again and again
Idioms-
Repeatedly, often, as in I've told you again and again, don't turn up the heat. This idiom uses repetition for the purpose of emphasis (as does its synonym, over and over). Shakespeare used it in Othello (1:3): “I have told thee often, and I retell thee again and again.” [c. 1600]
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
This photostriction effect is reversible and can be repeated again and again, she said.
From Science Daily • Mar. 31, 2026
Apple would go on to revolutionize the tech industry, creating innovative, intuitive and beautiful gadgets billions of people would buy again and again.
From Los Angeles Times • Mar. 30, 2026
It floats to the top of Google … and is copied again and again by others selling vitamins.
From Slate • Mar. 28, 2026
He says "you've got a group of friends" after two weeks of walking, and visitors often return again and again.
From BBC • Mar. 25, 2026
I flick it again and again and again.
From "The Manifestor Prophecy" by Angie Thomas
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.