Amazon

418 'Amazon' stories May 2011 - June 2026
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Amazon rebrands ‘Fire TV Stick 4K Plus’ amid backlash over sideloading removal on new VegaOS

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Amazon’s replacement of Android on the Fire TV platform is underway and, well, customers aren’t very happy about it. Amid backlash over the removal of sideloading on new Fire TV Stick, Amazon has been caught censoring reviews, and also had to rebrand one of its other devices to prevent confusion.

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Amazon’s new Fire TV OS streams Android apps on worse hardware for the same price… why?

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Earlier this week, Amazon held its annual fall hardware event, unveiling its next-gen lineup of smart speakers, smart displays, and streaming devices. Alongside the launch of a new $40 Fire TV Stick Select, the company took this opportunity to finally unveil Vega OS, a long-in-the-works move away from its Android-based Fire OS platform. If you’ve been wondering how Amazon managed to score deals with every major platform publisher for streaming apps, however, the company’s solution might make you raise an eyebrow.

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