Intellectual Property Law Specialization
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Intellectual Property Law Specialization
Become fluent in the rules of the new economy.
Learn how to use intellectual property law to protect and maximize the value of your innovations
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What you'll learn
Identify the types of intellectual property protection available under U.S. law
Evaluate your options for protecting your creative innovations with copyright law
Analyze and interpret a patent document for a competing product
Develop strategies for protecting and maximizing your brand with a comprehensive trademark strategy
Skills you'll gain
- Business Strategy
- Marketing
- Case Studies
- Brand Strategy
- Brand Marketing
- Legal Risk
- Case Law
- Brand Management
- Innovation
- Intellectual Property
- Strategic Thinking
- Regulation and Legal Compliance
- Economics, Policy, and Social Studies
- Law, Regulation, and Compliance
- Asset Management
- Packaging and Labeling
- Planning
- Branding
- Legal Strategy
- Asset Protection
Details to know
See how employees at top companies are mastering in-demand skills
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Pennsylvania
Specialization - 4 course series
Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?
Through the courses in this specialization, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations. Drawing from that knowledge, you will then work to develop a trademark strategy for a company, analyze a patent document, and address a copyright cease-and-desist request. After completing these hands-on projects, you will have the necessary framework to craft integrated intellectual property strategies tailored to an organization’s core business goals.
Applied Learning Project
Through the various projects on developing a trademark strategy, analyzing a patent document, and addressing a copyright cease-and-desist request, you will develop integrated intellectual property strategies tailored to an organization’s core business goals.
Introduction to Intellectual Property
What you'll learn
Identify the various forms of intellectual property protection available under U.S. Law
Differentiate the advantages and disadvantages of intellectual property administration
Analyze effective intellectual property strategies through case studies
Examine alternatives to formal intellectual property protections
Skills you'll gain
Copyright Law
What you'll learn
Identify the basic elements of copyright
Describe what copyright does and does not protect
Explain the limits of copyright protection
Analyze fair use and other complex doctrines that extend from copyright law
Skills you'll gain
Trademark Law
What you'll learn
Define the scope and subject matter of trademark protection
Evaluate the usefulness and limits of seeking trademark protection
Formulate a strategy for creating and protecting a strong trademark
Design processes to maintain ownership and control of a trademark and respond to possible infringement
Skills you'll gain
Patent Law
What you'll learn
Explain the scope and limits of patent protection
Analyze and apply the standards of patentability to navigate the requirements of patent law.
Interpret the importance and significance of specific patent claims presented in an issued patent
Develop strategies for addressing patent infringement
Skills you'll gain
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Frequently asked questions
Four weeks
No background knowledge necessary
Introduction to Intellectual Property should be taken first, the other course can be taken in any order.
More questions
Financial aid available,