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⇱ Strategic Issue Identification & Environmental Assessment | Coursera


Strategic Issue Identification & Environmental Assessment

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Strategic Issue Identification & Environmental Assessment

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

5 hours to complete
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

5 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Assess external and internal environments to identify organizational strengths, weaknesses, opportunities, and threats.

  • Identify and prioritize strategic issues impacting public and nonprofit organizations.

Details to know

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Recently updated!

April 2026

Assessments

2 assignments

Taught in English

Build your subject-matter expertise

This course is part of the Strategic Planning for Public and Nonprofit Organizations Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 2 modules in this course

This course explores how to assess internal and external environments to identify strengths, weaknesses, opportunities, and threats for effective strategic planning. You will learn essential frameworks like SWOT analysis and apply them to real-world scenarios.

In this course, you’ll gain practical experience in assessing environments to better understand how to capitalize on opportunities and address challenges. You will also identify critical strategic issues that require attention within your organization. The course differentiates itself by integrating theoretical concepts with hands-on environmental assessments. This combination ensures you not only learn frameworks but also apply them effectively to drive organizational success. This course is ideal for professionals who are involved in strategic decision-making and need to enhance their environmental analysis and issue identification skills. Experience in leadership or planning is helpful but not required. This course is part 2 of a 3-course Specialization designed to provide a comprehensive learning pathway in this subject area. While it delivers standalone value and practical skills, learners seeking a more integrated and in-depth progression may benefit from completing the full Specialization, called: Strategic Planning for Public and Nonprofit Organizations. This course is based on the book, Strategic Planning for Public and Nonprofit Organizations, by John M. Bryson and Bert George. Copyright Β© 2024 by John Wiley & Sons, Inc. All rights, including for text and data mining, AI training, and similar technologies, are reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. Used by arrangement with John Wiley & Sons, Inc.

In this section, we conduct systematic external scans, mine internal data for SWOT insights, and build sensemaking routines that align capabilities with dynamic environments, enabling agile, resilient, public-value strategies.

What's included

1 video10 readings1 assignment

1 videoβ€’Total 1 minute
  • Assessing the Environment to Identify Strengths, Weaknesses, Opportunities, and Challenges or Threats - Overview Videoβ€’1 minute
10 readingsβ€’Total 130 minutes
  • Introductionβ€’10 minutes
  • Purposeβ€’10 minutes
  • Desired Immediate Outcomesβ€’10 minutes
  • Sustainabilityβ€’30 minutes
  • Longer-Term Desired Outcomesβ€’10 minutes
  • Future Thinking at Singapore's Centre for Strategic Futuresβ€’20 minutes
  • Internal Environmental Assessmentβ€’10 minutes
  • The Assessment Processβ€’10 minutes
  • Process Design and Action Guidelinesβ€’10 minutes
  • Summaryβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Organizational Evaluation and Strategic Planningβ€’10 minutes

In this section, we identify and frame strategic issues, align them with mission and culture, and harness constructive conflict to yield politically viable, technically sound decisions that create public value.

What's included

1 video9 readings1 assignment

1 videoβ€’Total 1 minute
  • Identifying Strategic Issues Facing the Organization - Overview Videoβ€’1 minute
9 readingsβ€’Total 120 minutes
  • Introductionβ€’10 minutes
  • Immediate and Longer-Term Desired Outcomesβ€’20 minutes
  • How Should Strategic Issues Be Described?β€’10 minutes
  • Nine Approaches to Strategic Issue Identificationβ€’15 minutes
  • The Direct Approachβ€’10 minutes
  • The Goals Approachβ€’10 minutes
  • The Visual Strategy Mapping Approachβ€’10 minutes
  • The Design Approachβ€’25 minutes
  • Strategic Issues for Early Childhood Development in Ethiopiaβ€’10 minutes
1 assignmentβ€’Total 10 minutes
  • Strategic Planning and Organizational Challengesβ€’10 minutes

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Instructor

John Wiley & Sons
130 Coursesβ€’8,498 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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