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UX/UI Design Fundamentals: Usability and Visual Principles

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UX/UI Design Fundamentals: Usability and Visual Principles

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Gain insight into a topic and learn the fundamentals.
4.1

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Beginner level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
4.1

15 reviews

Beginner level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Job-ready skills in UX/UI fundamentals you need to kickstart your UI/UX career journey

  • How to conduct user research, competitor analysis, and heuristic evaluations to identify usability issues and enhance user experiences

  • Apply visual design principles such as typography, color theory, and layout techniques to create visually appealing and functional interfaces

  • Gain hands-on experience designing interactive prototypes and microinteractions using tools like Figma, Miro, and Draw.io to boost user engagement

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Assessments

11 assignments¹

AI Graded see disclaimer
Taught in English

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  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

The user interface (UI) design market is growing fast, driven by the increasing demand for digital products that prioritize user experience (UX) (Global Growth Insights).

This course offers an in-depth exploration of UX/UI fundamentals, design thinking, user-centered methodologies, interaction principles, and the strategic use of UX animations, enabling learners to craft seamless, visually engaging, and highly functional digital experiences. During the course, you’ll look at key aspects of UX/UI design, how to conduct heuristic evaluations to identify and fix usability issues and use user journey mapping to understand and optimize user flows. You’ll explore A/B testing techniques that help you make data-driven design decisions. Plus, you’ll dive into microinteraction design to create engaging user interactions and learn to build responsive user interfaces that ensures consistency across different devices. Using industry-leading tools like Miro and Figma, you’ll apply your skills through hands-on labs, real-world design challenges, and usability testing frameworks. Then, you’ll complete a project designing a fully interactive UX/UI prototype for a health and fitness app, conduct usability testing, gather feedback, and refine your design to create a polished product, perfect for your portfolio!  If you’re keen to kickstart your UX/UI career with the core UI/UX skills employers are looking for, enroll today!

This module introduces the fundamentals of UX/UI design, differentiating their roles and exploring design thinking as a problem-solving approach. Learners will explore user research methods, heuristic evaluations, competitor analysis, and how to build user personas and empathy maps.

What's included

10 videos3 readings3 assignments11 plugins

10 videosTotal 61 minutes
  • Course Introduction3 minutes
  • Meet Your Experts4 minutes
  • Common UX/UI Mistakes and Their Impact 7 minutes
  • UX Research Methods and Techniques8 minutes
  • Usability in UX: Definition and Importance6 minutes
  • Expert Viewpoints: Role of UI and UX in Usability7 minutes
  • Core Design Principles in UX/UI6 minutes
  • User Research: How to Build Personas7 minutes
  • Mapping User Journeys 7 minutes
  • Expert Viewpoints: User-Centered Design and Best Practices7 minutes
3 readingsTotal 15 minutes
  • Course Overview10 minutes
  • Summary and Highlights: UX versus UI Fundamentals  2 minutes
  • Summary and Highlights: Design Principles and User-Centered Approach3 minutes
3 assignmentsTotal 41 minutes
  • Graded Quiz: Introduction to UX/UI and Design Thinking21 minutes
  • Practice Quiz: UX versus UI Fundamentals10 minutes
  • Practice Quiz: Design Principles & User-Centered Approach10 minutes
11 pluginsTotal 125 minutes
  • Reading: Foundations of System Design in UX/UI10 minutes
  • Reading: How to Make the Most of This Course5 minutes
  • Lab: User Experience Analysis and Heuristic Evaluation 20 minutes
  • Reading: Why Usability Principles Matter to UX Designers 5 minutes
  • Reading: Introduction to Miro5 minutes
  • Lab: UX Research and Competitor Analysis 20 minutes
  • Reading: Empathy in Design and Why It Matters5 minutes
  • Lab: Creating User Personas and Empathy Maps 20 minutes
  • Reading: Introduction to Draw.io 5 minutes
  • Lab: Building a Customer Journey Map 20 minutes
  • Glossary: Introduction to UX/UI and Design Thinking10 minutes

This module covers usability heuristics, user testing, and interaction design. Learners will evaluate common UX mistakes, learn usability testing techniques, and implement interaction patterns such as gestures and microinteractions.

What's included

8 videos2 readings3 assignments8 plugins

8 videosTotal 54 minutes
  • The 10 Usability Heuristics Explained6 minutes
  • Conducting Usability Testing and A/B Testing 8 minutes
  • How to Use Analytics for UX Decisions 8 minutes
  • Expert Viewpoints: Usability Heuristics, A/B Testing and User Behavior Analytics6 minutes
  • How to Create Interactive Prototypes7 minutes
  • Gesture-Based Interactions in Mobile Apps7 minutes
  • Using Animation for Better UX7 minutes
  • Expert Viewpoints: Enhancing UX using Microinteractions5 minutes
2 readingsTotal 7 minutes
  • Summary and Highlights: Usability Heuristics and User Testing4 minutes
  • Summary and Highlights: Interaction Design and Microinteractions3 minutes
3 assignmentsTotal 41 minutes
  • Graded Quiz: Usability and Interaction Design21 minutes
  • Practice Quiz: Usability Heuristics and User Testing10 minutes
  • Practice Quiz: Interaction Design and Microinteractions10 minutes
8 pluginsTotal 129 minutes
  • Reading: Heuristic Evaluation: Applying Nielsen’s Usability Principles in Real Life 7 minutes
  • Lab: Heuristic Evaluation of a Mobile App 20 minutes
  • Reading: Conducting Usability Testing and A/B Testing4 minutes
  • Lab: Usability Testing and A/B Testing Setup 20 minutes
  • Reading: The Role of Microinteractions in UI3 minutes
  • Lab: Designing Microinteractions 45 minutes
  • Lab: Interactive Navigation and Gestures 20 minutes
  • Module Glossary: Usability and Interaction Design 10 minutes

This module delves into the visual elements of UI design, including color psychology, typography, contrast, and grid layouts. Learners will design accessible and visually engaging interfaces by applying visual hierarchy and spacing techniques.

What's included

8 videos2 readings3 assignments7 plugins

8 videosTotal 52 minutes
  • Color Psychology in UI Design7 minutes
  • How to Choose the Right Fonts6 minutes
  • Analyzing Visual Hierarchy in UI6 minutes
  • Expert Viewpoints: Color Psychology, Typography and Visual Hierarchy6 minutes
  • How to Use a Grid System in UI6 minutes
  • Designing for Different Screen Sizes 7 minutes
  • Adaptive versus Responsive Design Layouts7 minutes
  • Expert Viewpoints: Layouts, Grids, and Spacing5 minutes
2 readingsTotal 6 minutes
  • Summary and Highlights: Color Theory and Typography3 minutes
  • Summary and Highlights: Layout, Grids, and Spacing 3 minutes
3 assignmentsTotal 41 minutes
  • Graded Quiz: Visual Design and Aesthetic Usability21 minutes
  • Practice Quiz: Color Theory and Typography10 minutes
  • Practice Quiz: Layout, Grids, and Spacing 10 minutes
7 pluginsTotal 170 minutes
  • Lab: Building a Color and Typography System 30 minutes
  • Reading: Contrast and Readability: Best Practices  5 minutes
  • Lab: Accessibility Testing for Color and Fonts 30 minutes
  • Lab: Grid-Based Wireframe Design 45 minutes
  • Reading: Spacing and Alignment Techniques 5 minutes
  • Lab: Mobile Responsive Layout Design 45 minutes
  • Module Glossary: Visual Design and Aesthetic Usability 10 minutes

In this final module, learners will apply their skills to develop a high-fidelity prototype, conduct usability testing, and iterate based on real-world feedback. This module also emphasizes portfolio building to showcase UX/UI expertise.

What's included

1 video2 readings2 assignments3 plugins

1 videoTotal 4 minutes
  • Course Wrap-Up  4 minutes
2 readingsTotal 4 minutes
  • Congratulations and Next Steps  2 minutes
  • Thanks from the Course Team  2 minutes
2 assignmentsTotal 60 minutes
  • Final Project Submission: Redesigning Online Grocery Shopping with UX/UI Design15 minutes
  • Final Exam : UX/UI Design Fundamentals: Usability and Visual Principles45 minutes
3 pluginsTotal 107 minutes
  • Reading: Final Project Overview2 minutes
  • Final Project Tasks and Deliverables: Redesigning Online Grocery Shopping with UX/UI Design90 minutes
  • Glossary: UX/UI Design Fundamentals: Usability and Visual Principles15 minutes

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Frequently asked questions

UX/UI designers improve user experience by focusing on usability, accessibility, and esthetics. They conduct user research, create user personas, and test designs to ensure the site is intuitive. By designing clean navigation, consistent layouts, and quick load times, they help users easily interact with the website, leading to a more positive and efficient experience.

Good UX/UI design can significantly increase user engagement by making digital platforms easy to use and visually appealing. When users find a website or app intuitive and enjoyable to navigate, they are more likely to stay longer, return frequently, and even recommend it to others. Well-designed interfaces can also reduce user frustration, leading to a higher conversion rate and customer loyalty.

UX/UI designers ensure accessibility by following web accessibility guidelines (such as WCAG) to make products usable by people with disabilities. This includes designing for screen readers, using high-contrast colors for readability, providing keyboard navigation, and creating flexible layouts that work across different devices and screen sizes.

UI design plays a crucial role in reinforcing a brand’s identity by maintaining consistency in colors, fonts, logo usage, and overall design style. A cohesive UI not only makes the product more recognizable but also establishes trust and professionalism, which helps build a positive perception of the brand in the user’s mind.

UX/UI design directly contributes to customer satisfaction by making digital experiences intuitive, responsive, and visually appealing. When users find what they need quickly, enjoy a seamless navigation experience, and feel comfortable interacting with a product, they are more likely to have a positive impression, resulting in greater satisfaction and increased retention.

Absolutely. UX/UI design is more about solving problems, understanding user needs, and creating intuitive interfaces than drawing. You’ll use design frameworks like grid systems, layout templates, and typography principles to create clean, effective visuals—even if you’re not a traditional artist.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Financial aid available,

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.