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VOOZH | about |
OpenXSelect™ is a next-generation curation and supply-side targeting (SST) platform for brands, agencies, and data partners, with quality supply, performance, and full control across all channels.
Control where your ads run. Ensure quality with direct publisher connections, curated inventory, AI-driven quality scores, and supply authentication and protection, powered by trusted partners.
Double your reach against qualified cross-channel audiences with the largest independent supply-side identity graph, including more than 242 million connected TV (CTV) users.
Improve campaign performance with real-time, pre-auction intelligence. Access easy-to-use proprietary predictive AI and bidstream decisioning, or deploy partner models to reduce waste and enhance outcomes.
Set your own standards and easily curate or target using intuitive tools designed for your team’s success
Direct publisher domains
Lower cost-per-action using AI-powered optimization tools*
Higher match rate using the OpenX identity graph versus industry standard**
Curation and SST work better together. Use curation to control quality, then layer on SST to reach consumers, and drive performance and reach
Curation lets buyers select and organize ad inventory beyond simple site lists. Curated deals provide controls for quality, brand suitability, and contextual relevance, and are easily transacted across demand-side platforms (DSPs).
SST is the evolution of programmatic curation. Buyers can apply first-, second-, and third-party data, as well as custom decisioning models, before the auction, improving campaign performance, efficiency, and scale in real time.
Curation and SST work better together. Use curation to control quality, then layer on SST to reach consumers and drive performance and reach.
Curation is the practice of organizing digital ad inventory into curated packages, either ready-built or custom, to meet a brand’s needs. Curation simplifies programmatic buying by creating deal IDs aligned to brand preferences—delivering predictability, transparency, and safety at scale.
Supply-Side Targeting is the next evolution of curation. It layers advanced audience and performance data directly into curated packages using: First-, second-, or third-party audience segments, AI/ML models for attention, conversion, or engagement, identity data and predictive signals. This data is integrated within the supply path, eliminating extra hops, minimizing data loss, and maximizing relevance.
Activate Media Buys With Turnkey, Curated Inventory, or Data-Driven Audience-Targeting Packages
With more than 80 directly integrated data partners, customers can enhance their curation, SST, and measurement strategies for any screen and any campaign objective.
OpenXSelect brings buyers closer to premium supply and makes it easy to control inventory quality across all channels.
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