Register Now | IAB CreatorFronts on September 15

The 2026 IAB CreatorFronts is the industry’s first—and only—upfront-style marketplace built entirely around the creator economy. As brands invest more in content fueled by trust, authenticity, and culture, this event spotlights the talent and innovation shaping what’s next. Join us to explore bold creator partnerships, cutting-edge media solutions, and new ways to connect with audiences … Continued

2026 IAB Podcast Upfront

Join us for the 2026 IAB Podcast Upfront, the premier event where audio and podcasting innovators sound off. Set in the heart of New York City, this highly anticipated showcase brings together trailblazing creators, platforms, and networks to debut must-hear shows, emerging talent, and exclusive advertising opportunities. Discover how podcasts continue to captivate listeners and … Continued

2026 IAB PlayFronts

Gaming has rapidly become one of the most influential consumer markets, with players dedicating hours each week to their favorite titles. For brands seeking to engage the next generation of consumers, understanding how to connect with this highly immersive audience is critical. At the 2026 IAB PlayFronts, the worlds of gaming and advertising intersect, and … Continued

IAB/PwC Internet Advertising Revenue Report: Full Year 2025 Results

Just released: IAB Internet Advertising Revenue Report: Full Year 2025. The digital advertising industry reached nearly $300 billion in revenue in 2025, the highest level in the report’s history. This 13.9% year-over-year increase underscores the industry’s continued evolution toward performance-driven, AI-powered growth. Now in its 30th year, this highly anticipated report is considered the industry benchmark … Continued

The Supply Chain Is Under Scrutiny. Transparency Is Critical to its Evolution.

The industry still lacks clear visibility into how fees are collected and distributed. It’s time to change that — with specific, actionable steps. The programmatic supply chain is complex. DSPs, SSPs, data providers, exchanges, and verification vendors all play important and legitimate roles, and advertisers should expect to pay for them. The issue is not … Continued

Standard Advertising Services Terms & Conditions – New Terms as of May 2026

IAB Direct Buy Addendum As of May 20, 2026, the final versions of these documents are available for industry use. The Interactive Advertising Bureau (IAB) has released an updated, modular legal framework designed to modernize how digital advertising agreements are structured, negotiated, and executed. This release includes: Direct Buy Addendum v1.0 Standardized terms for direct … Continued

Download Now! 2026 Video Ad Spend & Strategy Report: Part One

The 2026 IAB Digital Video Ad Spend & Strategy Report: Part One provides a comprehensive view into the evolving U.S. TV and digital video marketplace—highlighting where ad dollars are flowing, what’s driving growth, and how AI is reshaping the future of video. This first release focuses on market dynamics and growth trends across CTV, social … Continued

Free for IAB Members | Redesigning Work in the AI Era Workshop

Artificial Intelligence is actively reshaping how work gets done across the media ecosystem. Agencies, brands, publishers, and ad tech companies are all experiencing change across content, creative, planning & buying, measurement & attribution, sales, and more. Most organizations aren’t struggling to adopt AI technology; they are struggling to effectively scale its impact. Tools are deployed, pilot programs show promise, … Continued