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Etsy Reviews Sentiment Analyzer — Shop Sentiment, Themes & Star Breakdown

Turn raw Etsy reviews into insight. Point the actor at one or more shops (by name, URL, or ID — or discover them by keyword) and get a per-shop sentiment report: an overall sentiment score, positive/negative/neutral counts, the star distribution, and the most common praise and complaint themes. Optionally export every individual review tagged with its own sentiment. No API key, no Etsy login required.

What Data You Get

Per-shop summary

Optional per-review rows (emitReviews)

rating, sentiment, language, review, is_recommended, has_seller_response, listing_title, review_date.

Use Cases

• Competitor research — see exactly what a rival's customers love and hate.
• Product insight — surface recurring complaints (shipping, quality, sizing).
• Shop audit — benchmark your own shop's sentiment against others.
• Due diligence — vet a supplier or partner before working with them.

How to Use

1. Add shops (names, URLs, or IDs) — or set a Search Query to find them.
2. Choose Max Reviews Per Shop (default 100).
3. Toggle Emit Individual Reviews if you want every review row.
4. Run.

Example Input

{
"shops":["CandlesandFavors"],
"maxReviewsPerShop":100,
"emitReviews":false,
"language":"en"
}

Example Output (shop summary)

{
"row_type":"shop_summary",
"shop_id":5588285,
"shop_name":"CandlesandFavors",
"shop_url":"https://www.etsy.com/shop/CandlesandFavors",
"total_reviews_on_etsy":12235,
"reviews_analyzed":100,
"avg_rating":4.86,
"sentiment_score":0.93,
"sentiment_label":"very_positive",
"positive_count":94,
"neutral_count":3,
"negative_count":3,
"recommended_pct":96.0,
"response_rate_pct":12.0,
"star_percents":{"five":95,"four":2,"three":1,"two":1,"one":1},
"top_positive_themes":["quality","fast","beautiful","cute","perfect"],
"top_negative_themes":["shipping","late","broken"],
"scraped_at":"2026-06-09T00:00:00Z"
}

Pricing

Pay Per Event — billed per emitted row. Keeping Emit Individual Reviews off returns one compact summary per shop for the lowest cost.

Scheduling & Automation

Track how a shop's sentiment shifts over time:

1. Open your run → Schedule tab, set a CRON expression.
2. Add a webhook to POST summaries to your dashboard or sheet.

POSThttps://api.apify.com/v2/acts/axlymxp~etsy-reviews-sentiment-analyzer/runs
Authorization: Bearer YOUR_API_TOKEN

Use with AI Agents (MCP)

Available on Apify's MCP Server — connect to Claude or ChatGPT and ask "what do customers complain about most in this shop?"

FAQ

How is sentiment calculated? A transparent rule-based model: 4–5★ = positive, 3★ = neutral, 1–2★ = negative. The shop score is the mean rating mapped to −1..+1. Themes come from keyword frequency in positive vs. negative reviews.

Can I analyze reviews in one language only? Yes — set the language field (e.g. en) to filter.

Do I need an Etsy API key? No.

Can I export individual reviews? Yes — enable Emit Individual Reviews to get one labeled row per review.