Create Once,
Deliver Everywhere
Upload your advertising creative once and activate it across every screen with no duplication, delays, or manual steps.
Deliver to Linear, CTV, Digital, Social, Display, and Live Events from a single XR upload.
Auto-QC every file with pristine transcoding and built-in spec compliance.
Track delivery status, approvals, and history in one centralized dashboard view.
CTV and Linear Delivery, Better Together
Managing two workflows for CTV and Linear doubles your effort and increases your costs at a time when every impression and dollar needs to be working harder.
Own the living room with XR’s unified platform for both Linear and CTV delivery.
Automatically transcodes, formats, and checks your creative so it’s ready for CTV, streaming, and any other digital destination.
Saves brands and agencies money, eliminates duplication, and future-proofs your advertising delivery operations.
Personalize Ads for Every Moment
XR’s Dynamic Creative Optimization (DCO) tools enable marketers to customize creative and strengthen relevancy for each audience.
Turn one concept into thousands of smart variations, automatically adjusting headlines, images, colors, offers, or CTAs based on real audience signals.
Match every moment, audience, and context with creative tailored by time of day, location, device, funnel stage, or performance goals.
Directly integrate with Adobe editing tools for a seamless creative-to-DCO workflow.
Ad Analytics Delivered
XR delivers real-time, MRC-accredited analytics for digital video and CTV, fueling insightful, data-driven decisions.
Delivery dashboard tracks digital ad impressions, clicks, and other metrics for quick performance review.
Brands and agencies can integrate campaign data and aggregated reports into their own business intelligence platforms.
Partnerships with leading measurement providers, including Nielsen, enable campaign delivery with currency-grade measurement turned on.
When Ads Go Live,
XR Delivers
When the world is watching, your ads must shine without a hitch. XR supports the industry’s biggest live moments from the Super Bowl and Thursday Night Football to Jimmy Kimmel Live and other major global broadcasts, ensuring that every placement delivers optimal performance as intended.
Deliver confidently to Linear, Streaming, and Hybrid Broadcast environments with XR’s live-event–ready platform.
Get continuous, real-time QC to ensure perfect sound, picture, formatting, and compliance.
Rely on XR’s expert engineers who monitor every feed to ensure your content airs in perfect condition.
The World's Biggest Brands Trust XR
Currys wove accessibility into the story of its "Sigh of Relief" campaign from concept through execution, strengthening both creativity and performance to help make it the brand's second-highest performing ad.
“As soon as we started thinking about accessibility earlier in the process, it improved the whole creative experience.”
Aisling Lancaster
Head of Brand & Advertising
Major Global Retailer
A major retailer brought its ad production in-house but quickly hit the wall on talent payments and legal compliance. XR stepped in with its end-to-end ad ops platform for paying talent, managing rights, and supporting production, taking the risk and complexity off the table so the brand could scale without disruption.
Global Financial Services Brand
A massive financial services brand was struggling to manage all its ad creative across global teams, with too many vendors and disconnected systems. XR brought ad assets, rights, and production into one place, making it much easier to scale its campaigns worldwide, reuse existing assets, and better manage creative costs.
Global Beverage Brand
A global beverage brand lacked a central place to manage its creative assets and rights across markets, which slowed campaign launches and added risk. XR brought everything together in a single ad ops platform, speeding up approvals and launches, reducing compliance headaches, and keeping the brand in control worldwide.
Tech Powerhouse
When a Silicon Valley tech leader needed to replace an aging ad asset system fast, XR stepped in with its ad ops platform that unified assets and workflows, helping the brand’s marketers move faster, run campaigns with confidence, and save hundreds of thousands of dollars each year.
Electronics Retailer
This famous retailer’s in-house studio was running high volumes of campaigns, but ad operations were split across vendors and systems, slowing things down and adding risk. XR brought everything into one ad ops platform, streamlining workflows, ensuring SAG-compliant talent payments, and cutting launch times by 50% and costs by 25%.
“Before XR, Rights Management was a manual, fragmented process, spread across teams and markets. It created unnecessary risk, slowed us down, and limited our ability to reuse content globally. With XR, we’ve gained full visibility and control helping Haleon reduce risk, improve efficiency, and unlock significant value from our existing creative assets.”
- Purbasha Mishra
Global Business Process Lead
Global Brewing Company
Managing 70+ beverage brands across global markets, this brewer struggled with fragmented systems and complex production workflows. XR became its single source of truth, unifying all ad assets, rights, payroll, and ad delivery, saving the brand more than $8 million while helping teams launch campaigns faster even through COVID and industry strikes.
Frequently Asked Questions
Here are some of the most common questions we get about our XR Ad Delivery Platform.
XR Delivery is the industry standard for moving creative flawlessly across every channel, territory, and specification. With unmatched global reach, automated QC, and direct platform connections, XR ensures your ads are delivered accurately and on time, and exactly as intended.
XR delivers to thousands of broadcasters, digital platforms, streaming services, social channels, and localized destinations worldwide. From linear TV and CTV to YouTube, Meta, TikTok, and emerging channels, XR manages all specs, formats, and metadata requirements automatically.
Yes. XR can push delivery data, status updates, and metadata directly into your DAM or cloud asset system. Through API or automated data feeds, XR updates your DAM with where each asset was delivered, when, and in what format. This creates a complete, accurate record of ad delivery within your existing workflow.
