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URL: https://zapier.com/blog/author/elna-cain/

⇱ Elna Cain

Elna Cain

Elna Cain () is a content writer, marketer, and mom to twins. For the past eight years she's worked with SaaS companies helping them rank in Google. When she isn't writing, she's creating YouTube videos or helping her twins with homework.

Elna's articles

Marketing tips
The FOMO strategy: How 3 brands used micro-influencers to get overly sponsored
While many brands rely on exclusivity or social proof, some are tapping into fear and using FOMO to drive brand awareness and sales. How? With the help of lots (and lots) of micro-influencers.
By Elna Cain

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4 min read

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