Design Thinking for the Greater Good: Innovation in the Social Sector
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Design Thinking for the Greater Good: Innovation in the Social Sector
Instructor: Jeanne M. Liedtka
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What you'll learn
What design thinking is and when to use it
How to prepare to see and take action when opportunity arises
How to use design thinking to generate innovative ideas
How to take the many ideas you generate and determine which ones are likely to produce specific, desired outcomes
Details to know
See how employees at top companies are mastering in-demand skills
There are 4 modules in this course
Do you work for a nonprofit or in the social sector? Are you struggling to solve the problems and meet the needs of the people you serve? Come learn more about how design thinking, a human-centered approach to problem solving, can help you truly understand an issue, generate ideas worth testing and iterate to find solutions that make a real difference. Through global stories from areas as diverse as government, health care, and education, we’ll show you the tools, techniques and mindset needed to use design thinking to uncover new and creative solutions in the social sector.
The development of this course was supported by the Batten Institute for Entrepreneurship and Innovation at the University of Virginia's Darden School of Business. For more about the Batten Institute, see: http://www.darden.virginia.edu/batten-institute/ @BattenInstitute @DesignatDarden
Welcome to the first week of Design Thinking in the Social Sector! This week, we provide an overview of design thinking: what it is, why it is different, and why we need it in these uncertain times, especially in complex organizations. We’ll examine the four simple questions at the heart of the design thinking methodology, and illustrate that approach with a visit to the Kingwood Institute in the UK. We’ll conclude this module by giving you a chance to hear from some other experts – Angela Meyer on the visualization tool and Dan Pink on six abilities that matter most.
What's included
13 videos1 reading1 assignment
13 videos•Total 73 minutes
- Welcome to the Course!•6 minutes
- What is Design Thinking?•4 minutes
- Why is Design Thinking Important?•5 minutes
- How is Design Thinking Different?•11 minutes
- Four Questions Animation•1 minute
- Four Questions and What Is?•4 minutes
- Four Questions: What If? What Wows? What Works?•6 minutes
- Kingwood Intro•5 minutes
- Kingwood and What Is?•5 minutes
- Kingwood and What If, What Wows, What Works•5 minutes
- Dealing with Complex Social Systems•9 minutes
- Visualization•7 minutes
- Six Abilities That Matter Most•6 minutes
1 reading•Total 10 minutes
- Catalyzing a Conversation for Change•10 minutes
1 assignment•Total 20 minutes
- Week 1 Design Thinking Fundamentals Quiz•20 minutes
Welcome back! This week, we’ll examine the types of problems that are well-suited for design thinking. We'll recognize what we need to do before we begin a project, and then take a deep dive into the first question in the design thinking process, “What is?” and the concepts of insights and design criteria. You’ll see how asking “What is?” helped improve daily living for adults with autism, their families, and the staff of the Kingwood Trust. Then we’ll look at the Monash University Medical Centre in Australia and how it asked this same question to make patient-centered care a reality. Along the way you’ll learn about two design tools: journey mapping and repertoire.
What's included
12 videos1 assignment
12 videos•Total 57 minutes
- Week 2 Overview•2 minutes
- Introduction to What Is?•7 minutes
- Kingwood Trust: Ethnography Part 1•8 minutes
- Kingwood Trust: Ethnography Part 2•4 minutes
- Monash University Medical Centre Intro•3 minutes
- Monash Looks at What Is•7 minutes
- Journey Maps and Unmet Customer Needs•3 minutes
- Four Things to Know About Journey Maps•4 minutes
- Journey Map Example: The Whole Aquarium•4 minutes
- More Journey Map Examples•5 minutes
- Journey Maps: My Favorite Tool•3 minutes
- Assessing and Expanding Your Repertoire•6 minutes
1 assignment•Total 30 minutes
- Week 2 Before You Begin, And Asking "What Is?" Quiz•30 minutes
Welcome back! This week, we'll continue our exploration of repertoire and a "mindset for innovation" through two personas we call George and Geoffrey. We'll examine the question "What If?" as a way to think about possibilities. You'll look closely at how brainstorming within the design thinking process helped organizations as different as the Federal Drug Administration and the leaders of a small town of Iveragh, Ireland. This week's tools, storytelling and stakeholder mapping, illustrate ways to gather more information about projects and users.
What's included
11 videos1 assignment
11 videos•Total 75 minutes
- Week 3 Overview•4 minutes
- Introduction to What If?•4 minutes
- The Challenge of Possibility: Geoffrey and George, Part 1•13 minutes
- The Challenge of Possibility: Geoffrey and George, Part 2•11 minutes
- Intro to Iveragh, Kerry Part 1•9 minutes
- Iveragh and What If, Kerry Part 2•4 minutes
- The FDA Intro•5 minutes
- FDA Design Thinking Description•7 minutes
- Stakeholder Mapping•4 minutes
- Stakeholder Example•7 minutes
- Storytelling•6 minutes
1 assignment•Total 30 minutes
- Week 3 A Mindset For Innovation, And Asking "What If?" Quiz•30 minutes
Welcome to our final week! This week we transition from idea generation to testing by examining the intersection of what stakeholders want and what the organization can sustainably offer. We'll consider the role of prototypes as a way to test our assumptions about a solution, and consider what it takes to launch a solution into practice, and see real-life examples of prototyping and testing in social sectors as diverse as healthcare and agriculture. You'll begin to think about your own social sector challenge you could tackle with design thinking. We end this week with some advice and actions for impact.
What's included
14 videos5 readings1 assignment1 peer review
14 videos•Total 67 minutes
- Week 4 Overview•4 minutes
- Intro to What Wows: Assumption Testing•3 minutes
- Whiteriver Part 1: First Assumptions•6 minutes
- Whiteriver Part 2: Reassessing Assumptions•4 minutes
- Intro to What Wows: Prototyping•4 minutes
- MasAgro: Creating a Space for Experimentation•4 minutes
- MasAgro's Hub System•4 minutes
- MasAgro's Innovation Network•5 minutes
- Intro to What Works•4 minutes
- Monash Learning Launch•4 minutes
- Monash Initiative: Long Patient Stays•5 minutes
- Integrating DT Across Monash Organization•4 minutes
- Reviewing Our Lessons•6 minutes
- Actions for Impact•9 minutes
5 readings•Total 43 minutes
- Indian Health Service (IHS) Hospital Check-in Redesign•3 minutes
- Agile Psychological Medicine Clinic•10 minutes
- Identifying a Design Thinking Opportunity•10 minutes
- Design Thinking Opportunity: Assignment Overview•10 minutes
- Design Thinking Opportunity: Assignment Rubric•10 minutes
1 assignment•Total 30 minutes
- Week 4 Asking "What Wows" and "What Works" Quiz•30 minutes
1 peer review•Total 60 minutes
- Design Thinking Opportunity: Assignment •60 minutes
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Reviewed on Jan 11, 2021
I like how the topic is taught. I also like how it is presented. The materials - from the videos to the readings, they seem to be appropriate. I also like how it is paced.
Reviewed on Jun 5, 2020
It was good learning.It gave me perspective for my work. I probably doing something similar but had no clarity about different steps.
Reviewed on Jul 27, 2020
The course really helped in understanding the process of designing a solution and more importantly focus on redefining the problem! A course for those who want to learn the innovation process.
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