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⇱ Strategic Planning and Execution | Coursera


Strategic Planning and Execution

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Strategic Planning and Execution

This course is part of Business Strategy Specialization

74,391 already enrolled

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Gain insight into a topic and learn the fundamentals.
4.7

901 reviews

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
4.7

901 reviews

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • How to connect strategic analysis to strategy execution using hypothesis testing to unearth key assumptions and assess their validity

  • Four different approaches to strategy formulation and how governance ties into effective strategy formulation

  • Use the 4A Model for effective strategy execution to ensure appropriate human and organizational resources are in place

  • Tips from industry experts for successful strategy development and execution

Details to know

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Assessments

3 assignmentsΒΉ

AI Graded see disclaimer
Taught in English
96%
Most learners liked this course

Build your subject-matter expertise

This course is part of the Business Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

Avoid the pitfalls of strategy planning and execution with the tools and skills from this course. In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you'll learn the pillars of strategy execution--analysis, formulation, and implementation--and how to use the 4A model to effectively approach strategy execution. Finally, a panel of leaders from entrepreneurs, nonprofits, and industry, share their expertise gleaned from years of successful strategy planning and execution.

This week, you'll connect strategic analysis to strategy execution. You'll walk through a series of questions to frame your analysis and ground your approach using the strategist's toolkit--and you'll learn a new tool, Hypothesis Testing, to unearth key assumptions related to choosing a strategy and assessing the validity of those assumptions. You'll also review data sources and how to "make the data speak" to guide your strategy decisions.

What's included

8 videos2 readings1 assignment

8 videosβ€’Total 40 minutes
  • Introduction to Strategic Executionβ€’4 minutes
  • Strategic Analysisβ€’4 minutes
  • Strategic Analysis: Steps 1-3β€’5 minutes
  • Strategic Analysis: Step 4β€’6 minutes
  • Strategist'sToolkit: Hypothesis Testingβ€’4 minutes
  • Strategy Researchβ€’8 minutes
  • Strategy Analyticsβ€’8 minutes
  • Module Lessonsβ€’2 minutes
2 readingsβ€’Total 20 minutes
  • Course Overview & Requirementsβ€’10 minutes
  • Get to Know Your Classmates in Discussion Forumsβ€’10 minutes
1 assignmentβ€’Total 40 minutes
  • Strategy Analysisβ€’40 minutes

This week you'll learn about how strategy gets set and implemented in organizations. You'll discuss factors key to effective strategy formulation--and common challenges and pitfalls of strategy execution. You'll explore four different approaches to strategy formulation and how governance ties into effective strategy formulation.

What's included

11 videos1 assignment1 discussion prompt

11 videosβ€’Total 71 minutes
  • Pillars of Strategy Executionβ€’3 minutes
  • Strategy in Organizationsβ€’7 minutes
  • Strategy Formulation: The Strategic War Roomβ€’7 minutes
  • Strategy Formulation: Rapid Prototypingβ€’4 minutes
  • Strategy Formulation: Design Thinkingβ€’7 minutes
  • Strategy Formulation: Business Model Canvasβ€’8 minutes
  • Corporate Governanceβ€’8 minutes
  • The Human Factorβ€’10 minutes
  • Common Strategy Execution Mistakesβ€’8 minutes
  • Key Strategy Execution Questionsβ€’5 minutes
  • Module Lessonsβ€’4 minutes
1 assignmentβ€’Total 40 minutes
  • Strategy Formulationβ€’40 minutes
1 discussion promptβ€’Total 10 minutes
  • Strategy Formulationβ€’10 minutes

We welcome Professor Scott Snell to the course this week! He's a global specialist in strategy execution, and he shares his 4A Model for effective strategy execution: alignment, ability, agility, and architecture. This framework will help you ensure the human and organizational resources are in place to effectively execute your strategy.

What's included

13 videos1 assignment1 discussion prompt

13 videosβ€’Total 88 minutes
  • The Importance of Strategy Executionβ€’6 minutes
  • The 4A Model of Strategy Executionβ€’7 minutes
  • Introduction to Alignmentβ€’7 minutes
  • Achieving Alignmentβ€’9 minutes
  • Introduction to Abilityβ€’9 minutes
  • Investing in Talentβ€’10 minutes
  • Introduction to Architectureβ€’7 minutes
  • How Architecture Drives Performanceβ€’8 minutes
  • Architecture Best Practicesβ€’5 minutes
  • Introduction to Agilityβ€’6 minutes
  • Agility through Organizational Learningβ€’7 minutes
  • Agility through Unity and Fluidityβ€’5 minutes
  • Module Lessonsβ€’3 minutes
1 assignmentβ€’Total 40 minutes
  • Strategy Implementationβ€’40 minutes
1 discussion promptβ€’Total 10 minutes
  • Investing in Talentβ€’10 minutes

This week we welcome guest speakers from a range of industries, from startups to nonprofits, to share their expertise from years of successful strategy development and execution. They'll communicate their best tips to help you develop your strategist's toolkit. We're also fortunate to be joined by Darden's Dean Scott Beardsley, whose 26 years with McKinsey informs the concrete tips he shares to improve strategy development and execution.

What's included

14 videos1 peer review1 discussion prompt

14 videosβ€’Total 87 minutes
  • Welcome to Our Guest Speakersβ€’1 minute
  • Shannon Smith, CEO Abundant Powerβ€’3 minutes
  • Byrne Murphy, DigiPlexβ€’10 minutes
  • Carolyn Miles, Save the Childrenβ€’8 minutes
  • Rick Edmunds, Strategy& PwCβ€’11 minutes
  • Bob Hugin, Celgeneβ€’7 minutes
  • Rick Paschal, Darden '89β€’5 minutes
  • Sunil Ghatnekar, The Coca-Cola Companyβ€’3 minutes
  • Jerry Peng, Tranlin, Inc.β€’10 minutes
  • Dean Scott Beardsley: Backgroundβ€’3 minutes
  • Dean Scott Beardsley: Perspectiveβ€’14 minutes
  • Dean Scott Beardsley: Processβ€’6 minutes
  • Dean Scott Beardsley: Adviceβ€’5 minutes
  • Conclusionβ€’1 minute
1 peer reviewβ€’Total 180 minutes
  • Strategy Execution Planβ€’180 minutes
1 discussion promptβ€’Total 10 minutes
  • Key Takeawaysβ€’10 minutes

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Instructors

Instructor ratings
4.7 (205 ratings)
University of Virginia
24 Coursesβ€’629,350 learners

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Learner reviews

  • 5 stars

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  • 4 stars

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  • 3 stars

    2.98%

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Showing 3 of 901

A
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Reviewed on Jun 15, 2020

Very informative course, the strategic tools and the knowledge and experience it provides from professionals in the industry is comprehensive.

CM
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Reviewed on Sep 29, 2025

This course takes the knowledge that you already know about strategy and goes a little deeper thereby offering a deeper understanding on how strategy planning and execution has somewhat eveolved

JI
Β·

Reviewed on Apr 14, 2020

This was a good course, and though challenging to do for an online course - I really enjoyed the final assignment. It really helped tie all of the ideas and course content together.

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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