Google Analytics MCP Server

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MCP server enabling AI assistants to query Google Analytics 4 (GA4) data. 12 tools covering custom reports, real-time data, traffic sources, demographics, device breakdown, conversions, date comparisons, and funnel analysis.

Features

• Custom reports — any combination of dimensions, metrics, date ranges, and filters
• Real-time data — active users and events right now
• Preset reports — top pages, traffic sources, demographics, devices, conversions
• Date comparison — compare any two time periods with % change calculation
• Funnel analysis — track user flow through specific page paths
• Property discovery — list all accessible GA4 properties
• Metadata — discover available dimensions and metrics

Input

{
"credentialsJson":"{ ... service account JSON ... }",
"propertyId":"123456789",
"toolCall":{
"name":"ga_top_pages",
"arguments":{
"start_date":"30daysAgo",
"end_date":"today",
"limit":10
}
}
}

Tools (12)

Setup

1. Create a Google Cloud project
2. Enable the Google Analytics Data API
3. Create a service account and download the JSON key
4. In GA4 Admin, add the service account email as a Viewer
5. Pass the JSON key as credentialsJson and your property ID as propertyId

Common Queries

Top 10 pages this month:

{"name":"ga_top_pages","arguments":{"limit":10,"start_date":"30daysAgo"}}

Traffic sources last week:

{"name":"ga_traffic_sources","arguments":{"start_date":"7daysAgo"}}

Month-over-month comparison:

{"name":"ga_date_comparison","arguments":{
"metrics":["totalUsers","sessions","screenPageViews"],
"period1_start":"30daysAgo","period1_end":"today",
"period2_start":"60daysAgo","period2_end":"31daysAgo"
}}