I think one of my favorite things about tech companies celebrating their anniversaries is that they often release cool things for us to get. Take Microsoft's special 50th Anniversary Surface Laptop giveaway, for instance; it let several people celebrate Microsoft's birthday by winning a sleek, one-of-a-kind laptop. I could get used to birthdays like this.

Well, it's time to bust out the cake and candles once more, as Asus is celebrating its own 30th anniversary in the GPU business with a sleek new model. And boy, is this one a keeper.

The ROG Matrix GeForce RTX 5090 is a celebration of 30 years of Asus GPUs

Honestly, I could take the time to talk about how this new GPU looks, but what's the point of that when the trailer does a far better job than my text ever will. So, here you are:

Sweet, isn't it? It's certainly a looker, and there's something about it that gives off that early-2000s vibe in the best way possible.

Of course, now that we've been wooed by the trailer, the question remains: how much is this thing going to cost? After all, the base recommended price for a bog-standard, mass-produced 5090 is $1,999, which we never actually saw sell for that price until just the other day. So, what's a 30th anniversary edition with super-cool lighting going to sell for? Who knows.

If you're like me and you're wondering about what calls for the occasion, Asus entered the GPU market all the way back in 1996. Back then, Asus introduced the 375, which was intended to be sold in stores for everyone to buy. Fortunately, the company has a very handy legacy timeline on its website, so if you want to swat up on your Asus history, that's a good place to start. It seems the company's tech story began in 1989 with the IA-386C, so maybe we'll see a 40-year anniversary motherboard in three years time. Plenty of time to save up, then.

If you want to gauge just how much this bad boy is going to sell for, you can check out more information over on the Asus website. It doesn't look like the card comes with any super-special features on top of what comes as part of the 5090 kit, so there's a good chance you'll just be paying for style. And honestly, when the GPU looks like this, I'd wager it'll be worth the extra thousand bucks or two. Maybe.