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URL: https://www.salesforceben.com/author/lucy-mazalon/

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Lucy Mazalon

Author

Lucy is the Finance Director at Salesforce Ben. She is a 10x certified Marketing Champion and founder of The DRIP.

The latest from Lucy

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Salesforce Certification Pathways Infographic 2026

By Lucy Mazalon

February 04, 2026

“Agentforce Isn’t Everything”: Insights from True to the Core at Dreamforce ’25

By Lucy Mazalon

October 27, 2025

12 Winter ’26 Updates Salesforce Marketers Need to Know

By Lucy Mazalon

August 29, 2025

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Complete Guide to Salesforce Field Service (FSL)

By Lucy Mazalon

July 13, 2025

25+ Non-Salesforce Certifications to Boost Your Resume

By Lucy Mazalon

Salesforce Marketing Cloud Next (vs. MCE, MCAE, MCG, MCA)

By Lucy Mazalon

8 Takeaways from Salesforce Connections ’25

By Lucy Mazalon

Calculate Credit Consumption With Digital Wallet in Marketing Cloud Next

By Lucy Mazalon

Salesforce Reveal Marketing Cloud Next: Agentic Marketing to Help Engage at Scale

By Lucy Mazalon

15 Summer ‘25 Updates Salesforce Marketers Need to Know

By Lucy Mazalon

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