sponsoring

spon•sor /ˈspɑnsɚ/USA pronunciation n. [countable]

one who is responsible for, or supports, a person or thing.
Show Businessa person, firm, organization, etc., that supports the cost of a television program by buying time for advertising during the broadcast:And now, a word from our sponsors.
a person or group that provides or pledges money for an event:the corporate sponsors of a race.
one who makes a pledge on behalf of another.

v. [~ + object]

to act as sponsor for:We sponsored a family who wanted to live in the United States for a summer.

spon•sor•ship, n. [uncountable]the sponsorship of the gun-control bill.See -spond-.

spon•sor (spon′sər),USA pronunciation n.

a person who vouches or is responsible for a person or thing.
Show Businessa person, firm, organization, etc., that finances and buys the time to broadcast a radio or television program so as to advertise a product, a political party, etc.
a person who makes a pledge or promise on behalf of another.
Religiona person who answers for an infant at baptism, making the required professions and assuming responsibility for the child's religious upbringing; godfather or godmother.

v.t.

Latin spōnsor guarantor, equivalent. to spond(ēre) to pledge + -tor -tor, with dt
1645–55

spon′sor•ship′, n.

Collins Concise English Dictionary © HarperCollins Publishers::

sponsor /ˈspɒnsə/ n

(a person or group that provides funds for an activity, esp)
chiefly US Canadian a person or business firm that pays the costs of a radio or television programme in return for advertising time
a legislator who presents and supports a bill, motion, etc
Also called: godparent
- an authorized witness who makes the required promises on behalf of a person to be baptized and thereafter assumes responsibility for his or her Christian upbringing
- a person who presents a candidate for confirmation
chiefly US a person who undertakes responsibility for the actions, statements, obligations, etc, of another, as during a period of apprenticeship; guarantor

Etymology: 17th Century: from Latin, from spondēre to promise solemnlysponsorial /spɒnˈsɔːrɪəl/ adj ˈsponsorˌship n

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