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URL: https://www.criteo.com/technology/shopper-graph/

⇱ Shopper Graph | Criteo

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Shopper Graph

Tap into one of the world’s largest sets of commerce data.

Criteo Shopper Graph boosts sales, product visibility, and profits by harnessing the collective power of tens of thousands of actively participating advertisers, brands, media owners, and retailers.

Understand your shoppers better

By bringing together three types of shopper data — identifier, product, and engagement — and analyzing it with advanced AI, we help you better understand what shoppers want.

Ensure accurate targeting with identity graph

Criteo’s continuously growing identity graph connects online and offline shopper identifiers across their screens for a holistic view of each individual’s shopping intent.

This allows you to find and reach shoppers wherever they are researching products and services like yours —whether they are glancing at their social feed, scanning the morning news, comparing options on a marketplace or nearby your physical store.

Acquire high value customers through our shopper interest map

Criteo’s Shopper Graph connects shopper engagement events to products, categories and brand identifiers across the Criteo network, so that you can serve the right product to the right person, at the right time.

Measure customer engagement across the open internet

Measure the impact and optimize campaigns to reach the right users with relevant products.

Map the customer journey.

Get a complete view of shopping paths, interests, and purchasing habits to reach shoppers at the right moment.

Unify cross-device and online/offline data for the most impact

Real-time identity data within Criteo Shopper Graph ensures accurate cross-device identification from billions of active shoppers using multiple devices to shop.

  • Stitch together device identifiers across billions of user timelines
  • Find patterns of behavior and listen to signals of intent

Acquire and retain your best customers

With data from over 740 million active daily shoppers, reach your ideal audience for your objective, whether it’s building awareness, driving traffic, or increasing conversions.

Drive more engagement and higher lifetime values

Stay connected with customers that know and love your brand using their actual shopping intent.

Track brand-funded campaign sales

View detailed attribution reporting for sales at the SKU, audience, and placement level across retailers in the Criteo retailer network.

Safeguard shopper privacy

Rest assured that customer privacy and data security are maintained with robust data collection, retention, and opt-out practices, complying with privacy regulations across the world.

Start growing your business today!

Find your best customers, engage them with the perfect ad, and meet your business goals. Criteo’s Commerce Media Platform helps you build ad campaigns that increase sales and grow your customer base.

How Criteo Shopper Graph powers our products

Dynamic Retargeting

Granular shopper data allows Criteo Dynamic Retargeting to tailor ads, bids, and product recommendations that drive maximum results.

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Contextual Advertising

Our massive commerce dataset, when combined with a marketer’s first-party data and contextual signals, provides a cookie-free way to build lookalike audiences.

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