Visualize and Chart Marketing Data Fast
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Visualize and Chart Marketing Data Fast
This course is part of Digital Marketing Operations & Analytics Specialization
Instructor: John Whitworth
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What you'll learn
BI tools are essential infrastructure for modern marketing analytics, providing scalable alternatives to basic spreadsheet applications.
Visual data representation accelerates insight discovery and stakeholder communication more effectively than raw data tables.
Foundational chart creation skills transfer across multiple BI platforms, making initial tool mastery a gateway to advanced analytics capabilities.
Data connection and basic visualization workflows follow consistent patterns regardless of specific tool selection.
Skills you'll gain
Details to know
January 2026
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There are 2 modules in this course
Transform raw marketing data into powerful visual insights that drive decision-making. This Short Course was created to help digital marketing professionals accomplish rapid data visualization and chart creation for campaign analysis and performance reporting.
By completing this course, you'll be able to identify industry-standard Business Intelligence tools and immediately start creating meaningful charts from your marketing data sources, enabling you to communicate findings effectively and make data-driven marketing decisions the very next day. By the end of this course, you will be able to: Recognize common Business Intelligence (BI) tools used for data analysis Apply data visualization tool functions to connect a data source and create a basic chart This course is unique because it focuses on speed and practical application – you'll move from concept to creation in just 90 minutes, building foundational skills that scale across multiple BI platforms. To be successful in this project, you should have a background in basic spreadsheet applications and digital marketing concepts.
Learners will develop foundational awareness of industry-standard BI tools used in marketing analytics and understand their core capabilities for transforming marketing data into visual insights.
What's included
2 videos2 readings2 assignments
2 videos•Total 9 minutes
- Why Marketing Teams Choose BI Tools Over Spreadsheets•3 minutes
- Core BI Platforms for Marketing Analytics •6 minutes
2 readings•Total 15 minutes
- BI Tool Selection Guide for Marketing Teams •8 minutes
- How to Recognize Common Business Intelligence (BI) Tools in Marketing Environments •7 minutes
2 assignments•Total 23 minutes
- BI Tool Recognition Practice Assignment•20 minutes
- BI Platform Recognition Knowledge Check•3 minutes
Learners will gain hands-on experience connecting data sources and creating functional bar charts using professional BI tools, demonstrating practical skills needed for marketing dashboard creation and performance reporting.
What's included
2 videos1 reading3 assignments
2 videos•Total 9 minutes
- From Data to Decisions - The Marketing Visualization Journey•3 minutes
- Connect Marketing Data and Build Your First Chart •6 minutes
1 reading•Total 7 minutes
- Data Visualization Tools: Connecting Data Sources and Creating Charts •7 minutes
3 assignments•Total 33 minutes
- Build Marketing Performance Dashboard Component•18 minutes
- Chart Creation Skills Validation•3 minutes
- Marketing Data Visualization Mastery Assessment•12 minutes
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