Facebook Metrics Scraper

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📊 What does Facebook Metrics Scraper do?

Facebook Metrics Scraper extracts public engagement metrics from Facebook post, reel, watch, video, photo, and profile/page URLs. Paste known Facebook content URLs to measure them directly, or paste profile/page URLs to discover recent public content first.

Use it for repeatable public engagement monitoring: views, plays, reactions, likes, comments, shares, author audience counts, content IDs, and clear availability statuses in one dataset. Rows can also include public collaboration profile context when available.

This Actor does not log in, use cookies, scrape private content, collect comments, collect liker identities, or bypass Facebook access controls. It only returns data that is publicly visible without logging in.

With Facebook Metrics Scraper, you can:

• 📈 Collect public views, plays, reactions, likes, comments, and shares.
• 🎬 Measure reels, watch URLs, videos, posts, photos, permalink URLs, and pfbid post URLs.
• 👤 Add best-effort author/profile follower and page-like counts.
• 🤝 Capture public owner and collaboration profile context when available.
• 🔎 Discover public content URLs from Facebook profile/page URLs.
• 🆔 Extract normalized content and profile fields such as contentUrl, contentId, contentType, profileUsername, and profileName.
• 🚦 Get structured statuses when a URL resolves but public metrics are not available.
• 📦 Export results as JSON, JSONL, CSV, Excel, XML, RSS, or HTML.

📦 What Facebook metric data can I extract?

Each dataset row represents one Facebook content URL. The row is flattened and grouped for scanning: input, content, profile, media text, metrics, collaboration context, profile metrics, and row status.

Metric availability depends on what Facebook exposes publicly for each URL. Reels, watch URLs, and videos usually provide the strongest metric coverage. Static posts can be partial. URLs with no public content metrics are counted in OUTPUT and skipped from the dataset by default.

contentType describes the kind of Facebook content resolved for the row:

Additional source-specific IDs can appear in full JSON exports for API users, but they are omitted from the default dataset table view to keep the main output focused.

Facebook Stories URLs, such as facebook.com/stories/..., are not supported.

For video-like content, views represents the public video view counter when Facebook exposes it. plays is a broader public play counter when available, and can be higher than views. Keep both when you care about video measurement details.

contentMetricStatus and profileMetricStatus include status, precision, and source details for each public metric. The metric values live in the dedicated metric fields, not repeated inside the status arrays. Precision values include:

For compact_rounded values, the dataset stores the expanded numeric value. For example, 3.3M views becomes 3300000. Treat those values as useful approximations, not exact counters.

Author/profile metrics are separate from content engagement metrics. profileFollowers and profilePageLikes describe the public profile/page audience. likes, comments, and shares describe the individual content row.

collaborationProfiles contains public owner/byline profile context when it is available. The first profile is marked owner; additional profiles are marked collaborator.

⚙️ Can I use this Actor through an API?

Yes. You can run Facebook Metrics Scraper manually in Apify Console or use it through:

• Apify API
• Python SDK
• Node.js SDK
• Webhooks
• Scheduled runs
• Apify integrations

This makes it useful for social listening workflows, creator dashboards, competitive intelligence, campaign reporting, content audits, warehouse loads, and automated market research.

🎯 Why scrape Facebook post and reel metrics?

Facebook public engagement data helps you understand which posts, reels, and videos are gaining traction across creators, brands, campaigns, and competitors.

💵 How much does scraping Facebook metrics cost?

Facebook Metrics Scraper uses Apify Actor pricing. If the Actor is monetized, you are charged according to the current price shown on the Pricing tab.

Start with a small batch of 3 to 10 URLs when testing. The run summary shows how many URLs resolved, how many dataset rows were produced, how many returned no public metrics, and whether any URLs failed.

🚀 How do I use Facebook Metrics Scraper?

1. Create or log in to your Apify account.
2. Open Facebook Metrics Scraper.
3. Choose Auto-detect mixed URLs, Content URLs only, or Profile/page discovery only.
4. Paste Facebook content URLs, profile/page URLs, or both.
5. Leave the default settings for your first run.
6. Click Start.
7. Open the Output tab to inspect the dataset and run summary.
8. Download your data in JSON, JSONL, CSV, Excel, XML, RSS, or HTML.

⬇️ Input

The main input is startUrls. Paste at least one supported Facebook URL. https:// is optional, so www.facebook.com/reel/... works too. Extra spaces around pasted URLs are ignored. In Auto-detect mixed URLs mode, you can paste content URLs and profile/page URLs into the same list. Facebook Stories URLs are rejected by the input form and runtime validation.

{
"mode":"knownUrls",
"startUrls":["https://www.facebook.com/reel/2645452435840671"],
"maxItemsPerProfile":20,
"includePosts":true,
"includeReels":true,
"includeVideos":true,
"includePhotos":false,
"includeAuthorProfileMetrics":true,
"maxConcurrency":3,
"requestDelayMillis":250,
"maxFetchRetries":3,
"requestTimeoutSecs":20
}

🔗 Facebook URLs

Supported content URL shapes include:

www.facebook.com/reel/2645452435840671
https://www.facebook.com/reel/2645452435840671
https://www.facebook.com/watch/?v=1203714368298095
https://www.facebook.com/{page}/posts/{post-id-or-pfbid}
https://www.facebook.com/{page}/videos/{video-id}
https://www.facebook.com/{page}/videos/{slug}/{video-id}
https://www.facebook.com/photo?fbid={photo-id}
https://www.facebook.com/photo.php?fbid={photo-id}
https://www.facebook.com/{page}/photos/{photo-id}
https://www.facebook.com/permalink.php?story_fbid={post-id}&id={page-id}
https://fb.watch/{short-code}/

Best results usually come from direct reel, watch, video, and photo URLs that open publicly in a logged-out browser.

permalink.php?story_fbid=... is a regular Facebook post permalink shape, not a Facebook Stories URL.

Facebook Stories URLs such as facebook.com/stories/... are not supported.

👤 Profile/Page Discovery

Use profile/page discovery when you want the Actor to find public content URLs before collecting metrics.

{
"mode":"profileUrls",
"startUrls":["https://www.facebook.com/ThomasSandersOfficial"],
"maxItemsPerProfile":20,
"includePosts":true,
"includeReels":true,
"includeVideos":true,
"includePhotos":false,
"includeAuthorProfileMetrics":true,
"maxConcurrency":3,
"requestDelayMillis":250,
"maxFetchRetries":3,
"requestTimeoutSecs":20
}

Use maxItemsPerProfile to control how many discovered URLs are resolved from each profile/page. The default is conservative for routine runs, and larger values are accepted for high-volume jobs.

🎛️ Settings

⬆️ Output sample

The results are stored in the default dataset. Each result is one Facebook content URL with at least one public content metric.

{
"platform":"facebook",
"inputUrl":"https://www.facebook.com/reel/2098858540985362/",
"contentUrl":"https://www.facebook.com/reel/2098858540985362/",
"contentId":"2098858540985362",
"contentType":"reel",
"profileUrl":"https://www.facebook.com/ExampleCreator",
"profileId":"123456789",
"profileUsername":"ExampleCreator",
"profileName":"Example Creator",
"description":"Example public reel description",
"views":277000,
"plays":660000,
"reactions":21424,
"likes":21424,
"comments":267,
"shares":553,
"contentMetricStatus":[
{
"metric":"views",
"status":"present",
"precision":"exact",
"source":"public_content"
},
{
"metric":"plays",
"status":"present",
"precision":"exact",
"source":"public_content"
},
{
"metric":"reactions",
"status":"present",
"precision":"exact",
"source":"public_content"
},
{
"metric":"likes",
"status":"present",
"precision":"exact",
"source":"public_content"
},
{
"metric":"comments",
"status":"present",
"precision":"exact",
"source":"public_content"
},
{
"metric":"shares",
"status":"present",
"precision":"exact_or_displayed",
"source":"public_content"
}
],
"collaborationCount":1,
"collaborationProfiles":[
{
"id":"123456789",
"name":"Example Creator",
"url":"https://www.facebook.com/ExampleCreator",
"role":"owner",
"type":"Page"
}
],
"profileFollowers":1200000,
"profilePageLikes":840000,
"profileMetricStatus":[
{
"metric":"profileFollowers",
"status":"present",
"precision":"compact_rounded",
"source":"public_profile"
},
{
"metric":"profilePageLikes",
"status":"present",
"precision":"compact_rounded",
"source":"public_profile"
}
],
"status":"ok",
"statusReason":null,
"scrapedAt":"2026-06-21T22:15:00.000Z"
}

📌 Run summary

Facebook Metrics Scraper also saves an OUTPUT summary in the default key-value store.

{
"actorName":"facebook-metrics-scraper",
"mode":"auto",
"providedUrls":3,
"contentUrls":2,
"profileUrls":1,
"inputUrls":22,
"discoveredUrls":20,
"resolvedUrls":21,
"datasetRows":18,
"skippedDatasetRows":3,
"skippedFailedRows":0,
"skippedInvalidRows":0,
"skippedNoPublicMetricRows":3,
"metricRows":18,
"noPublicMetricRows":3,
"failedRows":0,
"invalidRows":0,
"statusCounts":{
"ok":18,
"resolved_no_public_metrics":3
},
"postTypeCounts":{
"reel":12,
"video":5,
"post":4
},
"authorProfileMetricsStatusCounts":{
"ok":17,
"no_public_profile_metrics":4
}
}

❓ Why did I get fewer metrics than expected?

The Actor returns only metrics that Facebook exposes publicly without login. A successful URL resolution does not guarantee that every metric is available.

Common reasons include:

• Facebook exposed preview-level counts but not richer engagement counters.
• A static post exposed only partial metrics, such as shares.
• Some static posts did not expose public counts.
• The content requires login, is private, removed, region-limited, age-gated, or otherwise unavailable to logged-out users.
• The rendered Facebook UI rounds or updates counters differently from public data available at collection time.

Use contentMetricStatus, profileMetricStatus, and statusReason to decide whether a row is suitable for your reporting workflow.

✅ Tips for scraping Facebook metrics

• Start with a small test run and inspect the dataset before increasing volume.
• Use direct Facebook content URLs whenever possible.
• Prefer reel, watch, and video URLs for richer public metric availability.
• Leave includeAuthorProfileMetrics on when you want follower/page-like context.
• Keep maxConcurrency modest for steadier large runs.
• Leave network and retry settings at their defaults unless you have a specific reason to change them.
• Failed, invalid, and no-public-metric input rows are counted in OUTPUT and SKIPPED_DATASET_ROWS but are not pushed to the dataset by default.
• Treat resolved_no_public_metrics as an audit status in OUTPUT, not a failed run.

⚖️ Is it legal to scrape Facebook post and reel metrics?

This Actor extracts public Facebook data that is available without login. You are responsible for making sure your use case complies with applicable laws, platform terms, and privacy rules.

Facebook content can sometimes include personal data, names, profile details, or other sensitive information. Do not scrape, store, or process personal data unless you have a legitimate reason and the right legal basis. If you're unsure, consult your lawyers.

Facebook is a trademark of its owner. This Actor is independent and is not affiliated with, endorsed by, or sponsored by Facebook or Meta.

🛟 Support

If a run does not return what you expected, open an issue with the run ID and the input URLs you used. Include the dataset row for the affected URL when possible. The row-level status, statusReason, contentMetricStatus, and profileMetricStatus fields make support specific.

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