is a playbook that guides you through the changes in marketing and communication to this micro-generation. The desire for more specific insights is what led to the notion of hybrid generations, or micro-generations. It will start you on a journey to understand the hopes, dreams, and aspirations of a unique cohort growing up with the experience of the pandemic who are poised to shape our future; the cohort that is at the cusp of being the youngest Gen Z and oldest Gen Alpha.
What is the value of generational thinking in marketing? Why is the micro-generation ZAlpha set to shake up our society? How to understand, engage and reach Gen Z, ZAlpha and Alpha? Discover it all in the Book “Generation ZAlpha”.
“There’s an expression, ‘Blame it on the youth.’ But Maarten presents everything decision- makers need to understand to engage the next generation effectively and empathetically. Otherwise, you can’t blame it on them...” - Brian Solis, Futurist and Best-Selling Author
"Maarten Leyts is both a scholar and an advocate of how kids reshape the narrative for what becomes adopted, rejected and ultimately mainstream."
- Katryna Dow, CEO and Founder of Meeco
"Children are the future. So to understand our youth, is to understand our future. Even more so, as children born today will live to be 104. How will they look back at the age of 30? Maarten is passionate about and deeply invested in youth culture. His book teaches you everything you need to know about next gen and hence tomorrow."
- Jorg Snoeck, Founder Retaildetail.eu and Best-Selling Author
MAARTEN LEYTS
Maarten is a youth marketer and the founder of Trendwolves, a leading trend agency specializing in early-stage trends and cultural youth research. He is also the author of the insightful book “Generation ZAlpha”. In this book, he delves into the world of youngsters and kids , providing a comprehensive understanding of their context, values, beliefs, needs, and aspirations – essential knowledge for anyone looking to connect with the consumers of 2030.
Discover more about Maarten's insights, experiences, and the captivating world of youth culture in his book Generation ZAlpha, or delve into the compelling projects at Trendwolves.
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