VOOZH about

URL: https://www.shephardgroup.com/about-us-shephard-group

⇱ About Us | Shephard Group


πŸ‘ Shephard Group logo

Home > About Shephard Group

Business Information and Marketing Solutions for Defence

Welcome to Shephard Group. As we evolve, so does our commitment to your success. We're not just delivering newsβ€”we're providing solutions. From uncovering opportunities to achieving impactful results, Shephard Group is your partner at every step.

What We Do
πŸ‘ Image

ABOUT SHEPHARD GROUP

Serving the defence industry since 1981

Business Information
Reliable, actionable data to enable confident strategic decision-making. Using a transparent methodology, we supply the defence industry with easy-to-interpret information to power their success.
‍
Marketing Solutions
Connecting brands with the right audience to deliver high-engagement campaigns that deliver beyond your objectives. Whether utilising tailored solutions or a completely bespoke campaign, our solutions guarantee to solve your marketing challenges

Some of our customers

πŸ‘ Thales logo
πŸ‘ Lockheed Martin logo
πŸ‘ BAE Systems logo
πŸ‘ Northrop Grumman logo
πŸ‘ Leonardo logo
πŸ‘ Raytheon logo
πŸ‘ Rheinmetall logo
πŸ‘ Boeing logo
πŸ‘ Bell logo
πŸ‘ Viasat logo

Our values

πŸ‘ Our Values

A desire to excel
We consistently strive to deliver the highest-quality market intelligence and journalism, ensuring our customers have access to the most accurate, reliable data.
‍
We invest in continuous professional development, encouraging our team to expand their expertise and drive innovation within the defence industry.

Our performance metrics and customer feedback loops help us refine our products and services, ensuring we exceed client expectations with every interaction.

Challenging the status quo
We embrace digital transformation, leading the shift from traditional print publications to advanced digital platforms that better serve the modern defence industry.

We actively seek out and implement new technologies, such as data visualisation and predictive analytics, to stay ahead of industry trends and offer cutting-edge solutions.

By questioning conventional approaches, we develop fresh strategies that help our clients gain a competitive advantage in a fast-evolving market.

Treating our colleagues and customers with integrity
We prioritise transparent communication with our customers, ensuring they have the information they need to make informed decisions and trust our recommendations.

Internally, we foster a culture of openness and honesty, providing constructive feedback that supports both individual growth and team success.

We are committed to delivering what we promise, and if our solutions are not the right fit, we advise clients accordingly, always putting their best interests first.

Seeking creative solutions
We collaborate across departments to generate innovative approaches to marketing, content, and data analytics, delivering bespoke solutions for our clients’ unique challenges.

Our in-house creative team works closely with clients to craft compelling content and marketing strategies that resonate with niche defence audiences.

We explore alternative methodologies and cutting-edge technologies to address complex defence market needs, offering clients custom solutions that drive measurable results.

Our history

Empowering data-driven decisions

Founded in 1981, Shephard Mediaβ€”nowShephard Groupβ€”has earned a reputation as a trusted and reliable partner, delivering authoritative defence industry information and strategic insights.

Over more than four decades, Shephard has evolved from a print-focused publisher into a fully digital company offering a comprehensive suite of intelligence and marketing solutions for the global defence sector.

Shephard Group revolutionises coverage of the defence industry by going beyond traditional reporting to provide a deep understanding of the market.

Our industry-leading Defence Insight platform offers cutting-edge market intelligence and strategic data, while Premium News keeps you informed with expert analysis on the latest trends in air, land, naval, C4ISR and uncrewed warfare, as well as training and the digital battlespace.

Our Branded Content marketing solutions create tailored strategies to engage and captivate audiences, while our Studio division produces high-quality content that helps businesses reach niche audiences, navigate rebranding and expand into new markets.

From discovery to delivery, Shephard Group is your trusted partner in transforming insights into actionable results.

With a commitment to driving digital transformation across the industry, Shephard Group remains at the forefront of delivering the information and solutions that empower businesses to thrive in the complex defence landscape.

Our guarentee

πŸ‘ we never sell you a solution that does not solve your problem

Featured content

Swipe for more ➑

πŸ‘ Featured content image

Shephard News

Europe’s next-generation tank crawls forward and adopts a proven process

The Franco-German Main Ground Combat System is ambitious and is using a procurement system which has had some success in the continent’s aircraft purchasing processes...

πŸ‘ Image
Damian Kemp
May 5, 2025
πŸ‘ Featured content image

Decisive Edge Newsletter

Why pressing β€˜pause’ on the USAF’s NGAD programme actually makes sense

A rethink of priorities seems inevitable and (perhaps surprisingly to some) would be eminently sensible.

πŸ‘ Image
Edward Hunt
August 13, 2024
Go to News Site
πŸ‘ Shephard Group logo

Serving the defence industry since 1981.

Β© 2025 Shephard Group, All rights reserved.

To make this website work, we log user data. By using Shephard Group's online services, you agree to our Privacy Policy, including cookie policy.

Γ—