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URL: https://www.microsoft.com/en-us/ai/consumer-goods

⇱ Consumer Goods Solutions and CPG Technologies | Microsoft AI

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INDUSTRY

Microsoft for consumer goods

Connect your brands, employees, and consumers.
Study

Learn about the projected Total Economic Impact™ of Microsoft AI solutions for retail and consumer goods organizations

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OVERVIEW 

Evolve with consumer preferences

Meet consumer demands and drive sustainable growth with predictive analytics and data-driven insights.

Build brands people love

Deliver tailored marketing and drive brand equity with holistic consumer insights powered by data.

Develop next-gen products

Reduce time to market and drive efficiency with agile and collaborative design and production.

Create sustainable supply chains

Anticipate disruptions and enhance forecasting accuracy to optimize operations and sustainability.

Optimize routes-to-market

Increase sales, improve margins, and maximize profitability with data-driven channel strategies.
CAPABILITIES

Achieve more with consumer goods solutions

Meet consumer demands, build brand loyalty, and drive sustainable growth with predictive analytics and data-driven insights.
  • Eliminate supply chain data silos and use AI to better predict and proactively mitigate disruptions, improve forecasts, and help ensure on-time delivery.
  • Digitally connect supply chains, ensure compliance, improve brand affinity, and optimize operations—plus ingest, store, and report on emissions data.
  • Digitize the warehouse environment, enable more control and visibility, automate warehouse operations, and utilize the right mix of picking methods by digitizing the warehouse environment.
CUSTOMER STORIES

See how brands are innovating 

Coca-Cola brings its iconic Santa into the future—and spreads holiday cheer across 43 countries—with an AI-powered avatar that talks with you in real time.

26
Languages launched
1M+
Consumer engagements

Products

Beauty tech leader L’Oréal builds a foundation for continued innovation with extended cloud capabilities for infrastructure as a service (IaaS) and platform as a service (PaaS).

Products

K-beauty giant Amorepacific builds a generative AI app for personalized advice with Microsoft’s Azure AI Stack.

Products

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Estée Lauder uses AI to reimagine trend forecasting and consumer marketing.

Products

Strauss Group gears up to revolutionize the food industry using Azure cloud-enabled data.

Orkla drives business forward using Microsoft Teams Connect shared channels to collaborate more efficiently.

Products

StarKist cuts planning time by 94% with Board, powered by Microsoft Azure.

Products

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Peet’s Coffee meets market changes with smart decision making and efficient operations powered by Microsoft Dynamics 365.

Products

Grupo Bimbo bakes in end-to-end data security and compliance with Microsoft Purview—true to its “deeply human” values.

Products

Tillamook County Creamery optimizes growth and performance with Microsoft Dynamics 365.

Products

Marketing company, Avocados From Mexico, uses Power Platform to streamline its purchase order process.

Products

Nestlé innovates business growth strategies using Microsoft Dynamics 365.

Products

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Kraft Heinz develops two groundbreaking apps with Microsoft technology, paving the way to transform the CPG industry.

Products

The Middle East region's leading food company nurtures data-driven culture to deliver customer service at its finest.

Products

PepsiCo uses Azure Machine Learning to identify consumer shopping trends and produce store-level actionable insights.

Products

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PRODUCTS

Learn about consumer goods products

Drive growth, empower your employees, and build resilience with trusted products from Microsoft.

Dynamics 365 Customer Insights

Deliver precise, personalized marketing and above-the-line advertising with data integration and predictive analytics.

Dynamics 365 Customer Service

Empower agents to resolve issues faster using generative AI and automation.

Microsoft Advertising

Build brand equity with cross-platform reach and targeted advertising.

Azure Synapse Analytics

Accelerate time to insight across enterprise data warehouses and big data systems.

Microsoft 365 Copilot

Connect your data to work seamlessly and solve complex tasks all in one place.

Microsoft Security

Safeguard your entire organization with integrated business security solutions.

Microsoft Fabric

Reshape how everyone accesses, manages, and acts on data with a single, AI-powered platform. 

Dynamics 365 Finance

Build financial and operational agility using AI and automation.

Dynamics 365 Supply Chain Management

Modernize your supply chain to enhance visibility, improve planning, streamline procurement, and optimize fulfilment.

Microsoft Sustainability Manager

Record, report, and reduce your environmental sustainability impact.

Microsoft Viva 

Create an engaged and productive workforce with next-generation AI and insights.

Dynamics 365 Commerce

Deliver unified, personalized, and seamless buying experiences for customers and partners.

Microsoft 365 for frontline workers

Simplify processes, unify communication tools, and engage frontline workers in a secure, all-in-one platform.

Azure OpenAI in Foundry Models

Build more individualized shopping experiences across your existing websites and applications.

Power BI

Uncover powerful insights and turn them into impact.

Microsoft Copilot Studio

Transform customer and employee experiences with copilots built in Microsoft Copilot Studio.

Microsoft Foundry

Build, evaluate, and deploy your AI solutions all within one space.

Power Platform

Accelerate innovation while cutting costs and development time with low-code tools.
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Discover valuable resources

Blog
• August 2023

Generative AI will revolutionize Revenue Growth Management

Learn how to strategically embed generative AI to drive stronger revenue growth management (RGM) outcomes.
E-book
• December 2023

Strategies for Next-Gen Retail

E-book
• June 2025

Build an AI workforce that supports your human employees

NEXT STEPS

Achieve more in consumer goods

Partners

Connect with partners

Get in touch with trusted Microsoft partners to find up-to-date consumer goods services for your business needs.
Technology

Visit a Microsoft Technology Center

Explore a range of tailored engagements and immersive experiences led by Microsoft senior architects and technical leaders.