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Digital and Print Media Design

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Digital and Print Media Design

Instructor: Xbox

2,003 already enrolled

Included with

Gain insight into a topic and learn the fundamentals.
4.8

16 reviews

Beginner level

Recommended experience

2 weeks to complete
at 10 hours a week
Gain insight into a topic and learn the fundamentals.
4.8

16 reviews

Beginner level

Recommended experience

2 weeks to complete
at 10 hours a week

Build your Marketing expertise

This course is part of the Xbox Graphic Designer Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Xbox

There are 4 modules in this course

This graphic design course empowers you to create impactful visuals across various mediums. You'll explore digital and print design techniques, learn to apply marketing principles, and refine your work through client feedback and iteration. By the end, you'll have the skills to design exceptional graphics for any project, from captivating social media ads to professional printed materials.

By the end of this module, you'll be able to: • Develop skills in creating digital and print media materials using Adobe Photoshop and Illustrator. • Design effective marketing materials, including web banners, social media graphics, and email templates. • Prepare files for print production, understanding printing techniques and specifications. • Complete a final project demonstrating the ability to design and produce digital and print media materials for a video game release. This is an introduction course, intended for aspiring graphic designers who want to gain a comprehensive understanding of design principles and techniques for both digital and print media, graphic designers seeking to expand their expertise in digital and print media, and anyone wanting to create visually compelling designs, including designing for social media, websites, or printed brochures. To succeed in this course, you should have basic literacy, familiarity with basic design principles, and access to Adobe Photoshop and Adobe Illustrator.

This module demonstrates how to create eye-catching and effective web banners that leave a lasting impression. Learn the technical and design fundamentals, including standard sizes, file formats, typography, and essential components, to ensure banners are visually appealing and optimized for the web. Learn practical Photoshop techniques for image optimization, layer management, and export, streamlining the workflow and preparing designs for seamless handoff to developers. Elevate banners with animations, interactive elements, and mobile optimization, all while adhering to best practices and accessibility guidelines for a user-friendly experience.

What's included

12 videos6 readings5 assignments

12 videos•Total 40 minutes
  • Welcome to Digital and Print Media Design•3 minutes
  • Introduction to digital media design•2 minutes
  • Web banner specifications•3 minutes
  • Choosing the right file format and optimization•4 minutes
  • Essential components of a web banner•4 minutes
  • Principles for impactful banners•2 minutes
  • Effective banner design: Capturing attention and driving clicks•3 minutes
  • The journey of a user's eye: How people scan web banners and social media graphics•2 minutes
  • Designing effective call to actions (CTAs)•5 minutes
  • Slicing and exporting for Web•3 minutes
  • Animation in Web banners•3 minutes
  • Mobile-first design: Optimizing for smaller screens•4 minutes
6 readings•Total 60 minutes
  • Welcome to the Digital and Print Media Design syllabus•10 minutes
  • Meet Pixel Forge Games•10 minutes
  • Web typography essentials•10 minutes
  • Layer Management in Photoshop•10 minutes
  • Web banner design best practices•10 minutes
  • Exemplar: Enhance the Web banner for PixelForge Games•10 minutes
5 assignments•Total 180 minutes
  • Activity: Design a dynamic Web banner for PixelForge Games•60 minutes
  • Activity: Enhance the Web banner for PixelForge Games•60 minutes
  • Identifying effective CTAs and designing an effective email template•30 minutes
  • Recognize the essentials of a web banner•15 minutes
  • Recognize design principles and Photoshop techniques•15 minutes

This module focuses on the art of designing captivating print materials using Adobe Illustrator. Learn to craft flyers and posters that effectively communicate a powerful message that leaves a lasting impression. Explore the essential steps involved in preparing your files for print production, ensuring designs translate seamlessly from screen to paper. Apply skills learned by creating a professional-quality printed poster in Illustrator, promoting a game launch event and showcasing your proficiency in print media design.

What's included

27 videos8 readings7 assignments

27 videos•Total 81 minutes
  • Introduction to print media design.•2 minutes
  • Image selection and placement in print design•4 minutes
  • Purpose and audience of flyers and posters•3 minutes
  • Create a flyer in Illustrator•3 minutes
  • The journey of a printed piece: From concept to final product.•2 minutes
  • Layout and composition for print media•3 minutes
  • Create a poster layout in Illustrator•4 minutes
  • Brand and consistency in print design•3 minutes
  • Accessibility in print design•3 minutes
  • Ensure error-free print production•3 minutes
  • The power of print: How physical design can make a lasting impression•3 minutes
  • Print resolution and image quality•4 minutes
  • The printing process: A behind-the-scenes look at how your designs come to life•2 minutes
  • Set up bleed and trim in Illustrator and package for print•3 minutes
  • Communication, proofing, and pre-press checks•3 minutes
  • Different printing techniques•4 minutes
  • From screen to print: The transformation of digital artwork into physical media•3 minutes
  • Purpose and audience of a game launch event poster•3 minutes
  • Key elements of an effective poster•3 minutes
  • The life of a poster: From design to display at the event•2 minutes
  • Designing for large format: Considerations for scale and viewing distance•4 minutes
  • Incorporate game branding and visual style into the poster design•3 minutes
  • Utilize character artwork and game screenshots effectively•3 minutes
  • Design a game launch poster in Photoshop and prepare it for print production•3 minutes
  • Print considerations for posters•3 minutes
  • Presentation, feedback and iteration•3 minutes
  • The impact of a well-designed poster•2 minutes
8 readings•Total 80 minutes
  • The anatomy of a well-designed flyer•10 minutes
  • Design effective brochures and eye catching flyers•10 minutes
  • Set up designs for professional printing•10 minutes
  • Paper weights and finishes•10 minutes
  • Essential elements for successful print media•10 minutes
  • Create impact in poster design•10 minutes
  • Key design elements and strategies for a game poster•10 minutes
  • Exemplar: Create a printed poster for a PixelForge Games launch event•10 minutes
7 assignments•Total 180 minutes
  • Activity: Design a poster layout for PixelForge Games•45 minutes
  • Activity: Create a printed poster for a PixelForge Games launch event•45 minutes
  • Identify effective brochure, flyer, and poster design•30 minutes
  • Recognize the elements of a well-designed flyer•15 minutes
  • Identify principles of print media design•15 minutes
  • Identify how to prepare files for print production•15 minutes
  • Identify how to create an impactful poster•15 minutes

This module explores the combination of design and marketing, demonstrating how to create visuals that captivate audiences and drive action. Learn to design impactful materials for advertising campaigns, incorporating key marketing principles to ensure designs resonate with the target audience. Apply learned skills to a real-world project, crafting a compelling web banner in Photoshop that effectively promotes a game and drives engagement.

What's included

12 videos1 reading2 assignments1 peer review

12 videos•Total 39 minutes
  • Introduction to creating game characters and scene designs in Illustrator•2 minutes
  • Showcase gameplay: Using visuals and trailers in video game marketing•5 minutes
  • The evolution of video game marketing visuals: From pixel art to photorealistic graphics•3 minutes
  • Design for different media channels (print, digital, social media)•5 minutes
  • The 4 Ps: Product, price, place, promotion•4 minutes
  • The power of branding: How a strong brand identity can drive business success•2 minutes
  • The role of design in creating a consistent brand experience•3 minutes
  • Character design and its impact on marketing•3 minutes
  • Create a game character illustration in Illustrator for a game launch poster in Photoshop•3 minutes
  • The emotional impact of visuals: How game trailers and screenshots can create excitement and anticipation•2 minutes
  • Designing for different platforms and channels•4 minutes
  • Convey the game's atmosphere and setting•3 minutes
1 reading•Total 10 minutes
  • Visual storytelling in video game marketing: Key principles and techniques•10 minutes
2 assignments•Total 45 minutes
  • Recognize the impact of visuals on marketing•30 minutes
  • Recognize the role of game visuals in marketing•15 minutes
1 peer review•Total 90 minutes
  • Activity: Create a captivating game character and design a dynamic game scene for PixelForge Games•90 minutes

This module emphasizes the vital role of client feedback and iteration in achieving exceptional design outcomes. Learn to receive, interpret, and skillfully implement client feedback into designs, fostering effective collaboration and compromise. Discover techniques for refining work through self-critique and user testing, recognizing the importance of continuous improvement in the design process. Apply learned skills to a real-world scenario by revising a marketing design based on client feedback, showcasing the ability to communicate effectively, problem-solve creatively, and deliver designs that exceed expectations.

What's included

16 videos3 readings4 assignments

16 videos•Total 47 minutes
  • Introduction to client feedback and iteration.•2 minutes
  • The importance of client feedback•3 minutes
  • Active listening and effective communication: Building rapport and understanding client needs•2 minutes
  • Decoding feedback: Interpreting both explicit and implicit suggestions•1 minute
  • Prioritizing feedback: Identifying key points and areas for improvement•3 minutes
  • Managing revisions and iterations: Staying organized and efficient throughout the feedback process•3 minutes
  • Dealing with difficult feedback: Handling criticism and managing client expectations•3 minutes
  • Fostering positive client relationships•3 minutes
  • Understanding and addressing client concerns•3 minutes
  • The power of collaboration•2 minutes
  • Conduct user testing•4 minutes
  • Analyze and interpret feedback: Identifying patterns and actionable takeaways•4 minutes
  • Implement changes effectively•3 minutes
  • Documenting your process: Keeping track of iterations and design decisions•3 minutes
  • Find solutions that satisfy both the client and your design vision•5 minutes
  • The client-designer partnership•2 minutes
3 readings•Total 30 minutes
  • The anatomy of a successful client feedback session: A visual guide to effective communication and collaboration•10 minutes
  • A designer's guide to navigating revisions and maintaining creative integrity•10 minutes
  • Digital and Print Media Design Summary•10 minutes
4 assignments•Total 120 minutes
  • Activity: Revise PixelForge Games designs based on peer feedback•60 minutes
  • Recognize how to turn client feedback into opportunities•30 minutes
  • Managing client feedback•15 minutes
  • Identify the power of iteration•15 minutes

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Instructor

Xbox
10 Courses•25,147 learners

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Frequently asked questions

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