Food prices in Finland have already climbed by as much as 25 percent in recent years, and now the government is proposing to limit the dominance of supermarket private labels like Pirkka and Xtra, which offer budget-friendly alternatives.

The aim is to strengthen farmers' bargaining power in a highly concentrated retail market. But critics warn the move could push prices even higher and shrink affordable options at a time when many households are already struggling.

In this episode of the All Points North podcast, we step inside Finland's only corn tortilla factory to explore how products win shelf space — and unpack the bigger political and economic stakes behind the humble store brand.

With consumers, farmers and retailers all feeling the pressure, will limiting supermarket power protect producers, or punish shoppers?

Listen to the episode via this embedded player, on Yle Areena, via Apple, Spotify or wherever you get your podcasts.

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Zena Iovino produced and presented this episode of All Points North. The sound engineer was Matias Puumala.

If you have any questions or want to share your thoughts, contact us via WhatsApp at +358 44 421 0909 or at yle.news@yle.fi and allpointsnorth@yle.fi.