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⇱ Virtual Selling Foundations: Prospecting And Engagement | Coursera


Virtual Selling Foundations: Prospecting And Engagement

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Virtual Selling Foundations: Prospecting And Engagement

Included with

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply virtual communication strategies to improve engagement and influence in remote sales conversations.

  • Use social selling techniques to identify and engage prospects through digital platforms.

  • Structure digital sales conversations using effective sales funnel frameworks.

  • Adapt communication approaches to support remote buyer engagement and trust-building.

Details to know

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Add to your LinkedIn profile

Recently updated!

June 2026

Assessments

8 assignments

Taught in English

Build your subject-matter expertise

This course is part of the Virtual Selling: Build Trust And Close More Deals Online Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

This course introduces the communication, influence and digital engagement skills required to succeed in remote and hybrid selling environments. Learners explore how virtual communication, social selling and structured sales processes support trust, engagement and relationship-building across digital channels. By the end of the course, learners will be able to communicate more effectively online, engage prospects through digital platforms and structure sales conversations that support modern virtual selling success.

In this module, you’ll explore the communication techniques required to build trust, engagement, and influence within virtual selling environments. You’ll examine how digital presence, audience interaction, and virtual communication styles affect remote conversations and online presentations. By the end of the module, you’ll be able to communicate more confidently and persuasively across virtual sales interactions and digital meetings.

What's included

18 videos17 readings2 assignments

18 videosTotal 88 minutes
  • Introduction5 minutes
  • Actionable Insight1 minute
  • Using Virtual Tools To Connect9 minutes
  • The Virtual Difference3 minutes
  • Engaging Questions5 minutes
  • Understanding Personality5 minutes
  • Adapting To Different Styles3 minutes
  • Interactive Meeting Design6 minutes
  • Three Steps To Success6 minutes
  • Mastering Your Technology8 minutes
  • Engaging Your Audience Through Storytelling7 minutes
  • The Say Say Say Structure5 minutes
  • Clarity3 minutes
  • Using Your Voice5 minutes
  • How To Use Virtual Presentation Skills To Sell2 minutes
  • The Agreement Staircase3 minutes
  • Handling Questions7 minutes
  • Tips From The World Of Improv4 minutes
17 readingsTotal 170 minutes
  • Lesson Descriptions: Hone Your Virtual Communication Skills To Connect And Influence With Impact10 minutes
  • Virtual Communication Masterclass Course Overview10 minutes
  • Your Learning Objectives10 minutes
  • Virtual Tools Audit10 minutes
  • Tuning Up And Toning Down10 minutes
  • Using The 4 Questioning Styles10 minutes
  • Exploring Your Communication Style10 minutes
  • Adapting To Colleagues And Customers10 minutes
  • Using The 4 Golden Questions10 minutes
  • Three Steps To Success10 minutes
  • Mastering Technology10 minutes
  • Talk Like Ted10 minutes
  • Say Say Say10 minutes
  • Editing For Clarity10 minutes
  • Listen To Yourself10 minutes
  • Final Action Planning10 minutes
  • Project: Mastering Your Authoritative Voice 10 minutes
2 assignmentsTotal 60 minutes
  • Applying Virtual Communication Strategies30 minutes
  • Virtual Communication Knowledge Check30 minutes

In this module, you’ll explore how digital communication platforms support collaboration, responsiveness and productivity within remote and hybrid environments. You’ll examine how communication habits, virtual etiquette and platform management influence engagement and effectiveness across distributed teams and customer interactions. By the end of the module, you’ll be able to manage digital communication channels more effectively within virtual selling and remote collaboration environments.

What's included

6 videos3 readings2 assignments

6 videosTotal 37 minutes
  • Introduction To Virtual Communication6 minutes
  • Email Etiquette And Best Practises7 minutes
  • Communication Management In A Virtual Environment6 minutes
  • Non-Verbal Communication In A Virtual Space6 minutes
  • Conflict Resolution In Virtual Communication6 minutes
  • Building And Maintaining Relationships In A Virtual Environment6 minutes
3 readingsTotal 30 minutes
  • Lesson Descriptions: Utilise Digital Communication Channels To Enhance Virtual Productivity10 minutes
  • Worksheets: Managing Digital Communication Channels Effectively10 minutes
  • Project: Virtual Communication Mastery Plan 10 minutes
2 assignmentsTotal 60 minutes
  • Improving Communication Across Virtual Platforms30 minutes
  • Digital Communication And Collaboration Knowledge Check30 minutes

In this module, you’ll explore social selling strategies that help professionals identify, engage and nurture prospects through digital platforms. You’ll examine how online networking, relationship-building and content-sharing techniques support lead generation and buyer engagement within modern virtual sales environments. By the end of the module, you’ll be able to use social media more strategically to support digital prospecting and remote relationship-building activities.

What's included

15 videos11 readings2 assignments

15 videosTotal 86 minutes
  • Introduction10 minutes
  • What Has Changed? 8 minutes
  • Why Social Selling Is An Essential Tool To Scale Your Relationships 4 minutes
  • The Modern Sales Tools5 minutes
  • What Social Selling Is And Is Not7 minutes
  • Who Are Your Most Valued Customers? 5 minutes
  • Understand Your Audience Better Through Social3 minutes
  • Optimise Your Personal Profile for Sales4 minutes
  • Build Your Personal Sales Ready Profile 4 minutes
  • Engage And Connect With Personality10 minutes
  • Create Visibility Through Content That Educate 6 minutes
  • Turn Social Conversations Into Sales Conversations  6 minutes
  • Construct Your Scale Your Sales Social Sales Cadence5 minutes
  • Create Your Social Selling Customer Growth Plan8 minutes
  • Summary And Conclusion2 minutes
11 readingsTotal 105 minutes
  • Lesson Descriptions: Leverage The Power Of Social Media To Engage Prospects And Generate More Leads10 minutes
  • Worksheet: Social Selling And Prospect Engagement10 minutes
  • Article: Harvard Business Review5 minutes
  • Article: Sales Tools10 minutes
  • Social Media Audience10 minutes
  • What Is Social Listening?10 minutes
  • Exercises: Target Audience And Social Listening10 minutes
  • Leverage The Power Of Social Media To Engage Prospects And Generate More Leads10 minutes
  • Article: Leverage LinkedIn For Sales Development10 minutes
  • Article: Master The Art Of Social Selling10 minutes
  • Project: Build Your Social Selling Success Plan10 minutes
2 assignmentsTotal 60 minutes
  • Leverage The Power Of Social Media To Engage Prospects And Generate More Leads30 minutes
  • Leverage The Power Of Social Media To Engage Prospects And Generate More Leads30 minutes

In this module, you’ll explore how structured sales funnels support consistency, visibility and buyer progression across virtual sales environments. You’ll examine how each stage of the sales process contributes to engagement, relationship development and commercial performance within remote selling contexts. By the end of the module, you’ll be able to structure virtual sales activities more effectively using clear sales funnel frameworks.

What's included

8 videos7 readings2 assignments

8 videosTotal 51 minutes
  • Introduction10 minutes
  • The Four Stages Of A Sales And Marketing Funnel7 minutes
  • Sales Metrics And The Fundamentals Of Funnel Optimisation 6 minutes
  • Creating An Ideal Customer Profile4 minutes
  • Selling Value To Your Customer 6 minutes
  • The Buyer’s Journey 7 minutes
  • The Importance Of Customer Retention And Lifetime Value 5 minutes
  • Customer Experience For Retention And Growth6 minutes
7 readingsTotal 70 minutes
  • Lesson Descriptions: Master The Sales Funnel To Optimise Your Winning Sales Process10 minutes
  • Ultimate Guide To The Sales Funnel: Strategy And Resources10 minutes
  • Worksheet: Ideal Customer Profile (ICP)10 minutes
  • Worksheet: Sales Process Part 110 minutes
  • Worksheet: Sales Process Part 210 minutes
  • Worksheet: How To Calculate Customer Lifetime Value10 minutes
  • Project: Designing Your Sales Process Aligned To The Buyer’s Journey10 minutes
2 assignmentsTotal 60 minutes
  • Applying Sales Funnel Strategy30 minutes
  • Sales Funnel Strategy Knowledge Check30 minutes

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The Expert Academy
16 Courses1,013 learners

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