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URL: https://www.coursera.org/specializations/effective-business-communication

⇱ Effective Communication: Writing, Design, and Presentation | Coursera


Effective Communication: Writing, Design, and Presentation Specialization

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Effective Communication: Writing, Design, and Presentation Specialization

Build Communication Skill for Professional Success.

Master business writing, graphic design, and business presentation skills

131,801 already enrolled

Included with

Get in-depth knowledge of a subject
4.8

from 12,214 reviews of courses in this program

Beginner level

Recommended experience

2 months to complete
at 10 hours a week

Get in-depth knowledge of a subject
4.8

from 12,214 reviews of courses in this program

Beginner level

Recommended experience

2 months to complete
at 10 hours a week

What you'll learn

  • To Write Masterfully

  • To Design Elegantly

  • To Speak Powerfully

  • To Present Your Ideas and Your Best Self to the World

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
Flexible schedule
Learn at your own pace

Specialization - 4 course series

Over seventy companies and tens of thousands of students worldwide have used Effective Communication to deliver ideas powerfully in the workplace. By taking Business Writing, Graphic Design, and Successful Presentation, you’ll hone your written, visual, and verbal business presentation skills. You'll learn to write well-organized, clear business documents; to design elegant presentation slides, reports, and posters; and to present and speak with confidence and power. In the final Capstone Project, you'll develop a portfolio of work—including a memo, a slide deck, and a presentation—to showcase your communication skills and represent your personal brand. The Effective Communication Specialization takes you on a journey of self realization. You’ll learn that excellence in communication involves the ability to express who you are—your best self—in everything you do.

What our students say:

"A life-changing specialization."

"Simple yet powerful rules."

"Essential for everyone."

Applied Learning Project

Each course offers you short projects that take you step-by-step through the foundational principles, organizational strategies, and concrete steps of writing and designing business documents and delivering a public presentation. In the capstone, you'll create a memo, slide deck, and presentation that synthesize your learning to give you the tools to communicate your ideas powerfully in the workplace.

Business Writing

Course 1, 13 hours
Course 113 hours

What you'll learn

  • Write clearly and effectively.

Skills you'll gain

Category: Business Writing
Category: Grammar
Category: Writing
Category: Editing
Category: Organizational Skills
Category: Organizational Structure
Category: Writing and Editing
Category: Branding
Category: Business Communication
Category: Business Correspondence
Category: Communication
Category: Presentations
Category: Graphic Design
Category: Organizational Strategy
Category: Communication Strategies

Graphic Design

Course 2, 30 hours
Course 230 hours

What you'll learn

  • Apply inspired design ideas to your own work.

Skills you'll gain

Category: Design Elements And Principles
Category: Typography
Category: Layout Design
Category: Graphic Design
Category: Graphic and Visual Design
Category: Editing
Category: Design
Category: Visual Design
Category: Graphics Software
Category: Adobe Photoshop
Category: Adobe Creative Cloud
Category: Design Strategies
Category: Creative Design
Category: Graphic and Visual Design Software
Category: Design Reviews
Category: Color Theory
Category: Design Software
Category: Graphical Tools

Successful Presentation

Course 3, 19 hours
Course 319 hours

What you'll learn

  • Execute a public performance of the private self.

Skills you'll gain

Category: Presentations
Category: Public Speaking
Category: Storytelling
Category: Non-Verbal Communication
Category: Verbal Communication Skills
Category: Creative Thinking
Category: Creativity
Category: Communication
Category: Composure
Category: Drive Engagement
Category: Adaptability
Category: Business Writing
Category: Rapport Building
Category: Persuasive Communication
Category: Driving engagement

What you'll learn

  • Present yourself effectively  to the world through writing, design, and presentation.

  • Build a final portfolio of work that represents your personal brand.

  • Improve your work through self evaluation and peer feedback.

Skills you'll gain

Category: Branding
Category: Communication
Category: Verbal Communication Skills
Category: Professional Development
Category: Public Speaking
Category: Oral Expression
Category: Concision
Category: Writing
Category: Business Writing
Category: Peer Review
Category: Graphic Design
Category: Constructive Feedback
Category: Presentations
Category: Project Design
Category: Design

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Instructors

University of Colorado Boulder
5 Courses191,808 learners

Why people choose Coursera for their career

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"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions

Time to completion can vary based on your schedule, but most learners are able to complete the Specialization in four to five months.

Each course in the Specialization is offered on demand, and may be taken at any time.

Basic knowledge of presentation software (like PowerPoint, Keynote, or Prezi) or design software, such as InDesign or Illustrator.

Although the three courses in the specialization can be taken separately, they are deeply integrated around their lessons. Upon completion of the three courses, learners will understand that the business of writing, design, and presentation is one continuous endeavor of personal branding, and that these skills rest upon the same fundamental, replicable principles. We recommend taking them in the order that they are offered.

Coursera courses and certificates don't carry university credit, though some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

You’ll learn straightforward, broadly serviceable techniques to improve your writing, design, and presentation skills. Upon completion of this specialization, you'll:

--Understand and apply the fundamental principles that drive success in writing, design, and presentation.

--Write well organized, clear documents.

--Design impactful and elegant slides, reports, documents, and other visual products.

--Speak with confidence and power.

This specialization gives you the tools to present your ideas with impact and showcase your best professional self in your documents, slides, and speaking.

Wordprocessing software like Microsoft Word will be helpful for Business Writing. For Graphic Design, learners need some familiarity and access to presentation software, like Microsoft PowerPoint and Apple Keynote. Although it is not required, design students may also use programs like Adobe Photoshop, Illustrator, or InDesign. For Successful Presentation, the ability to record and upload short videos will be useful (a phone video camera or built in camera in a computer will be suitable).

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Financial aid available,

¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (6/1/2025 - 6/1/2026)