Blog / Insights
👁 yahoo dsp logo
Challenge the status quo: choose a DSP as motivated as you.
Savvy marketers choose Yahoo DSP because it’s the best platform to transform a combination of diverse and unique data sets into proven results — all with the marketer’s best interests at heart.
Introducing Agentic AI in Yahoo DSP
Built to simplify repetitive, time-consuming tasks across the campaign lifecycle, Agentic AI is now at the core of Yahoo DSP.
DSP Solutions
Maximize the impact of every impression
It’s not just about performance — it’s about exceeding expectations. Yahoo DSP equips you with advanced tools, creative solutions, and support to achieve exceptional results through trusted partnerships.
Learn moreDSP Key Features
Built to solve, designed to scale
From identity to commerce, Yahoo has solutions to tackle your biggest advertising challenges with innovation, scale and precision.
Our integrated, privacy-centric approach navigates identity constraints across addressable and non-addressable inventory.
Find your audienceabout accessibilityFThe AI engine that guides performance throughout the Yahoo DSP making ad buying easier, faster and more effective.
Outperform expectationsabout accessibilityExclusive access to premium ad inventory with a direct path to top-tier supply — and certified MFA-free by Jounce Media.
Unlock premium accessabout accessibilityConnect the dots between CTV and linear in a converging landscape to maximize your TV investments.
Consolidate your TVabout accessibilityFuture-proofed, full-service, personalized creative solutions to maximize relevance in an evolving digital landscape.
Inspire your audiencesGet the scale, brand-safe content and measurement to drive your campaigns, converting shoppers from search to sold.
Turn shoppers into customersabout accessibilityOur Supply Partners
Premium publishers,
exceptional reach
Access premium publishers and trusted supply across every channel to elevate your campaigns and reach your audience.
Yahoo Backstage Partners
From marketing intelligence to tech solutions, our supply network provides what you need to take your campaign performance to the next level.
Yahoo Featured Partners
From marketing intelligence to tech solutions, our supply network provides what you need to take your campaign performance to the next level.
DSP Toolkit
Comprehensive campaign tools built for your needs
Easily plan, manage, and improve your campaigns with tools that make DSP buying simple, delivering results every step of the way.
Premium inventory + high-quality third-party supply partnerships.
Learn More about accessibilityAccelerate performance with built-in machine learning tech.
Learn More about accessibilityA holistic view of performance — from brand lift to revenue impact.
Learn More about accessibility625M
Million
Yahoo user profiles
This is how you thrive in an identity-constrained future.
Yahoo, internal data, 2024
200+
+
Global Partners
There's strength in numbers. Join the party.
Yahoo, internal data, 2024
DSP Channels
An omnichannel advantage across every screen
Manage campaigns across a variety of channels, reaching your ideal audiences, anywhere, anytime.
Connected TV (CTV)
Get the big picture on audiences watching big and little screens everywhere.
Native Ads
Deliver experiences that are intentional, useful and relevant in environments people trust.
Audio
Break through the noise and be heard loud and clear by engaged listeners.
Digital Out-of-Home
Put your brand in the spotlight whenever your audiences are out and about.
Display
Unlock unprecedented scale across premium supply.
Our Partners say
👁 ImageYahoo DSP is our ideal choice; we place trust in their expert team, who consistently deliver strategic guidance to achieve our best outcomes. With full platform visibility and incredible inventory access, we’re empowered to make data-driven decisions that drive success at every turn.
👁 Placeholder imageJeff Hagen
VP Media
Papa Johns
Insight Blog
Your source for smarter strategies
Explore data-driven insights, industry trends and thought leadership to help you stay informed, innovate and achieve your goals.
Blog / Insights
March 30, 2026
Blog / Insights
March 10, 2026
Yahoo Academy
Get certified with the Yahoo DSP learning academy
Explore our on-demand Yahoo Academy — your hub for mastering Yahoo DSP, connecting with audiences and achieving your goals.
Yahoo Blueprint demonstrates how AI powers the Yahoo DSP, unlocking performance and growth for Global DSP clients.
Unified TV helps plan, activate, and measure campaigns, empowering marketers to see the big picture and drive growth.
Explore the evolving identity landscape and learn how to leverage data insights to optimize your advertising strategies.
Earn Yahoo DSP certifications to master campaign tools, optimize performance and achieve superior advertising results.
Explore Yahoo DSP tutorials tailored for hands-on users, ad ops and analysts to master new features and tools.
Learn the essentials of programmatic advertising, including key components, benefits and how it all works together.
Join Yahoo DSP Deep Dive for live sessions or past episodes featuring product updates, feature releases and insights.
