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URL: https://www.criteo.com/technology/predictive-bidding/

⇱ Predictive Bidding | Criteo

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Predictive Bidding

The right bid for every impression.

Predictive Bidding accurately forecasts each shopper’s engagement, conversion, and average order value, and bids the right price for each ad inventory to reach them.

What is Predictive Bidding?

Smarter bids for the best campaign performance.

Powered by 900TB of consumer data on the interactions between 720M shoppers and 4.5B products, Predictive Bidding determines the right bid for every impression. Using insights on each shopper’s potential value, you can make the most out of your marketing budget.

The benefits of Predictive Bidding

Our vast and granular commerce data delivers a high level of predictive accuracy, to ensure you meet your budget and your objectives.

Drive the best value from your budget

Data-driven predictions about each shopper’s likelihood to engage, convert, and spend means our commerce AI allocates budget to the highest-value impressions.

Reach your goals with flexible optimization

Meet revenue, conversions, traffic, or product margin goals with optimization models which ensure your ads are shown to shoppers most likely to drive your desired results.

Get the right ad inventory

Our commerce AI selects the right inventory for every impression based on predicted supply and publisher performance – so you show up where it matters most.

Reach shoppers in the moment

Predictive Bidding takes only 10 milliseconds, 10X faster than a blink of an eye, to choose a relevant ad, calculate all variables, and place the right bid at inventory auction.

Start growing your business today!

Find your best customers, engage them with the perfect ad, and meet your business goals. Criteo’s Commerce Media Platform helps you build ad campaigns that increase sales and grow your customer base.

How Predictive Bidding powers our products

Dynamic Retargeting

Predictive Bidding helps Criteo Dynamic Retargeting boost the performance of your campaigns by only targeting the right shoppers at the right time during their shopping journey.

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Customer Acquisition

Reach new, high-value customers for your business. Connect to the audiences who are most likely to be interested in you but haven’t discovered your brand yet.

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