Adam Stern
Adam Stern joined Sports Business Journal in 2012 and currently covers motorsports and fighting. A graduate of Virginia Commonwealth University, he has won multiple writing awards and his experience includes work as executive editor for VCU’s newspaper, as well as an internship with the Washington Times. BEATS: NASCAR (Cup Series, Xfinity and Truck Series); IndyCar; Formula 1; NHRA; Rallycross. Fighting (UFC, boxing).
With labor peace in NASCAR, RTA chairman Rob Kauffman to step down after decade-long run
RTA Chairman Rob Kauffman is planning to step down from his position, capping a more than decade-long run in charge of the coalition of NASCAR teams that spearheaded the formation of the now crucial charter system.
Most Valuable Promotions hires Poncher to call action for new MVPW platform
Jake Paul’s Most Valuable Promotions is naming the on-air talent for its new all-female MVPW platform and will have well-known announcer Crystina Poncher deliver the blow-by-blow action. The new product from MVP comes after it spent the past couple years signing a significant amount of the top names...
Pit Boss Grills seasons marketing presence with UFC deal; SLS adds BMW
Grill maker Pit Boss Grills is getting into UFC as a sponsor, adding to its run of marketing ventures in sports outside the stick-and-ball realm. The contract has been signed and was announced earlier Thursday morning, following an unannounced sample period where Pit Boss got its logo in the UFC Oct...
F1 regulations controversy, gas price spike put renewed focused on all-electric Formula E series
Between controversial F1 regulations around hybrid technology and global discussions about high gas prices, the all-electric Formula E series has found itself with surging digital media interest and what it hopes will be fresh opportunities to appeal to consumers.
As Jordan Brand ties strengthen, 23XI translates hot start into commercial momentum
23XI Racing says a sizzling start to the year on the track is about to dovetail with big commercial moves, like a Bubba Wallace meal deal at Hardee’s and growing hopes of a team shoe deal with Nike’s Air Jordan brand.
ISC-era track presidents Crichton, Allen to depart NASCAR amid facility group re-org
Two seasoned track presidents are departing NASCAR Holdings, according to people familiar with the matter, further thinning the ranks of executives who held the position during the old International Speedway Corp. era.
TKO-backed boxing legislation passes U.S. House of Reps by two-thirds vote
The U.S. House of Representatives on Tuesday passed the boxing legislation that TKO Group Holdings has supported as it launches its venture in the sport, further paving the way for the measure to become law. The Muhammad Ali American Boxing Revival Act was passed by a voice vote with two-thirds supp...
Camping World returns to NASCAR sponsorship realm with San Diego base race pact
Camping World is getting back into NASCAR, coming on board as a supporting sponsor of the San Diego base race taking place this summer. The RV retailer previously had one of the highest profiles in the sport as title sponsor of the third-tier Truck Series from 2009 through 2022, with chairman and CE...
MGM Resorts inks Power Slap residency deal in Vegas, drawing further into Dana White’s orbit
MGM Resorts International has signed Dana White’s Power Slap to a new residency deal to host all of its events in Las Vegas, growing a relationship with White that also includes UFC and may eventually involve Zuffa Boxing.
Due to federal quirk, UFC to self-regulate White House card; boxing commission will advise
The UFC says it will regulate the Freedom 250 card at the White House by itself with oversight by the Association of Boxing Commissions in a quirk that arises from the White House being on federal property.
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