Analysing: Numeric and digital literacies Specialization
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Analysing: Numeric and digital literacies Specialization
Instructors: Connor Stead
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from 1,214 reviews of courses in this program
from 1,214 reviews of courses in this program
What you'll learn
Assess the financial health of an organisation through analysis of its published financial statements and associated data
Forecast how the strategy of an organisation will impact its financial results; and the implications upon the future strategy
Leverage insights from customer intelligence and user experience in order to assess the elements of value generated by the organisation
Use statistical analysis to generate and / or validate quantitative insights in order to support more effective decision-making by management
Skills you'll gain
- Capital Budgeting
- Data Ethics
- Data Storytelling
- Marketing Analytics
- Digital Media Strategy
- Data Visualization
- Financial Modeling
- Budgeting
- Customer Analysis
- Data Presentation
- Financial Analysis
- Financial Data
- Business Valuation
- Corporate Finance
- Management Accounting
- Business Analytics
- Governance
- Customer Insights
- Financial Management
Tools you'll learn
Details to know
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- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Macquarie University
Specialization - 4 course series
Being financially and data-literate is a requirement of all effective leaders. This includes the ability to analyse data and harness its value, as well as to leverage these skills to become a future-focused business leader. In four themed courses, this specialisation will: teach you that financial literacy is a required capability for every business leader (Know Your Numbers 1); provide you with a foundational understanding of how to manage your organisation’s finances effectively (Know Your Numbers 2); equip you with tools to analyse data and generate market insights (Generate Insights); and explore what to measure to maximise customer value (Know Your Customers).
Management and financial accounting: Know your numbers 1
What you'll learn
Demonstrate an understanding of the development of financial statements
Investigate and analyse financial statements in practice
Apply financial ratios for purposes of understanding and synthesising business position and performance
Apply a range of management accounting techniques to generate and evaluate complex ideas and concepts to improve decision making
Skills you'll gain
Corporate finance: Know your numbers 2
What you'll learn
Explain the role of financial management in assessing the ongoing financial health and performance of organisations
Demonstrate an understanding of financial management tools and techniques for financial analysis and modeling
Use analytical techniques to make financial decisions related to financing operations and valuation of organisations and investment opportunities
Skills you'll gain
Business intelligence and data analytics: Generate insights
What you'll learn
‘Megatrends’ heavily influence today’s organisations, industries and societies, and your ability to generate insights in this area is crucial to your organisation’s success into the future. This course will introduce you to analytical tools and skills you can use to understand, analyse and evaluate the challenges and opportunities ‘megatrends’ will inevitably bring to your organisation. Via structured learning activities you will explore how these trends can be addressed through sustainability-oriented innovation. You will be introduced to key data analytics concepts such as systems thinking, multi-level perspectives and multidisciplinary methods for envisioning futures, and apply them to specific real-world challenges you and your organisation may face. And there’ll be a focus on future-proofing skills such as teamwork, collaboration with diverse stakeholders and accounting for judgements made within ethical decision-making frameworks.
Skills you'll gain
Marketing analytics: Know your customers
What you'll learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you'll gain
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Frequently asked questions
There are four courses in this Specialization. Each course contains six modules and we estimate about 6-5 hours learner time on task per module. The courses are self-paced and time to complete can vary from learner to learner depending on their preferred pace.
No specific background knowledge is required to take this Specialisation.
No you do not need to take the courses in a specific order. What order you take the courses is entirely up to you!
More questions
Financial aid available,