YouTube Premium

98 'YouTube Premium' stories May 2018 - June 2026
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Google is bundling YouTube Premium Lite into its best storage plan โ€“ hereโ€™s where

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Google is no stranger to bundling services together to deliver a more attractive package, especially in its Gemini era. Today, the company is building YouTube Premium into more of its various paid AI plans, meaning most subscribers will get a much better video streaming experience at no additional cost.

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YouTube finally gave you a proper alternative to ad-blockers, and now itโ€™s time to pay

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YouTube has spent the bulk of its existence fighting against unsanctioned download sites and ad-blockers, but the past few years have seen Google really ramp up its war. Ad-blocking users have been treated to missing comments and video descriptions, error messages, missing view counts, increased buffering, loading failures, and much, much more. I get it โ€” no one likes ads, and YouTubeโ€™s ads in particular have gone from 5-second pre-rolls and mid-video breaks to something far more in line with traditional streaming services. Modern YouTube ads often feel like theyโ€™re overwhelming the video that surrounds them.

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YouTube reminds users that Premium Lite shows ads on Shorts, and itโ€™s expanding

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YouTube Premium was never supposed to be the tier that rids the site of ads. Instead, itโ€™s an option offered by Google to users who want a trimmed experience for less money than a full Premium experience costs. In a change to some regions, Google reiterates that YouTube Premium Lite is going to start seeing ads in new spots.

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