Business Outcomes vs Product Outcomes vs Customer Outcomes
Dec 19, 2022
∙ Paid
“Outcomes over output” is essential for any PM. But there is no single definition of outcomes.
Let’s simplify this. There are three types of outcomes every PM needs to know:
1. Business Outcomes
Business outcomes refer to the metrics related to the organization’s goals:
increase revenue
lower costs
grow market share
grow profit margin
reduce churn rate
Business …
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