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Review Sentiment Analyzer

Scrape reviews from Google Maps or Yelp and run AI-powered sentiment analysis to understand what customers really think about any business.

What you get

Use cases

• Competitive intelligence — Analyze a competitor's reviews to find their weaknesses
• Reputation monitoring — Track your own business sentiment over time
• Market research — Understand what customers value in a specific niche
• Lead generation — Identify businesses with poor reviews that need reputation management
• Due diligence — Evaluate a business before acquisition or partnership

Input

Example input (Google Maps)

{
"url":"https://www.google.com/maps/place/Joe's+Pizza/@40.7308,-73.9973,17z",
"maxReviews":100,
"anthropicApiKey":"sk-ant-...",
"demoMode":false
}

Example input (Yelp)

{
"url":"https://www.yelp.com/biz/joes-pizza-new-york",
"maxReviews":75,
"anthropicApiKey":"sk-ant-...",
"demoMode":false
}

Example input (Demo mode — no API key needed)

{
"demoMode":true
}

Output

{
"businessName":"Bella Notte Ristorante",
"platform":"google_maps",
"reputationHealthScore":78,
"averageRating":3.85,
"totalReviews":247,
"reviewsAnalyzed":20,
"ratingDistribution":{
"1":2,
"2":2,
"3":3,
"4":6,
"5":7
},
"topicSentiment":[
{
"topic":"Product Quality",
"positive":10,
"negative":2,
"neutral":2,
"total":14,
"averageSentiment":0.52
}
],
"trendingComplaints":[
{"theme":"long wait","count":3,"examples":["..."]}
],
"trendingPraise":[
{"theme":"great pasta","count":4,"examples":["..."]}
],
"reviewVelocity":[
{"month":"2026-01","count":5},
{"month":"2026-02","count":8}
],
"ownerResponseRate":"45%",
"keywordFrequency":[
{"keyword":"great pasta","count":4,"sentiment":"positive"},
{"keyword":"long wait","count":3,"sentiment":"negative"}
]
}

How it works

1. Navigate — Uses Camoufox stealth browser (C++ fingerprinting) with residential proxies to navigate to the business page. Handles Google consent overlays automatically. Search URLs are resolved to full place pages.
2. Scrape — Clicks the Reviews tab, scrolls to load review content, extracts text, rating, date, author, and owner responses. Retries automatically if the reviews panel doesn't load on first attempt.
3. Analyze — Sends reviews in batches of 20 to Claude Haiku 4.5 for topic classification, sentiment scoring, and keyword extraction. Falls back to rating-based classification if no API key is provided.
4. Compute — Aggregates AI classifications into topic breakdowns, trending themes, velocity charts, and the Reputation Health Score.
5. Deliver — Pushes structured results to the Apify dataset and optionally sends a webhook.

Reputation Health Score formula

The 0-100 score is computed from 5 weighted components:

Pricing

Pay-per-event: $0.15 per business analyzed.

This covers scraping + AI sentiment analysis. Demo mode is free ($0.00).

AI costs

Claude Haiku is used for sentiment analysis. Typical cost per run:

• 50 reviews: ~$0.01-0.02 in Anthropic API usage
• 200 reviews: ~$0.05-0.08 in Anthropic API usage

You need your own Anthropic API key. Get one at console.anthropic.com.

Tips

• Start with demo mode to see the output format before providing real URLs
• 50-100 reviews gives a solid analysis for most businesses
• More reviews = better accuracy but longer runtime and slightly higher AI costs
• Reviews are sorted by newest first (when possible) to capture recent trends
• If you skip the API key, the actor still works but uses rating-based classification (less accurate)

Integrations

Send results directly to your workflow via webhook:

• Zapier — Use a Webhooks by Zapier trigger
• Make (Integromat) — Use a Custom Webhook module
• n8n — Use a Webhook node
• Custom — Any endpoint that accepts POST with JSON body

Technical details

• Browser: Camoufox (C++ level fingerprinting) with standard Firefox fallback
• Crawler: Crawlee PlaywrightCrawler with automatic retries (up to 3 attempts)
• Proxy: Apify residential proxies for anti-detection
• AI Model: Claude Haiku 4.5 (claude-haiku-4-5-20251001) — fast and cost-effective
• Memory: 4 GB default, supports up to 8 GB for large review sets
• Timeout: 10 minutes default
• Retry Logic: If reviews don't load on first attempt (common with Google Maps), the crawler automatically retries with a fresh browser session and proxy IP

Common Scenarios

Scenario 1: Competitive Intelligence

Analyze a competitor's reviews to find their weaknesses — then use those insights in your marketing.

{
"url":"https://www.google.com/maps/place/Competitor+Name/...",
"maxReviews":100,
"anthropicApiKey":"sk-ant-...",
"demoMode":false
}

Scenario 2: Monthly Reputation Monitoring

Schedule monthly runs in Apify Console to track your Reputation Health Score over time. Use webhooks to auto-populate dashboards.

Scenario 3: Lead Generation for Reputation Management

Find businesses with low scores — they need your help.

{
"url":"https://www.yelp.com/biz/struggling-restaurant-city",
"maxReviews":50,
"demoMode":false
}

Businesses with scores below 50 are prime prospects for reputation management services.

Scenario 4: Market Research

Analyze 10-20 businesses in the same category to understand what customers value most and what frustrates them.

FAQ

Q: Do I need an Anthropic API key?

A: Only for AI-powered sentiment analysis. Without a key, the actor still works but uses basic rating-based classification (less accurate). Demo mode doesn't need a key.

Q: How many reviews should I analyze?

A: 50-100 gives solid results for most businesses. More reviews = better accuracy but longer runtime and slightly higher AI costs.

Q: Does this work for any Google Maps or Yelp business?

A: Yes. Any public business listing with reviews. The URL just needs to be a valid Google Maps place URL or Yelp business URL.

Q: How accurate is the AI sentiment analysis?

A: Claude Haiku classifies reviews by topic and sentiment with high accuracy. The biggest value is the aggregate breakdown — individual review classifications are directional.

Q: How long does it take?

A: Depends on review count. 50 reviews typically takes 60-90 seconds. 200 reviews may take 3-5 minutes.

Q: What if the business has very few reviews?

A: The actor works with any number of reviews, but scores and trends are more meaningful with 20+ reviews.

Troubleshooting

"No reviews found"

• Make sure the URL is a direct business page, not a search results page
• Google Maps URLs should contain /place/ in the path
• Yelp URLs should contain /biz/ in the path

"AI analysis skipped"

• Provide your anthropicApiKey for full sentiment analysis
• Without it, the actor uses basic rating-based classification

"Timeout"

• Reduce maxReviews to 50 or less
• Google Maps review extraction requires scrolling — more reviews = longer runtime

Support

• Actor Arsenal: Full Actor Catalog
• Developer: John Rippy

Built by John Rippy | Actor Arsenal