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Property ID,Property name,Final URL,Image URL,Destination name,Description,Price,Sale price,Star rating,Category,Contextual keywords,Address,Tracking template,Custom parameter,Final mobile URL,Android app link,iOS app link,iOS app store ID,Formatted price,Formatted sale price # Example 12345,Willow Hotel,http://www.hotel.com/reservation/willowhotel?,http://www.hotel.com/willowhotel.jpg,San Jose,Minutes from SJC,200 USD,100 USD,3,Suite,san jose;airport hotel;suites,"12345 Willow St., San Jose, CA",http://redirect.com?url={lpurl}&hotelid={_hotelid}&city={_city}&src=google&device={device},{_hotelid}=12345;{_city}=SanJose,http://www.m.example.com/asp/sp.asp?id=1030,android-app://com.example.android/http/example.com/gizmos?1234,exampleApp://content/page,12345678,"Starting at $100.00","On sale for $80.00" "# Specs: (note rows starting with ""#"" will be ignored)",,,,,,,,,,,,,,,,,,,, # Property ID: Required (Primary Key) | String. Any sequence of letters and digits. | The Property ID should be unique across all feeds in your account.,,,,,,,,,,,,,,,,,,,, # Property name: Required | String. Any sequence of letters and digits. | Can be displayed in ad. Recommended maximum length is 25 characters (12 for double-width languages).,,,,,,,,,,,,,,,,,,,, "# Final URL: Recommended; Required if not using Destination URL | Same domain as your website, begins with ""http://"" or ""https://"" | The URL of the page in your website that people reach when they click your ad",,,,,,,,,,,,,,,,,,,, "# Image URL: Recommended | Format: JPG, JPEG, GIF, or PNG | if JPG, JPEG, or GIF must be used, image must be saved in RGB color code with an ICC profile attached to it. Recommended image size: 300 pixels x 300 pixels. Resolution: 72 dpi. Max file size: 12MB | Image used in ad",,,,,,,,,,,,,,,,,,,, # Destination name: Recommended | String. Any sequence of letters and digits. | Can be displayed in ad. Recommended maximum length is 25 characters (12 for double-width languages).,,,,,,,,,,,,,,,,,,,, # Description: Recommended | String. Any sequence of letters and digits. | Can be displayed in ad. Recommended maximum length is 25 characters (12 for double-width languages).,,,,,,,,,,,,,,,,,,,, "# Price: Recommended | Number followed by the currency code, ISO 4217 standard. Use ""."" as the decimal mark. | Price shown in ad",,,,,,,,,,,,,,,,,,,, "# Sale price: Recommended | Number followed by the currency code, ISO 4217 standard. Use ""."" as the decimal mark. | If used, Sale price shown in ad, Price struck out or omitted in ad",,,,,,,,,,,,,,,,,,,, # Star rating: Recommended | Long integer | Used to group like items together for recommendation engine,,,,,,,,,,,,,,,,,,,, # Category: Recommended | String. Any sequence of letters and digits. | Used to group like items together for recommendation engine,,,,,,,,,,,,,,,,,,,, "# Contextual keywords: Recommended | String list. Any sequence of letters and digits separated by "";"" | If used, this column will be used as a contextual signal in the recommendation engine",,,,,,,,,,,,,,,,,,,, "# Address: Recommended | Recommended canonical names at https://developers.google.com/ad-exchange/rtb/geotargeting. Use commas to separate all components of your address (e.g., country, state code, city). Valid Addresses include: 1) City, state code, country, 2) Full address with zip code, and 3) Latitude-longitude in the DDD.DDDDD format (e.g. ""41.40338, 2.17403"") | If used, proximity to the user is used as a secondary signal",,,,,,,,,,,,,,,,,,,, "# Tracking template: Optional; use only with Final URL, not compatible with Destination URL | The URL you want people to go through before reaching your landing page. This can include any ValueTrack parameters, custom parameters or tracking that you'd like to have on your ad URL | If you want to add tracking, use this as a template for the URL of your ad. We recommend setting this at the account, campaign, or ad group level for simpler management",,,,,,,,,,,,,,,,,,,, "# Custom parameter: Optional; use only with Final URL, not compatible with Destination URL | String. Up to 3 per row, consisting of a key (""{_hotelid}"") and a value (""12345"") that do not exceed 16 and 200 bytes (or English characters) each | Special tags you can add to your final URLs and tracking templates so that the URL can include information on the specific feed item that was used",,,,,,,,,,,,,,,,,,,, "# Final mobile URL: Optional | Same domain as your website, begins with "http://" or "https://" | The URL of the mobile page in your website that people reach when they click your ad from mobile devices",,,,,,,,,,,,,,,,,,,, "# Android app link: Optional | Adds a deep link for Android in the form of *android-app://{package_id}/{scheme}/{host_path}* | Description of field: package_id: application ID as specified in the Android Play Store | scheme: the scheme to pass to the application. Can be http, https, or a custom scheme. | host_path: identifies the specific content within your application. Example: http://example.com/gizmos?1234 → android-app://com.example.android/http/example.com/gizmos?1234",,,,,,,,,,,,,,,,,,,, "# iOS app link: Optional (required if iOS app store ID is present) | Adds a deep link for iOS in the form of *{scheme}://{host}/{path}* | Description of field: scheme: Indicates to iOS which app to open | host: Host to be opened within the app | path: Additional information regarding the location within the app to open. If this is present, iOS app store ID must also be present. Example: exampleApp://content/page",,,,,,,,,,,,,,,,,,,, "# iOS app store ID: Optional (required if iOS app link is present) | Number (e.g., 12345678) | This is used to check if the user has the app installed on their before deep linking, and is recommended if your iOS mobile app landing page offers better experience than your website landing page and you do not support Universal Links for iOS deep linking. This value is an integer (e.g., 12345678). If this is present, iOS app link must also be present",,,,,,,,,,,,,,,,,,,, "# Formatted price: Optional | String. Any sequence of letters and digits. | If set, this attribute will be used instead of "Price". Example: Starting at $100.00 | Recommended maximum length is 20 characters",,,,,,,,,,,,,,,,,,,, "# Formatted sale price: Optional | String. Any sequence of letters and digits. | If set, this attribute will be used instead of "Sale price". Example: On sale for $80.00 | Recommended maximum length is 20 characters",,,,,,,,,,,,,,,,,,,,

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