Commerce Media
November 20, 2025
Privacy Sandbox Testing Results Show Shortfalls to Meet CMA Requirements
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VOOZH | about |
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VOOZH | about |
At Criteo, Google Privacy Sandbox is just one of three approaches we’ll apply to solve addressability in 2024 and beyond. Life without cookies could be sweeter than you think.
As an independent ad tech company, we’re uniquely positioned to deliver the solution(s) that work best for each of our partners. How do we do it? With three core pillars.
In a world without third-party cookies, first-party data is king.
At Criteo we’ve already built a unique shopper graph across both the demand and supply side. This enables privacy-safe activation via solutions like hashed emails at scale—and maintains 1:1 addressability across the ecosystem.
We’ve been a leading partner of the Google Chrome team since the earliest days of the Privacy Sandbox.
This partnership ensures we can enable retargeting, interest-based advertising, and measurement across 63% of global browser traffic—and all without third-party cookies.
With retail and social media audiences, you get the best of both worlds with Criteo.
Our strategy connects partners to audiences from 200+ retailers via our Retail Media Network—as well as millions of logged-in users on social platforms like Meta.
With so many solutions out there, you might be feeling some analysis paralysis.
Don’t worry—we’ve developed tailored strategies to help our partners across the ecosystem effortlessly solve the addressability puzzle.
Ad inventory is much more valuable when advertisers know which audiences they’re reaching.
Without a robust addressability solution, advertisers will be in the dark, meaning media owner revenue is at risk. At Criteo, we built our strategy to support media owners by preserving the value of their inventory to maintain the monetization they rely on.
For brands, it’s all about delivering the right message, to the right person, at the right time.
By safeguarding tools like frequency capping, measurement, and creative personalization—without compromising performance—our addressability solutions help brands to keep doing what they do best.
With the ability to operate on both the demand and supply side, retailers occupy a unique corner of our ecosystem.
But whether monetizing data assets or looking to drive measurable performance for their own campaigns, retailers need robust addressability solutions to maintain revenue streams—and create new ones.
Delivering—and proving—value for clients in the post-cookie age will be a challenge.
With Criteo’s solutions, agencies can continue to report on key metrics like ROAS, even in cookie-compromised environments.
The addressability landscape can change rapidly. That’s why we created our regular Addressability Newsletter. Sign up now and you’ll get all the latest news and developments in addressability—from within Criteo and the wider industry—right to your inbox.
