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Event Series

Stay connected with Upwave through our event series—from Masters of Brand Measurement webinars to Industry Icons conversations and special events—each offering fresh insights on the trends, tech, and talent redefining media and measurement.

All Events

Explore Upwave Events

Filter by series below—or watch on Upwave’s YouTube

Upwave | ARF AudienceXScience 2026

Upwave | Live at the IAB NewFronts 2026

Upwave | Masters of Brand Measurement | The Automation Renaissance

Upwave | Industry Icons | A Fireside Chat with Josh Chasin

Upwave | Masters of Brand Measurement | AI in Media: What’s Real and What’s Bullsh*t

Upwave | Live at the IAB NewFronts 2025

Upwave Expert Update | Evaluating Brand Campaign Performance with Norms

Upwave | Masters of Brand Measurement | The Impact of Attention on Outcomes

Upwave | Masters of Brand Measurement | The Rise of Performance Branding

Upwave AI Launch Event Highlights | AI Campaign Insights Reports

Transforming Media with AI | An Upwave Launch Event

Upwave | Q4 Masters of Brand Measurement | All Roads Lead to Outcomes

Upwave Expert Update | A Performance Lens on Brand Investment

Upwave | Q3 Masters of Brand Measurement | Women in Media and Ad Tech

Upwave Expert Update | Campaign Checklists

Upwave | Q1 Masters of Brand Measurement | Going Beyond Currency

Upwave | Q4 Masters of Brand Measurement | Proving Your Brand Building Value in 2023

Upwave Expert Update | Innovations in Automation

Upwave + TVision | The Impact of Attention on Brand Lift

Upwave | Q3 Masters of Brand Measurement | The Future of Cross Media TV

Alexis Ohanian- Will Web3 Disrupt Marketing | Upwave Speaker Series

There’s a Statistically Significant Probability That You’re Doing P-Values Wrong

Masters of Brand Measurement: The Future of TV Measurement – Where are we now?

Introducing Customer Forecast

Webinar How to Tie Brand Lift to Sales: A Breakthrough Study of Full Funnel Attribution

Expert Update from Upwave: On-Target Reach

Expert Update from Upwave – Campaign Reports Made Easy

Masters of Brand Measurement – The 4 S’s of Brand Measurement

Expert Update from Upwave – Portfolio Analytics

Masters of Brand Measurement How Do You Measure DEI

Expert Update from Upwave – Portfolio Analytics

Master of Brand Measurement – Trends in Ad Measurement

Masters of Brand Measurement – How Will Branding Change in Light of the D2C Revolution

Expert Update from Upwave: Introducing Notifications

Expert Update from Upwave: Customer Lift Deep Dive

Masters of Brand Measurement – Rise of Retail Media

Clorox iConnect 2021 Upwave x Vizio

Expert Update from Upwave: Customer Lift

Expert Update from Upwave: When Persuadable Audiences meet Custom Algorithms

Expert Update from Upwave: Optimization in Action

Outperformance Indicator: New Actionable Insights to Optimize your Campaign

Masters of Brand Measurement: Is There a Short Termism Problem in Marketing

Expert Update from Upwave – Impact of IDFA Opt – In on Measurement

Expert Update from Upwave – Impact of IDFA Opt-In on Measurement

Expert Update from Upwave: Audience Targeting Verification – How Much is Good Enough?

Webinar How Much Lift in Ad Recall Should I Expect from My Campaigns

Webinar – The Tough Questions You Need To Ask Your Brand Lift Partner

Masters of Brand Measurement: How CTV is Disrupting TV Buying and Measurement