Pricing

Rating

Developer

Actor stats

Categories

Share

Google Business Profile Auditor

Audit any Google Business Profile in seconds. Input a business name and city — get back a scored report with severity-ranked issues, specific recommendations, and a competitor comparison, all in structured JSON.

Built for marketing agencies, freelancers, and anyone who needs to audit local business listings at scale without doing it manually.

What It Does

1. Searches Google Maps for the target business
2. Extracts profile data using Apify's maintained compass/crawler-google-places actor
3. Scores 8 auto-detectable profile factors (max 90 points)
4. Flags manual-check items that cannot be auto-detected
5. Compares the business against nearby competitors
6. Returns a complete audit JSON to your dataset

Input

Example input:

{
"businessName":"Joe's Pizza",
"city":"Austin",
"state":"TX",
"maxCompetitors":3
}

Output

All results are saved to the default dataset. One item per run.

Top-level fields

profile object

issues array items

manualChecks array items

Fields that cannot be auto-detected (business description, recent posts, services listed, Q&A section). Each item has:

competitors array items

Scoring Breakdown

Grade thresholds: A ≥ 75, B ≥ 55, C ≥ 35, D < 35.

Fields not auto-scored (require manual verification):

• Business description text
• Recent Google Business posts
• Services / menu items listed
• Q&A section populated

Example Output

{
"businessName":"Joe's Pizza",
"city":"Austin",
"state":"TX",
"auditDate":"2026-04-17T14:23:00.000Z",
"score":52,
"maxAutoScore":90,
"grade":"C",
"summary":"\"Joe's Pizza\" scored 52/90 (C). 2 high-priority issues found. 4 fields require manual verification.",
"profile":{
"rating":4.1,
"reviewCount":18,
"hasWebsite":false,
"website":null,
"phone":"(512) 555-0100",
"address":"1234 S Congress Ave, Austin, TX 78704",
"imageCount":7,
"categories":["Pizza restaurant","Italian restaurant"],
"permanentlyClosed":false,
"temporarilyClosed":false
},
"issues":[
{
"severity":"high",
"field":"website",
"message":"No website linked to this listing."
},
{
"severity":"high",
"field":"reviewCount",
"message":"Only 18 reviews. Businesses in the Google Local Pack typically have 20+."
},
{
"severity":"medium",
"field":"images",
"message":"Only 7 photos. Listings with 10+ photos get significantly more views."
}
],
"manualChecks":[
{
"field":"businessDescription",
"message":"Manually verify: does your profile have a 400–750 character business description?",
"why":"Description is not returned by the Google Maps scraper. Log in to GBP to check."
}
],
"recommendations":[
"Link your website in Google Business Profile → Info.",
"Set up an automated review request: send a follow-up text or email 24 hours after every transaction.",
"Add at least 10 photos: exterior, interior, staff, and your top products/dishes."
],
"competitors":[
{
"name":"Tony's Pizzeria",
"rating":4.6,
"reviewCount":312,
"hasWebsite":true,
"imageCount":47,
"rank":1
}
]
}

Pricing

$0.50 per actor run (pay-per-event). One run = one full audit = one charge. No subscription required.

Apify platform usage (compute units, proxy, sub-actor call) is covered by the per-run price — you pay $0.50 and that's the total cost per audit. The sub-actor compass/crawler-google-places is called automatically and is included.

Volume guidance:

• 10 audits = $5.00 (one agency prospecting batch)
• 100 audits = $50.00 (typical month for a local SEO consultant)
• 1,000 audits = $500.00 (large agency or whitelabel use)

Notes

• Results reflect publicly visible Google Maps data at the time of the run
• Business matching uses name + city — add state if results are ambiguous
• The compass/crawler-google-places sub-actor is maintained by Apify and handles proxy rotation and anti-blocking automatically
• Google Maps data structure may change; the sub-actor is updated by Apify when this happens

Support

Questions or issues? Open a GitHub issue or contact via the Apify Store listing page.