![]() |
VOOZH | about |
We turn fragmented signals into a scalable identity framework, making advertising addressable and measurable across channels
Our Adaptive Identity technology is built to learn and evolve. We respond to industry shifts, signal loss, and regulatory changes so you can maximize performance and media value with confidence.
Let’s connectWe serve the entire digital advertising ecosystem with identity solutions that adapt to your goals, strengthen partnerships, and drive collective value.
Leverage the industry’s largest identity infrastructure to connect with your audiences and advertising partners.
Find your solutionMake your audiences addressable to unlock more demand and revenue
Build a robust addressability strategy, delivering more value for your clients
Extend omnichannel reach and gain the insights you need to boost performance
Powered by Adaptive Identity, our products help you connect with audiences more effectively, meeting your identity needs, reducing fragmentation, and respecting privacy at every step.
A universal identity standard for digital advertising
Unified view of customers across digital touchpoints
Why thousands of publishers and top platforms worldwide choose ID5
Dedicated to advancing identity technology and innovation
Designed to meet the highest global data protection standards
Dynamic solutions that evolve and scale with the industry
"In this new age of media and digital identity, advertisers need activation and measurement solutions that help grow their business. Our partnership with ID5 underscores Adobe’s commitment to empowering brands with more flexibility in their advertising and customer acquisition efforts across paid media channels."
Greg Collison Head of Product, Adobe Advertising
"By teaming up with ID5, Triton Digital has revolutionized publisher addressability and revenue optimization, all while upholding strict privacy standards and regulatory compliance."
Samuel De Sousa Senior Product Manager, Triton Digital
"We are committed to enabling our clients to create quality connections with their best audiences across the digital advertising ecosystem. Eyeota’s collaboration with ID5 ensures our customers can maintain addressability and continuity of privacy-centric advertising as we transition to a cookieless world."
Kristina Prokop Co-Founder of Eyeota, a Dun & Bradstreet company
"The decline of cookie-based signals has made it more difficult for advertisers to engage audiences and for publishers to maximize revenue. By partnering with leaders like ID5, we’re transforming these challenges into opportunities. Our graph helps buyers curate efficient, audience-driven inventory in environments like Safari while unlocking incremental revenue from unmonetized channels for publishers."
Matt Sattel Chief Revenue Officer, OpenX
"Partnering with ID5 as part of ID Fusion has enabled us to deliver a more seamless and privacy-conscious identity solution across our platform. Their technology integrates effortlessly with Adform’s site tracking, reducing implementation complexity while enhancing addressability. We’ve seen tangible benefits in campaign performance and measurement, and we value the collaborative spirit ID5 brings to the table. It’s a partnership that continues to evolve with the needs of our clients."
Andreas Sierts VP, Platform Products, Adform