Pricing

Rating

Developer

Actor stats

Categories

Share

Morrisons Scraper – UK Grocery Prices, Offers & Product Data

Scrape Morrisons groceries at scale. This Morrisons scraper turns groceries.morrisons.com into clean, structured data — prices, offers, unit prices, pack sizes, ratings, categories, product URLs and every product image — for any search term or category. It's fast, accurate, and export-ready, with no setup.

It's more than a price scraper. Turn on enrichment for a full product-intelligence feed: nutrition (per 100 g/ml and per serving), allergens, ingredients, storage and description — plus optional customer reviews and related products. Track prices over time with built-in price-change monitoring, or pull the site-wide offers/promotions feed in one run.

Use it for grocery price monitoring, competitor price intelligence, diet & allergen apps, FMCG/CPG market research, grocery-inflation studies, deal/cashback feeds, or to power a price-comparison app.

What can the Morrisons scraper extract?

Every product comes back as one flat JSON record. Core fields (always included):

Optional add-ons: enrichment (enrichProducts) adds a details object with Morrisons nutrition, allergens, ingredients, storage and description; reviews (fetchReviews) and related products (fetchRelated) add their own fields. See the sections below.

Run modes — search, categories & offers

• Search (default) — give one or more search terms and/or category URLs; the scraper collects every matching product.
• Offers — set mode to offers for the site-wide Morrisons promotions feed: every product currently on offer, with was/now prices.

How to scrape Morrisons – step by step

1. Click Try for free (or add the actor to your Apify account).
2. Enter search terms (e.g. milk, bread) and/or paste category URLs from the Morrisons site — or switch Mode to Offers for all current promotions.
3. (Optional) tick Enrich with product detail for nutrition/allergens/ingredients, Fetch customer reviews, Fetch related products, or Monitor price changes.
4. (Optional) set Max items; choose your proxy (Apify datacenter works by default).
5. Click Start, then download results as JSON, CSV, Excel or via the API.

Input

{
"searchTerms":["milk","free range eggs"],
"categoryUrls":["https://groceries.morrisons.com/categories/bakery-cakes/5998e059-ce69-48d4-b0db-2f773459dcdf"],
"enrichProducts":true,
"fetchReviews":true,
"maxItems":1000,
"proxyConfiguration":{"useApifyProxy":true}
}

Output example

One row per product, deduplicated by SKU across all your search terms and categories. With enrichProducts + fetchReviews on, a record looks like this:

{
"sku":"113240422",
"name":"Morrisons British Semi Skimmed Milk 4 Pint",
"url":"https://groceries.morrisons.com/products/morrisons-british-semi-skimmed-milk-4-pint/113240422",
"price":"1.65",
"available":true,
"brand":"Morrisons",
"pack_size":"2.272L",
"unit_price":{"amount":"0.726","basis":"per litre"},
"category_path":["Fresh & Chilled","Milk, Eggs & Butter","Fresh Milk"],
"rating":{"value":"3.2","count":20},
"images":["https://groceries.morrisons.com/images-v3/.../500x500.jpg"],
"image_resolutions":["100x100","300x300","500x500","1280x1280"],
"details":{
"ingredients":"Semi Skimmed Milk",
"allergens":["Milk"],
"nutrition_per_100":[
{"name":"Energy","value":"209kJ/50kcal"},
{"name":"Fat","value":"1.8","unit":"g"},
{"name":"Protein","value":"3.6","unit":"g"}
],
"storage":"Keep refrigerated. Use within 3 days of opening."
},
"reviews":{
"count":17,
"rating_histogram":[6,2,3,0,9],
"items":[
{"rating":5,"headline":"Great milk","nickname":"Sam",
"created_date":"2026-05-08T21:47:16Z","comments":"Always fresh","is_verified_buyer":true}
]
}
}

Morrisons price monitoring & tracking

Turn on Monitor price changes and schedule the actor as a daily task. Each run compares every product's price to the previous run and emits a price-change record (old price, new price, delta, % change, direction) into the same dataset — so you build a running history of Morrisons price changes automatically. The first run sets a baseline; later runs surface only what moved. Ideal for repricing tools, deal alerts and grocery-inflation tracking.

Nutrition, allergens & ingredients (product enrichment)

Tick Enrich with product detail to add a details object to every product with the deeper data: nutrition (per 100 g/ml and, where available, per serving), allergens, ingredients, storage instructions, full description and brand/manufacturer information. Perfect for diet, allergen and meal-planning apps, and for compliance or nutrition research.

Tip: enrichment works best with the Residential proxy — set proxyConfiguration to Residential when you turn it on. (Note: Morrisons does not provide EAN/GTIN barcodes, so those are not available.)

Customer reviews & related products

• Fetch customer reviews adds a reviews object: total review count, a 1★–5★ histogram, and up to 25 of the newest reviews (text, rating, author, date, verified-buyer flag).
• Fetch related products adds related_product_ids — the similar/related products Morrisons shows alongside each item, for recommendation and product-graph use-cases.

How much does it cost to scrape Morrisons?

This actor is pay-per-result: you're charged a small amount per product delivered, and nothing for empty searches. Runs are fast and efficient — typically thousands of products in seconds. Optional enrichment and reviews are priced as add-ons (only charged when data is actually returned), so price-only runs stay on the cheapest tier. You also pay Apify's standard platform usage. See the Pricing tab for current rates.

Why this scraper

• Fast & cost-efficient — thousands of products in seconds, billed only for results.
• Product-intelligence, not just prices — nutrition, allergens, ingredients, reviews, related products, offers and price history, all from one actor.
• Complete, accurate records — clean, deduplicated data with no half-filled or duplicate rows.
• Reliable runs — resumable, with a clear summary every run.
• Actively maintained — updated promptly when Morrisons changes their site.

Use cases

• Price comparison & cheapest-basket apps — power a price-comparison site or extension.
• Price monitoring & competitor price intelligence — track Morrisons prices and offers daily.
• Grocery inflation / CPI research — build a price index over time.
• Diet, allergen & meal-planning apps — nutrition, allergens and ingredients at scale.
• FMCG / CPG market research & catalogue building — structured category and brand datasets.
• Deal, promotion & cashback feeds — the site-wide offers feed with was/now prices.
• Reviews & sentiment analysis — customer reviews per product.

Frequently asked questions

Is it legal to scrape Morrisons? You are responsible for using scraped data in line with Morrisons' terms, applicable laws and data-protection rules. This actor collects only public product information — no personal data.

Does Morrisons have a public API? No — Morrisons offers no official developer API, so this actor is the simplest way to get Morrisons product data in a structured, export-ready form.

Can I get Morrisons nutrition, allergens and ingredients? Yes — enable Enrich with product detail. Note that EAN/GTIN barcodes are not available from Morrisons.

Can I scrape Morrisons offers, promotions and deals? Yes — set Mode to Offers for the site-wide promotions feed with was/now prices.

Can I monitor Morrisons price changes? Yes — enable Monitor price changes and schedule the actor; it emits a price-change record whenever a price moves between runs.

Can I scrape Morrisons product reviews? Yes — enable Fetch customer reviews.

Can I scrape a whole Morrisons category? Yes — paste one or more category URLs to collect every product in those categories.

Does it need a proxy? Apify datacenter proxy works for prices, offers, categories, reviews and related products, and is the cheapest default. Product enrichment (nutrition/allergens/ ingredients) needs Residential proxy — switch the proxy to Residential when you enable it.

What output formats are supported? Download as JSON, CSV, Excel, or pull from the Apify API / dataset.

Other UK supermarket scrapers

More UK grocery scrapers (Tesco, Asda, Sainsbury's, Waitrose) are planned — check the author's profile for the latest.

Support

Found a bug or need a field added? Open an issue on the actor's Issues tab. The scraper is actively maintained and updated when Morrisons changes their site.