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URL: https://www.graphitedigital.com/

⇱ Specialist Pharma & Healthcare Digital Experience Design… | Graphite

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A specialist digital design partner for healthcare and pharma

We are a dedicated Health and Pharma digital design and experience agency, creating UX and design solutions that result in a positive, measurable impact on people’s health and wellbeing.

Whether Patients, Healthcare Professionals, or Consumers, we deep dive into peoples’ emotional needs and behaviours to deliver custom digital design solutions that will keep them coming back. Our unique approach blends strategy, research and human-centered design to create digital healthcare and pharmaceutical experiences with purpose.

Working across Omnichannel Experience and Digital Health, we bring the voice of the customer into the design process to ensure your products meet their needs whilst driving positive results for your business.

About Graphite

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Our solutions

Product Design

Design digital products that exceed customer expectations

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Design Systems

Create unified digital experiences across all touch points

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Design thinking and Innovation

Think differently and enable meaningful digital innovation

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Our work

Creating a consistent digital ecosystem for a global pharma organisation

We partnered with a leading global pharma organisation to create a new design system for their digital platforms, brands and markets, bringing efficiency for internal teams and enhanced user experiences for HCPs and patients.

Designing the next generation of digital healthcare and insurance with Vhi

We redesigned Vhi Healthcare's core customer-facing app, creating a better user experience and facilitating easier access to content and features. The award-winning app empowers Vhi members to take control of their health.

Conducting user research with ultra-rare disease patients to enhance the patient support programme

We conducted in-depth research with patients to support the development of a new digital patient support programme, mapping patient journeys to understand their lived experiences and needs.

Tailored usability insights enable successful launch in key European markets

We helped a leading medical device company validate and refine their CGM website for new European markets through custom user research that revealed audience needs, market nuances, and clear opportunities to improve usability and impact.

Creating a consistent digital ecosystem for a global pharma organisation

We partnered with a leading global pharma organisation to create a new design system for their digital platforms, brands and markets, bringing efficiency for internal teams and enhanced user experiences for HCPs and patients.

Designing the next generation of digital healthcare and insurance with Vhi

We redesigned Vhi Healthcare's core customer-facing app, creating a better user experience and facilitating easier access to content and features. The award-winning app empowers Vhi members to take control of their health.

Conducting user research with ultra-rare disease patients to enhance the patient support programme

We conducted in-depth research with patients to support the development of a new digital patient support programme, mapping patient journeys to understand their lived experiences and needs.

Tailored usability insights enable successful launch in key European markets

We helped a leading medical device company validate and refine their CGM website for new European markets through custom user research that revealed audience needs, market nuances, and clear opportunities to improve usability and impact.

“Over the past six years, our collaboration with Graphite Digital has been a true partnership—built on trust, creativity, and a shared commitment to delivering exceptional digital experiences. From the outset, our teams integrated seamlessly, and it was clear we were working with a group of highly talented and passionate professionals.”
Sarah West-Keogh Head of Customer Experience Management, Vhi Healthcare
“Working with Graphite felt like a genuine partnership from day one. The creative quality was consistently strong, with real care put into designing thoughtful, human digital experiences. Our relationship was built on trust, honesty, and open collaboration. They’re simply good people to work with, and that trust made even complex work feel lighter and more effective.”
Nicolas Barcza Pharma CX & Digital Transformation Consultant
“Graphite is a key partner for us. Their user focus, product insight, design thinking and creative capability complement our strategy perfectly, and together we will create more and more value for our customers and our business on a global scale.”
US Multichannel Marketing Manager Top 10 Global Pharma Organisation
“This is a great achievement, and it represents the culmination of months of dedicated effort from initial research to final execution, including extensive collaboration, numerous partnerships, and a series of intense final sprints. Our new design system has now set a new standard for our organisation, marking it a defining ‘before and after’ moment in our website operations.”
Associate Director, Omnichannel Marketing Excellence Top 30 Global Pharma Organisation
“The Graphite team have been an absolute joy to work with. Their innovation, creativity and business knowledge pushed us to advance our UX and customer journeys and has resulted in much improved App Store ratings and customer feedback. The highest compliment I can give Graphite is that we felt that they were part of our team and drove us to bigger and better things.””
Brian Ruddy Digital Experience Manager, Vhi Healthcare
“A highly skilled agency with deep expertise in user experience research and design, thorough domain knowledge, professional project management and empathetic client engagement. The team are a joy to collaborate with and they strive to deliver with excellence all the time.”
Atul Ganatra HCP Engagement Consultant

Latest insights and resources

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