| Purpose |
Description |
Legal basis |
| Providing our websites (including our social media pages) |
We process your Personal Data to operate and administer our websites, and to provide you with the content you access and request |
Our legitimate interest in providing online content to our customers and prospective customers regarding our service offerings and related information |
| Improving our websites |
We process your Personal Data to analyze overall trends and help us improve the user experience on our websites |
Our legitimate interest in providing a relevant and well-functioning website for the benefit of our website visitors |
| Promoting the security of our websites |
We process your Personal Data by monitoring your use of our websites, and verifying and investigating activity |
Our legitimate interest in maintaining the safety and security of our websites, and in protecting our rights and the rights of others |
| Displaying personalized advertisements and content |
We process your Personal Data (including Usage Data) to conduct market research, advertise to you, provide tailored/personalized information about us on and off our websites and within the services, as well as to provide other personalized content based upon your activities and interests |
Our legitimate interest in advertising our services or, where necessary, to the extent you have provided your prior consent
Please see Section 10 below, to learn how you can control the processing of your Personal Data by Salesforce for tailored/personalized advertising purposes |
| Registering visitors |
We process your Personal Data, including registration information and associated non-disclosure information, for security reasons |
Our legitimate interest in protecting our offices, premises, employees, visitors and our confidential information against unauthorized access |
| Managing event registrations, attendance and participation in events, webinars, contests or promotions |
We process your Personal Data to plan and host events, webinars, contests, and promotions, (including participation in each) for which you have registered or that you attend, including sending related communications to you
Where you explicitly consent, we also may process your biometric Personal Data to facilitate event registration and for security reasons
Some events, webinars, contests and promotions have additional rules setting out containing information about how we will process your Personal Data |
Consent (where required by law), necessary for the performance of a contract or our legitimate interest in providing the event, webinar, contest or promotion |
| Ensuring the health of our visitors and employees |
We process your Personal Data (which may include special categories of Personal Data) (where legally permitted) to the extent that national or local laws require it and to ensure the health and safety of our visitors and employees |
Consent and explicit consent or in our legitimate interest to ensure the health of our employees and visitors where necessary for reasons of public interest in the area of public health |
| Ensuring the safety and security of our offices, premises, employees , and events |
We process your Personal Data where necessary based on a credible threat to our employees , events or premises |
Our legitimate interest in protecting our employees events and premises |
| Safeguarding the safety and security of our employees and visitors through CCTV recording, when visiting our offices, premises and events |
We process your Personal data via CCTV for purposes related with ensuring the safety and security at our offices, premises and events |
Our legitimate interest in ensuring the safety and security of our office visitors and employees via CCTV video surveillance or where it is necessary for Salesforce to comply with its legal obligations |
| Sending marketing communications |
We process your Personal Data (including Usage Data) to send you marketing information, service recommendations and other non-transactional communications (e.g., marketing newsletters, telemarketing calls, SMS, in-app nudges or push notifications, information about our services, news or events) about us, our affiliates and partners |
Our legitimate interest in conducting direct marketing or where you have provided your prior consent (please see Section 10 below to learn how you can control the processing of your Personal Data by Salesforce for marketing purposes) |
| Prospecting sales leads |
We process your Personal Data to communicate with you, where legally permitted, following the expression of your interest in learning more about Salesforce |
Our legitimate interest in communicating with interested prospects about our services |
| Optimizing the sales process |
We process your Personal Data to increase productivity, streamline tasks, improve efficiency and increase deal velocity through the automation of our sales process |
Our legitimate interest in creating efficiencies in our sales process |
| Summarizing content |
We process your Personal Data to create summaries of our interactions with you, such as calls or emails |
Our legitimate interest in documenting our interactions with you |
| Recording phone calls |
We process your Personal Data, including recording phone calls (in accordance with applicable laws) for training, quality assurance, and administration purposes
If required under applicable law, we will give you the option to object to a call being recorded |
Consent or our legitimate interest in maintaining the high quality of our phone calls with users |
| Handling support or service-related requests |
We process your Personal Data if you request support, or raise service questions |
Necessary for the performance of a contract or our legitimate interest in fulfilling your requests or questions as well as communicating with you |
| Providing our services |
We process your Personal Data to perform our contract with you for the provision of our services and to satisfy our obligations under the applicable terms of use |
Necessary for the performance of a contract or our legitimate interest to provide, and administer our services |
| Developing and optimizing the performance of our services |
We process your Personal Data to develop, optimize, and improve the performance of our services |
Our legitimate interest in developing our services and ensuring that these are performing in line with customer expectations; if special categories of Personal Data are processed, where the Personal Data is manifestly made public by the data subject |
| Providing personalized interactions and engagement with you |
We process your Personal Data (including Usage Data) to tailor/customize our interactions with you |
Consent or our legitimate interest in offering the best-in class services |
| Providing you with Salesforce training/program certifications/credentials and sharing your certifications/credentials with your employer |
We process your Personal Data to assess your skills and grant you with Salesforce credentials and certifications (e.g., Trailhead credentials), some of which may be shared with your employer to provide them with the outcome of any Salesforce program or certification |
Consent (where required by law) or our legitimate interest in assessing your skills prior to issuing Salesforce certifications/credentials and enabling the development of the Salesforce ecosystem |
| Managing our customer and user accounts |
We process your Personal Data (including Usage Data) to manage customer and user accounts generally and to document our interactions with you for purposes such as billing, customer correspondence, marketing and customer relationship management |
Necessary for the performance of a contract or our legitimate interest in the management of customer and user accounts as well as support for our sales function |
| Managing usage and licensing compliance |
We process your Personal Data (including Usage Data) to assess and manage usage and licensing compliance with the applicable terms of use of our services |
Necessary for the performance of a contract or our legitimate interest in managing the provision of our services to customers |
| Preparing internal reports and business modeling |
We process your Personal Data (including Usage Data) for internal reporting, and business modeling purposes such as, forecasting, revenue, capacity planning, product strategy |
Our legitimate interest in the management of our business operations |
| Maintaining our security |
We process your Personal Data (including your Usage Data) for the purposes of maintaining Salesforce’s own security, including investigating, detecting and preventing suspicious activity, fraud and cybercrime that may affect Salesforce or our services |
Our legitimate interest in promoting the safety and security of Salesforce generally, and to protect our rights and the rights of others |
| Managing compensation for employees |
We process your Personal Data (including your Usage Data) for the purposes of determining compensation for our employees, such as commission |
Necessary for the performance of a contract with an employee or our legitimate interest in fairly compensating our employees |
| Undertaking financial reporting |
We process your Personal Data (including your Usage Data) for the purposes of financial reporting |
Our legitimate interest in meeting our obligations associated with the reporting of our finances |
| Aggregating data |
We process your Personal Data (including your Usage Data) for the purposes of aggregating this information to ensure that it is no longer identifying |
Our legitimate interest in minimizing the amount of Personal Data processed as part of the noted processing activity |
| Managing payments |
If you have provided financial information to us, we process your Personal Data to verify that information, to collect payments to the extent that doing so is necessary to complete a transaction and to perform our contract with you |
Necessary for the performance of a contract |
| Administering surveys and conducting research |
We process your Personal Data (including, where legally permitted, special categories of Personal Data) in order to meet the goals set out in surveys or research as well as to analyze our compliance with internal policies |
Consent or explicit consent (if required under applicable law) or our legitimate interest in conducting the survey or research based on its stated goals (where no special categories of Personal Data are processed) |
| Participating in a Salesforce community, such as that focused on open-source development |
We process your Personal Data, such as your username associated with your community account, in order to host and maintain the community for the benefit of its members |
Our legitimate interest in hosting and maintaining such a community for the benefits of its members, as well as in order to inform you of program changes that are important to your participation or relate to additional security measures |
| Collecting diversity information |
We process your Personal Data (including special categories of Personal Data) to the extent you voluntarily consent to provide it to meet our broader community goals related to diversity, equality of opportunity and inclusion |
Consent or explicit consent (if required under applicable law) |
| Complying with legal obligations and defending Salesforce |
We process your Personal Data (including Usage Data) when cooperating with public and government authorities, courts or regulators in accordance with our legal obligations under applicable laws or to defend the company, our employees or our property to the extent this requires the processing or disclosure of Personal Data to protect our rights |
Legal obligation or our legitimate interest in protecting against misuse or abuse of our websites or services, protecting personal property or safety, pursuing remedies available to us and limiting our damages, investigating actual or suspected breaches of law, our terms of service or other relevant policies, complying with judicial proceedings, court orders or legal processes, preparing for litigation, responding to lawful requests, or for regulatory, tax and/or auditing purposes |
