AMD has found itself in quite the situation. Nvidia continues to dominate the top-end of the GPU market with the $1,999 announcement of the RTX 5090, but the company is also experiencing competition in the lower end from Intel with the new B-series. AMD's RX 7000 series GPUs were solid performers and the RX 7900 XTX was one of my favorites from this most recent GPU generation. However, FSR didn't compete against DLSS and even Intel is using AI for its super sampling tech, so AMD is bringing FSR 4 to the table with next-gen RDNA 4 GPUs, and here's why you should be excited.

3 Better gaming performance using AI

RDNA 4 from AMD is very exciting for the GPU market as it will launch alongside Arc B-series and RTX 50 series GPUs. The company's FSR isn't the best solution, especially when compared to Nvidia's DLSS or Intel's XeSS as it relies heavily on software to do the heavy pushing. That's set to change with RDNA 4 and AMD will likely include the necessary hardware to help boost the performance and quality of its sampling technology. Having three healthy players in the GPU space is great for gamers as this should reduce prices and make graphics cards once again more affordable.

We've already seen the start of this with the Intel Arc A-series and the B580 simply expanded on Intel's initial offering with improved performance and an incredibly affordable price tag. FSR 4 will provide ample reason to pick AMD's next-gen GPUs, so long as they perform well with improved raw performance and excellent 1440p and 4K experience as we saw with the RX 7000 series. By utilizing AI for FSR 4, AMD will be able to better leverage not only discrete graphics cards within desktop systems but also GPUs installed on mobile devices such as laptops and gaming handhelds.

2 We may get more better-priced GPUs

AMD hasn't done well following in Nvidia's shadows, especially regarding pricing. The RX 7000 series was solid but overpriced, just like Nvidia's RTX 40 series. Enter the $250 Intel Arc B580. This thing can handle 1440p across most games at ultra, even tapping into some 4K if you lower expectations and in-game settings. This is encroaching on the $499 Radeon RX 7900 XT and throw in AI-backed XeSS and you've got some serious potential through software updates. AMD is right to refocus efforts on the mid and low end, but it needs to switch up its pricing and forget about Nvidia.

Another problem with its most recent series of GPUs was Nvidia could charge as much as it did because its graphics cards had all the latest and greatest features, including the almighty DLSS. Ray tracing has vastly improved on AMD cards, but it still falls short of what's possible with a Team Green GPU. Keep pricing within reason and you won't set yourself such high expectations. I loved the RX 7900 range of GPUs, but I know many people didn't rave about them at all and I don't blame them. At just shy of $1,000, you should expect premium gaming experiences and they fell short of Nvidia.

1 Easier to compare against Nvidia

As part of the RDNA 4 tease during CES, AMD shared its new naming system for next-gen RDNA 4 GPUs. We're not moving into RX 8800 and RX 8900, but instead, AMD will launch the RX 90 series. Think of it as a direct correlation to how Nvidia positions its catalog of graphics cards. AMD will start with the Radeon RX 9070 and RX 9070 XT, which will be compared to the RTX 5070 and RTX 5070 Ti. If you've ever wondered how we manage to keep track of which AMD and Nvidia GPUs should be comparable, it'll now be easier for you to do this while shopping around.

Are you excited about AMD RDNA 4?

Things are starting to heat up in the PC space. We've got Arm-powered Snapdragon chips inside mobile PCs. The latest generation of GPUs should offer better value for consumers, or incredible performance if going with an Nvidia GeForce RTX 50 graphics card. 2025 should be a strong year for the PC market and I reckon we'll see some advancements made elsewhere within the chassis to match what we've seen so far during CES 2025. Are you holding out for new GPUs? If so, will you be eyeing up an AMD RDNA 4 GPU?