Innovating with the Business Model Canvas
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Innovating with the Business Model Canvas
This course is part of Entrepreneurship: Growing Your Business Specialization
Instructor: Alex Cowan
16,210 already enrolled
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What you'll learn
How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)
How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design
How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers
How to apply a test-driven approach to business model innovation
Skills you'll gain
Details to know
2 assignments
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There are 2 modules in this course
Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored.
The beauty of the one-page Business Model Canvas is that it drives meaningful focus. It helps us organize our ideas and have better discussions by forcing specificity and bringing linkages between key business drivers to the foreground. Innovation requires one hand being very focused on a fundamental need or problem while the other hand quickly tests different solutions. For this, the Business Model Canvas is very innovation friendly: It's a lot easier to tweak the model and try things with something that's sitting on a single page In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you’ll learn key tools from the worlds of design thinking and Lean Startup to approach the Canvas with thoughtfulness, focus, and above all a test-driven approach to business model innovation.
How do you avoid the distractions that keep companies from innovating their way to organic growth? The best recipe is a hyper focus on finding product/market fit and scaling it. Fortunately, the Canvas is a great way to create that focus. We’ll start the course by looking at the jobs you do for customers and how your particular propositions drive revenue. We’ll also look at how you link those with focused customer journeys to keep these customer-centric linkages healthy and growing.
What's included
18 videos1 reading1 assignment2 discussion prompts
18 videos•Total 81 minutes
- Focusing Innovation with the Business Model Canvas•2 minutes
- Getting Started with the Canvas•2 minutes
- Making the Canvas Work for You: Your Role•5 minutes
- Making the Canvas Work for You: Product Phase•4 minutes
- Meet Enable Quiz•2 minutes
- Creating a Testable Product/Market Fit•6 minutes
- Knowing Your Customer•5 minutes
- Getting to Know Your Customer Better: Think See Feel Do•4 minutes
- Knowing What Propositions to Test•6 minutes
- Creating Testable Propositions•3 minutes
- Testing Your Propositions•8 minutes
- Sculpting the Customer Journey: AIDAOR•4 minutes
- Storyboarding AIDAOR•7 minutes
- Delivering the Customer Journey through Customer Relationships and Channels•3 minutes
- Mapping Customer Relationships and Channels•6 minutes
- Persona/Proposition Fit and Revenue Drivers•6 minutes
- Scaling Product/Market Fit with the Growth Hacking Canvas•5 minutes
- Creating a Culture of Experimentation•1 minute
1 reading•Total 10 minutes
- Course Overview & Requirements•10 minutes
1 assignment•Total 30 minutes
- Week 1 Quiz on Focusing for Profitability and Growth•30 minutes
2 discussion prompts•Total 20 minutes
- Get to know your classmates•10 minutes
- What did you learn from storyboarding?•10 minutes
How do you develop the team(s) and capabilities you need to find your next big thing? And then scale it before your competition catches up? This week, you’ll learn how to focus your capabilities and assets on delivering to the customer. In particular, we’ll look at three core business model types which have distinct implications for where you should focus your organization with regard to Key Activities, Key Resources, and Key Partners.
What's included
10 videos1 assignment1 discussion prompt
10 videos•Total 48 minutes
- The Focused Organization•1 minute
- Understanding Business Model Type•4 minutes
- Business Model Type Implications•7 minutes
- Key Activities vs Important Activities•4 minutes
- Key Activities and Strategy-Driven Process Design•9 minutes
- Key Partners•3 minutes
- Costs Now vs. Costs Later•6 minutes
- The Hard Things about Digital Transformation & Corporate Innovation•7 minutes
- Focusing Your Innovation Pipeline with the Corporate Innovation Canvas•6 minutes
- Course Conclusion•1 minute
1 assignment•Total 30 minutes
- Week 2 Quiz on Focusing Your Organization•30 minutes
1 discussion prompt•Total 10 minutes
- Share your completed Canvas•10 minutes
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Kennesaw State University
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University of Maryland, College Park
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Reviewed on Mar 25, 2025
I have learnt the basic concept of business modle and learnt many more in business , strategies and basic fundametals
Reviewed on Nov 9, 2024
Useful course for entrepreneurs and investors, and those working in innovative startups.
Reviewed on Oct 10, 2018
It gave a very practical approach for establishing business models with clear understanding of each and every stage.
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