Trustpilot Competitor Analyzer

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Drop in Trustpilot URLs or company domains. Get back review themes, reply quality scoring, sentiment trends, and a head-to-head ranking of competitors — AI-summarized, no setup, no API keys.

Built for B2B SaaS founders, marketing/CX teams, agencies, and analysts who need competitor reputation benchmarks without paying $69-$350/month for ReviewTrackers or Birdeye.

What this actor does

For each business domain you provide, this actor:

1. Scrapes recent Trustpilot reviews (up to 5,000 per business)
2. Computes a 0–100 reputation health score weighted toward replies-on-negative-reviews — the actual lever for reputation management
3. Surfaces recurring complaint and praise themes from real review text
4. Adds a one-paragraph AI executive briefing per business
5. When you analyze multiple businesses, ranks them head-to-head on every metric with a one-line headline (included free with the run)

Why not just use a Trustpilot scraper?

Most "Trustpilot scrapers" give you raw reviews and stop. You still have to do the analysis yourself — tag complaints, score reply quality, normalize across competitors. This actor does that work and returns ready-to-use intelligence.

Compared to review-monitoring SaaS (ReviewTrackers, Birdeye, etc.), you pay per analysis instead of $69–$350/month. A monthly check of your top 5 competitors costs ~$16/year at current pay-per-event rates.

Input

{
"domains":[
"stripe.com",
"paypal.com",
"wise.com"
],
"max_reviews_per_business":200
}

Output

Each business produces one business item, plus one comparison item per run.

Business item:

{
"type":"business",
"metrics":{
"domain":"stripe.com",
"display_name":"Stripe",
"trust_score":4.2,
"health_score":72.4,
"rating_distribution":{"negative_pct":0.18,"positive_pct":0.74},
"reply_metrics":{
"reply_rate":0.85,
"reply_rate_on_negative":0.92,
"reply_quality_score":0.78,
"median_reply_days":1.2
},
"trend_metrics":{"trend_30d_vs_90d":-0.15},
"trust_signals":{"verified_pct":0.91,"top_countries":[["US",78]]}
},
"themes":{
"top_phrases_negative":[
{"text":"customer support","count":12,"avg_rating":1.4},
{"text":"hidden fees","count":7,"avg_rating":1.7}
],
"top_phrases_positive":[
{"text":"easy to integrate","count":18,"avg_rating":4.9}
],
"summary_overall":"Stripe scores well on reply quality and verified-review share. Recent reviews trend slightly negative, driven primarily by customer-support complaints (12 of 50 negative reviews mention this). The same support quality customers praise in some reviews appears as the top complaint in others — a service-tier gap is the actionable lead."
}
}

Comparison item (one per run):

{
"type":"comparison",
"headline":"stripe.com leads on overall health (72.4); paypal.com lags on reply quality (0.31)",
"businesses_analyzed":["stripe.com","paypal.com","wise.com"],
"rankings":[
{
"metric":"Overall health score (0-100)",
"leader":"stripe.com",
"laggard":"paypal.com",
"entries":[/* all businesses ranked, with values */]
}
/* eight more rankings: reply quality, sentiment trend, % verified, etc. */
]
}

For failed domains, the item contains error and error_message fields instead.

Use cases

• Competitive benchmarking — Where do you stand against your top 5 competitors on reputation?
• Pre-investment due diligence — Fast reputation audit on prospects, portfolio companies, or acquisition targets
• Marketing & CX teams — Monthly reputation check across your industry
• Sales enablement — "Here's why customers leave [competitor] in their own words"
• Agency client reports — Drop the JSON into a dashboard; refresh monthly

Performance

• Typical run: ~1-2 minutes per business analyzed (real-browser scrape with full pagination)
• Pages 2+ use Trustpilot's internal JSON API (5–10× faster than HTML scraping)
• ~30 fields per review extracted, including verified status, language, business reply, and consumer country
• Apify residential proxy rotation per business raises success rate against Cloudflare; some businesses with very aggressive bot protection may not always succeed on first try — failures are logged with details and not charged.

Pricing

Pay-per-event. No subscription.

The head-to-head comparison report is included free when you analyze 2+ businesses.

A monthly run of your top 5 competitors costs ~$16/year. Failed analyses are not charged.

Compared to ReviewTrackers ($69+/month) or Birdeye ($350+/month), you pay per analysis instead of a subscription.

Limitations

• Public Trustpilot pages only — no login walls bypassed
• English-tuned phrase extraction; the AI briefing handles other languages
• One run analyzes 1–50 businesses; larger batches need multiple runs

Author

Built and maintained by DataCortex IQ — an AI engineering studio specializing in RAG, voice AI, and applied ML for growth-stage companies.

Questions or feedback: open an issue on the GitHub repo.