If you want to use one of these products in your work, review these guidelines to see if your specific use is allowed and whether you need to submit a request for approval.

You generally don’t need to submit a request to use our mapping products for the purposes covered in these guidelines. As long as you’re following our Terms of Service and these guidelines, as well as attributing properly, feel free to move forward with your project. But do continue to read these guidelines thoroughly to make sure your use is permitted. If your use isn’t allowed, we’re not able to grant exceptions, so please don’t submit a request.

For commercial uses where our mapping products are used for revenue-generating purposes, such as integrating Google Maps or Street View into a mobile or web app, use Google Maps Platform instead.

Your use of our content may be acceptable under principles of fair use (or other similar concepts in other countries). Fair use is a concept under copyright law in the U.S. that, generally speaking, permits you to use a copyrighted work in certain ways without obtaining a license from the copyright holder. Google can’t tell you if your use of this content would be fair use. You may wish to obtain your own legal advice.

You may annotate our maps with additional information – like points, lines, or labels. In fact, many of our tools have built-in features that make it easy to do just that. For example, Google My Maps lets you draw lines and shapes on a Google map. We also offer a Styling Wizard and a cloud-based styling tool that allow you to edit the colors of individual map components (for example, changing water to purple), as well as toggle visibility for each component (for example, making roads invisible).

If neither of those fit your needs, you may export an image from Google Earth or Earth Studio, or capture a screenshot from Google Maps, to add custom labels or graphics using third-party software.

While we encourage annotations, you must not significantly alter how Google Maps, Google Earth, Earth Studio, or Street View would look online. For example, you’re not allowed to make any changes to the colors of the product interface or remove attribution.

For Google Earth and Earth Studio content, you’re not allowed to significantly alter our imagery without providing clear context that it’s a simulation, projection, or fictional content.

Our trademarks are our valuable assets, and we want to make sure our users and partners use them correctly. These trademarks include the Google Earth word mark, Google Maps word mark, Google Earth logo, Google Maps logo, Google Maps red pin element, Street View word mark, Street View icon, Pegman word mark, the Pegman logo, Local Guides icon, and the Plus Codes logo.

You may use our trademarks to accurately refer to our products or services, as long as such references are appropriate and consistent with our trademark guidelines. You may only use approved versions of our marks, and you must follow all of the general trademark usage guidelines, the Google Maps Platform Terms of Service, and the Street View Trusted badge usage guidelines. The trademark usage guidelines apply even to marks that were previously (but are no longer) used in connection with our products.

Refer to our brand elements guidelines for more information about using our icons, logos, and names.

You may print Google Maps content for non-commercial or personal use (for example, a map with directions). In all uses where you’ll distribute printed materials that include the content, first be sure to read the general guidelines above, especially with regard to fair use and attribution.

Even if your use isn’t covered by fair use or some other doctrine, you can still use our content without submitting a request as long as you follow these guidelines. Note that we’re not able to grant exceptions to these rules.

If you simply need to embed a Google map on your website, you don’t need our permission. You’re also welcome to link to Google Maps with text or a button on your website, such as “View on Google Maps” or “Open with Google Maps.”

If you need more integrated uses of our products for commercial use, we have multiple APIs available through Google Maps Platform to help you build and embed custom maps for your website or mobile app. When using these APIs, certain restrictions may apply.

If you’d like to use our content in a digital advertisement, please first review the general guidelines, especially with regard to attribution. Any use of Google Maps in digital advertisements must not significantly alter how the products and imagery would look online. See Personalizing your map for specifics.

If you’re using Google Maps for film or television (including streaming services) – for example, if an actor uses Google Maps on a phone, or an interview subject demonstrates how they used Google Maps in their research – you should submit your project for approval according to the guidelines on the Entertainment and Media page.

If you’re using Google Maps content in an online video (e.g. YouTube) primarily for educational, instructional, recreational, or entertainment purposes, you don’t need to request permission – but you must still follow our general guidelines and attribute properly.

If you’re using Google Maps in an online video advertisement or for promotional purposes (e.g. a real estate company showing where rental properties are available), submit your project for approval according to the guidelines on the Entertainment and Media page. Only standard Google Maps imagery may be used for this purpose, since Satellite View imagery falls under the same commercial restrictions as Google Earth.

Google Earth or Earth Studio can be used for purposes such as research, education, film and nonprofit use without needing permission.

All content created from Google Earth or Earth Studio must always be properly attributed.

Google Earth content may not be used for any commercial or promotional purposes.

You may print Google Earth content for non-commercial or personal use, with some restrictions as noted below. In all uses where you’ll distribute printed materials that include the content, first be sure to read the general guidelines above, especially with regard to fair use and attribution.

As long as you follow these guidelines, you don’t need to submit a request. Note that we’re not able to grant exceptions to these rules.

Google Earth may not be embedded online or in apps. However, you’re welcome to export and use a handful of static images, with proper attribution, for non-commercial purposes such as news, blogs, educational, recreational, or instructional use.

For gaming purposes, you may be interested in Google Maps Platform gaming services to create immersive, real-world games with millions of customizable 3D structures, up-to-date global data, and seamless integration with Unity.

You may use Google Earth and Earth Studio content for news broadcasts, television shows, films, documentaries, music videos, and any educational purposes. You don’t need to submit a request, but you must follow all guidelines on this page and in related resources, especially with regard to on-screen attribution. Google Earth content can never be used without attribution.

Before using Google Earth or Earth Studio, review our License Terms and Terms of Service. We also ask that you register your usage here – we love seeing creative uses of Google Earth and appreciate the insights you share.

This license to use Google Earth and Earth Studio content applies to all types of film regardless of platform (and technology) distributed on, but doesn’t extend to content distributed from or to these territories.

If you’re using Google Earth content in an online video (e.g. YouTube) primarily for educational, instructional, recreational, or entertainment purposes, you don’t need to request permission, even if your work is monetized. But you must still follow our general guidelines and attribute properly.

If you simply need to embed a Street View image or panorama on your website, you don’t need our permission. You’re also welcome to do so with our various APIs for web or mobile.

If you need more integrated use of Street View for commercial use, we have multiple APIs available through Google Maps Platform to bring the real world to your users with Street View imagery, including unique markers, overlays, and photos. When using these APIs, certain restrictions may apply.

Street View imagery can only be used in digital advertisements where you’re using the Google Maps APIs or the imagery is embedded or linked to on your website using HTML and URL provided on Google Maps.

You may not screenshot Street View imagery or remove it from embedded sources for any purpose. This ensures that if Google edits or removes imagery in response to user requests, these changes will be reflected in your project too.

Street View may only be used in television, film, or online video projects if it’s filmed directly in the context of an actor or subject using the product as-is in a device such as a laptop or phone. Street View images may not be taken out of context or removed from the software to be used for other purposes. You must submit a request if you’d like to use Street View in your project.

These restrictions apply to all academic, nonprofit, and commercial projects.

All uses of Google Maps, Google Earth, and Street View content must provide attribution to Google and, if applicable, to our data providers.

We do not approve of any use of content without proper attribution, in any circumstances, and we require attribution while the content is shown. Requests for exceptions will not be answered or granted.

When using content from Google Maps, Google Earth, or Street View in your work, follow these guidelines to ensure you’re properly crediting Google and any relevant third-party data providers.

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