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⇱ World’s Largest First Party Data Platform | Dynata - World's Largest First Party Data Platform

Customer story

Dynata’s scale unlocked data-driven advertising audiences for USTA New England

Learn how Dynata and Kinetica turned research about recreational tennis players into actionable target audiences for USTA’s 35 by 35 growth initiative.

Dynata achieves SOC 2 Type II and ISO 27001 certifications, reinforcing commitment to data quality and security 

The deep dive

Hear from the leaders shaping the future of market research

We’ve launched a videocast that captures key insights from consumer insights leaders, exploring key topics from AI in consumer insights to audience insights, and more.

B2B Panel access

Get verified access to B2B decision-makers in 100+ industries

Drive better decision-making with data from high-quality, global B2B respondents, from the C-suite on down.

Dynata. Where quality drives decisions

At Dynata, we deliver the highest quality first-party data to help businesses around the world gain precise insights, activate the right audiences, and confidently measure impact. 

Industries

Empowering businesses to access the
high-quality data they need to turn
insights into action

global panel

Unrivaled global reach.
Local expertise.

Access our panel book

case studies

But don’t take our word for it

Dynata’s solution allowed us to refine plans and content to make more informed marketing decisions and optimise an important touchpoint for our customers.

Dynata consistently delivers a great
blend of in-depth expertise and
reliable execution.

Best quality, by
far, of any partner
I work with.

See our customer stories

Dynata QualityScore™

Award-winning QualityScore™ ML model

QualityScore analyzes 175+ data points to identify survey fraud and inattention. Fraudulent and low-quality respondents are removed and replaced live during fielding, resulting in extremely high sample accuracy. Clients have estimated that this results in time savings of up to 85%. 

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SOLUTIONS

The products that power your success

Find your audience

Access the largest first-party data set with millions of deeply profiled consumers and business professionals globally.

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Build a survey

Script and program mobile-first surveys of any type or length, independently.

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Connected data

Today’s consumers seek control over their choices. They value personalisation in their experiences.

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Audience Activation

Engage your audience and expand your reach using data analytics for valuable insights.

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Data Visualization

Turn your insights into brilliant, executive-ready dashboards and interactive reports.

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QualiQuant AI

Couple qualitative data with deep quantitative feedback at scale by leveraging conversational AI to simulate a one-on-one chat.

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Brand Lift

Show how your ads influence awareness, favorability, and intent, using real people, not proxies or cookies.

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