Instagram Analytics Pro

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Transform raw Instagram data into actionable influencer analytics. This Actor wraps Apify's Instagram scrapers and adds powerful insights you can act on immediately.

🚀 Quick Start

1. Click Start (default input analyzes a sample profile).
2. Wait ~30-90 seconds for analysis to complete.
3. View the HTML Dashboard in the key-value store (key: REPORT) and the full dataset in the dataset tab.

Minimal Input

{
"profiles":["cristiano"],
"maxPostsPerProfile":20
}

Multi-Profile Comparison

{
"profiles":["cristiano","leomessi","neymarjr"],
"maxPostsPerProfile":30,
"maxCommentsPerPost":10
}

Hashtag + Monitoring Mode

{
"hashtags":["travelphotography","foodporn"],
"maxPostsPerProfile":20,
"monitoringMode":true,
"changeThresholdPct":15
}

💰 Cost Estimate

Cost depends on post volume and whether comments are scraped. All costs are pay-per-event.

📦 Sample Output

Summary (Actor Run Output)

{
"profilesAnalyzed":3,
"totalPostsProcessed":90,
"avgEngagementRate":4.2,
"avgProfileScore":78,
"leader":"cristiano",
"reportUrl":"https://api.apify.com/v2/key-value-stores/.../REPORT",
"datasetUrl":"https://api.apify.com/v2/datasets/.../items",
"completedAt":"2026-04-24T12:00:00Z",
"runMode":"analysis"
}

Dataset Item (per profile)

{
"username":"cristiano",
"followers":640000000,
"posts":3800,
"engagementRate":4.8,
"profileScore":87,
"bestPostingHour":18,
"bestPostingDay":"Sunday",
"topHashtags":["#cr7","#footballlegend"],
"topContentType":"reel",
"sentimentBreakdown":{"positive":0.78,"neutral":0.15,"negative":0.07},
"recommendations":["Post Reels between 6-8 PM","Drop hashtags with <1% engagement"]
}

Features

Core Analytics

• Data Flattening: Converts nested childPosts, musicInfo, and latestComments into clean, structured data
• Engagement Metrics: Calculates engagement rates, averages, and profile scores (0-100)
• Sentiment Analysis: Analyzes comment sentiment (positive/negative/neutral)
• Trending Audio Detection: Tracks audio usage patterns from Reels
• Profile Comparison: Compare multiple influencers side-by-side

Actionable Insights (NEW)

• Best Posting Times: Day/hour heatmap showing when posts get the most engagement
• Content Type Performance: Reels vs Carousels vs Images - which format works best
• Hashtag Analysis: Top-performing hashtags + underperformers to drop
• Caption Optimization: Emoji/CTA/question impact on engagement
• Top/Worst Posts: See what's working and what's not
• AI-Generated Recommendations: Specific actions to improve performance

Output

• HTML Dashboard: Beautiful visual report with all insights
• CRM-Ready Export: Flat format with actionable fields for marketing tools

Use Cases

• Influencer Marketing: Evaluate potential partners before campaigns
• Competitor Analysis: Track competitor engagement and content strategy
• Content Strategy: Identify trending audio and high-performing content types
• Brand Monitoring: Analyze sentiment around branded hashtags

Input

Output

Standard Format

{
"username":"nike",
"fullName":"Nike",
"followers":306000000,
"engagementRate":0.42,
"avgLikes":128500,
"avgComments":1250,
"profileScore":95,
"sentimentScore":0.72,
"bestPostingDay":"Wednesday",
"bestPostingHour":14,
"postingTimeRecommendation":"Post on Wednesdays around 2 PM for 45% higher engagement",
"bestContentType":"reel",
"contentBreakdown":{"reel":{"avgLikes":150000},"image":{"avgLikes":80000}},
"topHashtags":["#justdoit","#nike","#sports"],
"underperformingHashtags":["#lifestyle","#photooftheday"],
"optimalCaptionLength":"medium",
"captionRecommendations":["Use emojis (+23% engagement)","Add CTAs (+18% engagement)"],
"top5Posts":[{"url":"...","engagement":250000}],
"insights":[
{"type":"tip","message":"Reels perform best","action":"Create more Reels"}
]
}

Flat Format (CRM-Ready)

{
"ig_username":"nike",
"ig_followers":306000000,
"analytics_engagement_rate":0.42,
"analytics_profile_score":95,
"analytics_sentiment":0.72,
"best_posting_day":"Wednesday",
"best_posting_hour":14,
"best_content_type":"reel",
"top_hashtag_1":"#justdoit",
"top_hashtag_2":"#nike",
"emoji_boost_pct":23,
"cta_boost_pct":18,
"primary_insight":"Reels perform best with 150K avg engagement",
"primary_action":"Create more Reels to maximize engagement"
}

Profile Score Calculation

The profile score (0-100) is calculated based on:

• Engagement Rate (40 points max): 6%+ = 40, 3%+ = 30, 1%+ = 20
• Follower Count (20 points max): 1M+ = 20, 100K+ = 15, 10K+ = 10
• Consistency (20 points max): Based on total post count
• Verification (20 points): Verified accounts get bonus

Sentiment Analysis

Comments are analyzed using keyword matching and emoji detection:

• Positive: love, amazing, fire, 🔥, ❤️, 😍, etc.
• Negative: hate, ugly, trash, 👎, 😡, etc.
• Neutral: No strong sentiment indicators

Score ranges from -1 (all negative) to +1 (all positive).

HTML Report

The generated HTML report includes:

• Profile cards with key metrics
• Engagement rate visualization
• Sentiment bars
• Top trending audio list
• Multi-profile comparison rankings

Access the report from the Key-Value Store under the REPORT key.

Pricing

This Actor uses pay-per-result pricing from underlying Instagram scrapers:

• Profile data: ~$0.05 per profile
• Posts: ~$0.10 per 100 posts
• Total estimate: ~$0.20-0.50 per profile analyzed

Example Usage

Single Profile Analysis

{
"profiles":["nike"],
"maxPostsPerProfile":50,
"analyzeSentiment":true,
"generateReport":true
}

Multi-Profile Comparison

{
"profiles":["nike","adidas","puma"],
"maxPostsPerProfile":30,
"compareProfiles":true,
"exportFormat":"flat"
}

Hashtag Trend Analysis

{
"hashtags":["fitness","workout"],
"maxPostsPerProfile":100,
"detectTrendingAudio":true
}

Integrations

Export data to:

• Google Sheets (via Apify integration)
• HubSpot, Salesforce, Pipedrive (use flat format)
• Zapier/Make for automation
• Custom webhooks

❓ FAQ

Q: Do I need my own Instagram account or API keys? A: No. This Actor wraps Apify's Instagram scrapers which handle auth internally.

Q: How fresh is the data? A: Real-time at scrape time. Each run fetches the latest public posts from Instagram.

Q: Can I analyze private profiles? A: No. Only public profiles and public hashtag feeds are accessible.

Q: What's the difference between analysis and monitoring mode? A: analysis is a one-shot insight report. monitoring tracks deltas between runs and triggers webhooks when metrics change by more than changeThresholdPct. Use monitoring for competitor tracking.

Q: Why is my avgEngagementRate so low? A: Engagement rate = (likes + comments) / followers. Large accounts (1M+ followers) naturally have rates under 2%. Micro-influencers often see 5-10%.

Q: Can I export to Google Sheets automatically? A: Yes. Use Apify's Google Sheets integration on the dataset tab. Choose flat export format for best CRM compatibility.

⚠️ Limitations

• Public profiles only — private accounts return zero data
• Rate-limited by Instagram — very high maxPostsPerProfile values (>100) may hit throttling
• Sentiment analysis uses a lexicon-based approach (not an LLM); accuracy is ~75-80% on English text, lower on other languages
• Trending audio detection requires at least 3 Reels per profile to produce reliable results
• Monitoring mode requires at least 2 runs to detect deltas (first run establishes baseline)
• Comment scraping is opt-in via maxCommentsPerPost > 0 — it significantly increases run time and cost

Support

For issues or feature requests, open a bug on the Apify Actor page or contact the author via the Apify Console.