SimilarWeb Traffic & Rank Scraper | from $4.90/1K

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SimilarWeb Traffic & Rank Scraper

Extract comprehensive website traffic intelligence from SimilarWeb for any domain — no SimilarWeb account required, no API key needed. Perfect for SEO agencies, growth marketers, competitive analysts, and market researchers who need bulk traffic data without a $600/month SimilarWeb subscription.

Features

• Global rank — SimilarWeb worldwide rank (e.g. #47 for github.com)
• Category rank — rank within the site's primary category (e.g. #2 in News & Media)
• Country rank — rank in the site's primary country with country code
• Monthly visits — average monthly visits over the last 3 months (absolute count)
• Engagement metrics — bounce rate, pages per visit, average visit duration in seconds
• Traffic sources breakdown — shares for Direct, Search Organic, Search Paid, Social Organic, Social Paid, Referrals, Mail, Display Ads, GenAI, Affiliate
• Top countries — up to 5 top countries with traffic share percentages
• Monthly visit history — last 3 months of visit counts with exact dates
• Bulk processing — scrape hundreds or thousands of domains in one run
• URL normalization — accepts bare domains or full URLs, strips www automatically
• Graceful error handling — small/untracked sites get an error record instead of crashing

How to Use

1. Open the actor and paste a list of domains into the Domains field.
2. Use bare domains (airbnb.com) or full URLs (https://www.airbnb.com/rooms/).
3. Leave proxy settings at the default (Apify RESIDENTIAL) — required for SimilarWeb.
4. Click Start and results appear in the dataset within seconds per domain.

Example input:

{
"domains":[
"airbnb.com",
"booking.com",
"vrbo.com",
"tripadvisor.com"
]
}

Pricing & Cost Estimate

This actor uses Pay Per Result pricing. You are charged per domain successfully delivered. Each domain costs $0.0049 (i.e. $4.90 per 1,000 domains).

For reference: a SimilarWeb Professional subscription costs $600+/month and limits you to a fixed quota. With this actor you pay only for what you scrape.

The actor runs on Apify RESIDENTIAL proxy — compute and proxy costs are covered by Apify's PPE model and billed to your Apify account (not to you via an external service).

Input Reference

Output Reference

Each domain produces one record:

{
"domain":"airbnb.com",
"global_rank":169,
"country_rank":78,
"country_rank_cc":"US",
"category":"travel_and_tourism/accommodation_and_hotels",
"category_rank":3,
"category_rank_name":"Travel_And_Tourism",
"monthly_visits_avg":107846142,
"avg_visit_duration_sec":407.03,
"pages_per_visit":13.92,
"bounce_rate":0.309,
"traffic_sources":{
"direct":0.45,
"search_organic":0.25,
"search_paid":0.05,
"social_organic":0.08,
"social_paid":0.02,
"referrals":0.07,
"mail":0.03,
"display_ads":0.01,
"gen_ai":0.005,
"affiliate":0.005
},
"top_countries":[
{"cc":"US","share":0.55},
{"cc":"GB","share":0.10},
{"cc":"CA","share":0.08}
],
"estimated_monthly_visits":[
{"month":"2026-02-01","visits":95000000},
{"month":"2026-03-01","visits":110000000},
{"month":"2026-04-01","visits":107846142}
],
"is_small":false,
"scraped_at":"2026-06-07T12:00:00Z",
"error":null
}

Fields are null when SimilarWeb has no data for a domain (new or very small sites). The error field explains why — null means success.

Use Cases

SEO agencies — audit competitor traffic channels, benchmark client sites against industry leaders, identify high-traffic targets for link building.

Growth hackers — validate market size before entering a niche, measure traffic share of competing products, track share-of-voice over time.

Market researchers — rank industries by total traffic, identify the top 100 sites in any category, build traffic-weighted media lists.

Sales intelligence — prioritize outreach lists by website traffic size, qualify inbound leads, validate company web presence.

Other Actors

Looking for more SEO and traffic data tools? Check out our other actors in the SEO_TOOLS and MARKETING categories on Apify Store.

FAQ

Does this require a SimilarWeb account? No. The actor uses SimilarWeb's undocumented data API that powers their browser extension. No login required.

Why do some domains return null values? SimilarWeb only tracks sites with meaningful traffic. New domains, very niche sites, or sites with fewer than ~5,000 monthly visits often have no data. The error field will say "small site" for these.

How fresh is the data? SimilarWeb updates their estimates monthly. The data reflects the most recent month available in their system.

Can I scrape a million domains? Yes — increase your Apify memory limit and set maxConcurrency to 5. Expect ~1–2 seconds per domain. For very large runs, split into batches of 10,000.

Is this legal? This actor accesses publicly available data from a public API endpoint. Use in accordance with SimilarWeb's Terms of Service and applicable laws. Do not use scraped data to build a competing data product.

Support: Open an issue in the actor's Issues tab or contact us via Apify's messaging system.

More scrapers from our toolkit

Building a data pipeline? These actors pair well with this one — each runs on your own Apify account with the same pay-per-result pricing, no subscription:

• Google Search (SERP) Scraper
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• Google News Scraper
• App Store Scraper
• Google Play Scraper

Chain any of them together from the Integrations tab (the Run succeeded trigger) to build a multi-step workflow — one actor's output feeds the next.