Brainstorming•3 minutes
- Creating a Successful Brainstorming Environment•7 minutes
- Creating a Successful Brainstorming Session for Action•5 minutes
- Step 9: Develop Concepts•5 minutes
- Taking Action and Creating Concepts•4 minutes
3 readings•Total 80 minutes
- Course Overview and Requiremens•10 minutes
- Welcome to Week 1•10 minutes
- Project Activity - Steps 8 and 9•60 minutes
1 assignment•Total 30 minutes
- Week 1 Quiz•30 minutes
1 discussion prompt•Total 10 minutes
- What If?•10 minutes
Welcome to Week 2! This week we move from hypothesis generation to hypothesis testing and from idea generation to idea evaluation.
What's included
13 videos3 readings1 assignment1 discussion prompt
13 videos•Total 54 minutes
- Step 10: Create Some Napkin Pitches•5 minutes
- What Napkin Pitches Can Help Us Do•3 minutes
- IBM: Introduction to a Process of Experimentation•5 minutes
- IBM: The Problem and Approach•4 minutes
- IBM: What Is? and What If?•6 minutes
- IBM: What Wows? and What Works?•4 minutes
- Step 11: Surface Key Assumptions•6 minutes
- Using Four Tests to Define Key Assumptions•5 minutes
- Setting Appropriate Test Strategies•4 minutes
- The Importance of Thought Experiments•3 minutes
- Characteristics of a Good Hypothesis•3 minutes
- Prioritizing Ideas•2 minutes
- Using Existing Data to Test Assumptions•5 minutes
3 readings•Total 115 minutes
- Welcome to Week 2•10 minutes
- Project Activity - Napkin Pitch•60 minutes
- Project Activity - Step 11•45 minutes
1 assignment•Total 30 minutes
- Week 2 Quiz•30 minutes
1 discussion prompt•Total 10 minutes
- What Wows?•10 minutes
In Week 3 we transition from "What Wows?" to "What Works?". We will focus on Step 12 and Step 13 of your design process.
What's included
10 videos2 readings1 assignment1 discussion prompt
10 videos•Total 51 minutes
- Step 12: Make Prototypes•6 minutes
- Guidelines for Making Prototypes•6 minutes
- A Continuum of Prototyping•7 minutes
- Case Study: Eaton Next Generation Meter•3 minutes
- Case Study: Vision Screening Kiosk•7 minutes
- Step 13: Get Feedback from Stakeholders•6 minutes
- Introduction to the Co-Creation Tool•4 minutes
- Examples of Co-Creation Using a Poster•4 minutes
- Examples of Co-Creation Using Card Sorts and Sticky Notes•4 minutes
- Examples of Co-Creation Using a Storyboard•5 minutes
2 readings•Total 70 minutes
- Welcome to Week 3•10 minutes
- Project Activity - Steps 12 and 13•60 minutes
1 assignment•Total 30 minutes
- Week 3 Quiz•30 minutes
1 discussion prompt•Total 10 minutes
- What Wows to What Works•10 minutes
In Week 4 you will push further into the design and execution of in-market experiments.
What's included
11 videos1 reading1 assignment1 peer review1 discussion prompt
11 videos•Total 51 minutes
- Step 14: Run Your Learning Launches•4 minutes
- Designing a Successful Learning Launch•5 minutes
- Getting Started on Your Learning Launch•4 minutes
- In-Market Experiments•7 minutes
- Learning Plan Timeline•3 minutes
- Thought Experiments•3 minutes
- Examples of 2D and 4D In-Market Experiments•5 minutes
- Life Reimagined Project: A 4D In-Market Experiment•5 minutes
- The Movement in the Design Thinking Journey•6 minutes
- Delivering Validated Learning Against Your Key Assumptions•5 minutes
- Giving and Receiving Feedback•5 minutes
1 reading•Total 10 minutes
- Welcome to Week 4•10 minutes
1 assignment•Total 30 minutes
- Week 4 Quiz•30 minutes
1 peer review•Total 75 minutes
- Learning Launch•75 minutes
1 discussion prompt•Total 10 minutes
- What Works?•10 minutes
It's hard to believe, but we've reached Step 15, the last step we have for you! In Step 15, we discuss what's next. Then we will wrap up our time together with some final thoughts on measuring the impact of design thinking.
What's included
8 videos2 readings1 assignment1 discussion prompt
8 videos•Total 30 minutes
- Step 15: What's Next?•2 minutes
- Importance/Difficulty Matrix•6 minutes
- Measuring Impact•6 minutes
- Staying in the Question•2 minutes
- Searching for Higher Ground•3 minutes
- Helping Us Curate•3 minutes
- Removing Barriers and Increasing Speed of Learning•2 minutes
- Comfort with Emptiness and Leaving Space•5 minutes
2 readings•Total 55 minutes
- Welcome to Week 5•10 minutes
- Project Activity - Step 15•45 minutes
1 assignment•Total 30 minutes
- Week 5 Quiz•30 minutes
1 discussion prompt•Total 10 minutes
- What's Next?•10 minutes
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